OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Category: Mobile Marketing

mobile shopping

eCommerce in the Mobile Age: How Shoppers Want to Browse and Buy in 2015

mobile shopping

As mobile devices grow more and more ubiquitous every year, it makes sense that mobile would also be the way that many online shoppers expect to interact with your business. For the most part, businesses have jumped onboard with mobile-based sites or responsive design, which is great news for users … Read more…

5 Keys to Planning Content for Mobile Audiences


Mobile is no longer the future of marketing – it’s the present. For marketers, mobile is the “last mile” of effectively connecting with audiences. Pew Research points out that nearly 60% of the U.S. adult population now owns a smartphone and almost half own a tablet. For many people, mobile … Read more…

Mobile Marketing Fundamentals: How to Establish a Strong Relationship with Your Mobile Customers

The mobile device is arguably the most valuable real estate on the planet. Have you ever wondered how the most-loved apps win over loyal audiences, stay relevant and downloaded on our devices?

Join us for a free webinar, “How Mobile-First Thinking Builds and Maintains a Loyal Audience”, taking… Read more…

Instagram: The Social Platform You Can’t Miss Out On

As social media marketing has become a central foundation of digital marketing strategy, many organizations have focused most of their energy on the two leading platforms, Facebook and Twitter. As many may have noticed, this has led to an influx of enormous social campaigns and increasing competitionRead more…

Building a Mobile Attribution Framework Doesn’t Have to Be Scary

Mobile analytics can be tricky. After years of working with clients on their mobile framework, I’ve seen major advancements in the mobile analytics field. A solid mobile attribution framework will help you gather mobile data to improve the user experience, generate personalized content, and Read more…

Mobile PR

Mobile PR is such an important part of the Digital Marketing mix, I decided to watch the related class, Mobile PR, at the Online Marketing Institute. Below is a quick summary of what I learned that may be helpful to those looking for a snapshot of what’s possible in Mobile PR and why it is so important.… Read more…

Age of the Tiniest: Go Mobile!

When it comes to your own brainchild, your company or your business, you want the best for it. I can say that with conviction about my own little startup. There’s no way I’d settle for anything but the best. So, when it came to promoting my brand I was in a huge fix. I wasn’t happy simply selling my products… Read more…

Do you need a mobile marketing campaign?

Mobile Marketing

The way people experience and engage on the Internet is changing, and as marketers and advertisers, we need to account for the fact that a larger contingent of our online audiences may interact with our campaigns via mobile devices.

In fact, the “number of smartphone subscribers has increasedRead more…

10 Tips for Responsive Landing Page Design

responsive landing page - landscape

Landing pages. Maybe you’ve designed one…or maybe you’ve designed hundreds. And whether you are a newbie or well-versed in mobile, you know that over the years user needs have changed dramatically. Gone are the days when mobile devices were the exception within digital marketing… Read more…

10 Compelling Statistics on Mobile Marketing

Mobile Marketing

I’m sure you’ve been hearing this on an almost constant loop now for years now: mobile is big. It’s HUGE! Everyone is on mobile–are YOU on mobile? You need to be on mobile!

Maybe you’ve been dismissing these claims, thinking “My customers don’t look for me on mobile devices,” or … Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

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