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Category: Marketing Technology

Excuse Me, Your Data is Showing

You don’t want to be caught with your data exposed. If your organization is still struggling with data management, you are at risk of drowning in it and missing out on critical customer insights. The goal this year for digital marketers should be to make all of that “big data” compact, through an increased investment […]

3 Macro Trends Driving Massive Growth for Digital Coaches

Here are the Top 3 Macro Trends that are creating incredible opportunities for digital coaches around the world. Following that are my 4 proven tactics that top experts are using to accelerate their personal brands and launch powerful businesses. Trend 1: Business Economics Work aka Proliferation of the Collaborative Economy Giving consumers direct access to […]

The NASCAR Parallel: 3 Ways that Wearable Technology Will Change Advertising

wearable advertising

What do NASCAR drivers, Little League ball players, and smart watch owners all have in common? They wear advertisements. Maybe not in quite the same way – but as smart watches start to become popular, ads for smart watches will also start to become commonplace. Wearable ads may not just be targeted at the wearer, […]

How to Leverage Consumer Data to Nurture Customer Relationships

Author, entrepreneur, and marketer Seth Godin once stated, “We’re not going to outgrow our need for information.” In fact, with data-driven marketing gaining momentum at such a rapid rate, one might even argue that our need for information is outpacing our ability to collect and leverage these consumer insights that are so crucial to a […]

Managing Marketing Technology: 5 Questions with Scott Brinker

Scott Brinker

If you’re like most digital marketers today, you’ve gone through the process of selecting and managing a marketing technology solution. From email deployment to website testing and measurement, marketers are now empowered with more tools, knowledge, and capabilities than ever before. With all of these exciting advancements and opportunities in marketing, there is a growing […]

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