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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Category: Landing Page Optimization

Why You Should Use A/B Testing to Refine Your Online Marketing

For those of us who work in marketing, we know the value of a hunch. That gut-feeling. We use it a lot to brainstorm new campaigns, solve problems, and direct our social media posts. There’s merit to the gut-feeling technique, it’s true. But there’s a downside too – your hunch might not always … Read more…

How A/B Testing Strategies Can Help You Make Better Decisions

A Q&A with Chris Goward, Author of “You Should Test That!”

This week, we are sitting down with Chris Goward, the author of “You Should Test That!”, a book that teaches the processes, frameworks and techniques of scientific marketing to make better decisions and achieveRead more…

5 Reasons Buyers Leave Your Website – and What You Can Do About It

Do visitors spend less time on your website than they do looking for your website?

Buyers pre-qualify vendors partly on their online presence. Every second spent navigating, reading your copy, or clicking on images helps them grade you. So your website can only do one of two things: pull prospects into… Read more…

Psychology-based Marketing: 3 Proven Ways to Increase Engagement and Response

psychology based marketing

Getting people to click, call, or visit is hard work.

But what if there were a secret to it? And what if this secret were scientifically-proven … affordable … and easy?

If this sounds like the miracle of science you’ve been waiting for, I have good news: Your wait is over.

Social scientists have now… Read more…

10 Tips for Responsive Landing Page Design

responsive landing page - landscape

Landing pages. Maybe you’ve designed one…or maybe you’ve designed hundreds. And whether you are a newbie or well-versed in mobile, you know that over the years user needs have changed dramatically. Gone are the days when mobile devices were the exception within digital marketing… Read more…

7 Awesome Tools for Landing Page Optimization

Our own Google Content Experiment Test

According to independent research by Compete, there is no faster, more efficient way to improve your return on digital advertising spend than by improving your landing pages. In fact, it is possible that your competitors could be generating five times the ROI as you are with comparable messaging andRead more…

25 Elements to Test on Your Landing Pages

landing page testing ideas

Need landing page testing inspiration? You’ve come to the right place. Below, you’ll find 25 elements to test within any landing experience — homepage, product page, landing page or mobile-optimized experience. Whether you are launching your first A/B test or your 100th, you can … Read more…

5 Awesome Landing Page Strategies for Higher Conversions

Great B2B Landing Page

Online advertising budget? Check.

Compelling, clickable ads? Check.

Seductive post-click marketing? Hmmm…what?

The click through from your online advertising to its destination is post-click marketing…and it may be your first moment of truth in digital marketing. People judge… Read more…

5 Ways to Improve B2B Landing Pages

B2B landing page

You can’t nurture what you don’t convert.

According to a survey by BtoB Magazine, 59% of B2B marketers say email is the most effective channel for generating revenue. However, more than 60% of B2B marketers report that their greatest marketing challenge for 2012 was generating more… Read more…

10 Expert Tips for Increasing Landing Page Conversions

Brian Massey Landing Page Conversions

An effective landing page optimization program can have a profound impact on your organization’s bottom line. In fact, according to data from landing page optimization vendor ion interactive, 73% of their customers that create and test landing pages achieve 100% lift in their conversion … Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

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