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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Category: Mobile Marketing

Building a Mobile Attribution Framework Doesn’t Have to Be Scary


Mobile analytics can be tricky. After years of working with clients on their mobile framework, I’ve seen major advancements in the mobile analytics field. A solid mobile attribution framework will help you gather mobile data to improve the user experience, generate personalized content, and Read more…

Mobile PR

Mobile PR is such an important part of the Digital Marketing mix, I decided to watch the related class, Mobile PR, at the Online Marketing Institute. Below is a quick summary of what I learned that may be helpful to those looking for a snapshot of what’s possible in Mobile PR and why it is so important.… Read more…

Age of the Tiniest: Go Mobile!

When it comes to your own brainchild, your company or your business, you want the best for it. I can say that with conviction about my own little startup. There’s no way I’d settle for anything but the best. So, when it came to promoting my brand I was in a huge fix. I wasn’t happy simply selling my products… Read more…

Do you need a mobile marketing campaign?

Mobile Marketing

The way people experience and engage on the Internet is changing, and as marketers and advertisers, we need to account for the fact that a larger contingent of our online audiences may interact with our campaigns via mobile devices.

In fact, the “number of smartphone subscribers has increasedRead more…

10 Tips for Responsive Landing Page Design

responsive landing page - landscape

Landing pages. Maybe you’ve designed one…or maybe you’ve designed hundreds. And whether you are a newbie or well-versed in mobile, you know that over the years user needs have changed dramatically. Gone are the days when mobile devices were the exception within digital marketing… Read more…

10 Compelling Statistics on Mobile Marketing

Mobile Marketing

I’m sure you’ve been hearing this on an almost constant loop now for years now: mobile is big. It’s HUGE! Everyone is on mobile–are YOU on mobile? You need to be on mobile!

Maybe you’ve been dismissing these claims, thinking “My customers don’t look for me on mobile devices,” or … Read more…

2012 Online Marketing Trends Revisited

We’re more than halfway through 2012—it’s time to review what online trends have taken off, what’s fizzled out, and where we are going in the last half of 2012.

Deals & Rewards

With the IPO flop of Groupon and many companies not finding ongoing new customer acquisition through these… Read more…

SoLoMo – What is It?

SoLoMo - Social Local Mobile

We’ve been hearing SoLoMo for a while now so I wanted to take some time to clarify. It means Social.Local.Mobile. We all know optimizing social media, mobile, and local listings; such as Google Places are three key areas we as marketers have focused on in the last 2-3 years. If your company has not started… Read more…

Developing a Mobile Strategy: 6 Questions With Dave Wieneke

Dave Wieneke

Mobile apps, mobile websites, mobile commerce, mobile search… the time to start forging relationships with your mobile audience is now. That being said, developing a mobile strategy can be overwhelming. Where do I start? How do I know what will work for my company? To help master the basics and kickoff… Read more…

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