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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Category: Marketing Technology

The NASCAR Parallel: 3 Ways that Wearable Technology Will Change Advertising

wearable advertising

What do NASCAR drivers, Little League ball players, and smart watch owners all have in common? They wear advertisements.

Maybe not in quite the same way – but as smart watches start to become popular, ads for smart watches will also start to become commonplace. Wearable ads may not just be targeted … Read more…

How to Leverage Consumer Data to Nurture Customer Relationships

Author, entrepreneur, and marketer Seth Godin once stated, “We’re not going to outgrow our need for information.” In fact, with data-driven marketing gaining momentum at such a rapid rate, one might even argue that our need for information is outpacing our ability to collect and leverage… Read more…

Managing Marketing Technology: 5 Questions with Scott Brinker

Scott Brinker

If you’re like most digital marketers today, you’ve gone through the process of selecting and managing a marketing technology solution. From email deployment to website testing and measurement, marketers are now empowered with more tools, knowledge, and capabilities than ever before.… Read more…

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