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Category: Mobile Marketing

Mobilize Your Content for a Growing Mobile Audience

mobile marketing

We all know that content is king, where search engines and social media platforms rule the digital landscape. Brands like Red Bull and GoPro have embraced the concept of being publishers, and sales have followed. While it is easy and comfortable to predict content creation, optimization and syndication will continue to be a focus for […]

Leverage the Right Data to Deliver a Truly Customized Mobile Experience

mobile data

For decades, consumers roaming grocery store aisles had to talk to store employees to find the products they needed; grocers simply didn’t have the means to communicate with shoppers in real time — until now. With the rise of smartphones, mobile apps, and location-based technology, shoppers can open a grocer’s app to access shopping lists […]

Google Sends a Message: Get Mobile or Get Out

Mobile search

We’ve been hearing it for years: if you don’t have a mobile-friendly website, you’re going to suffer across the board. Searchers will bounce right off your site if it doesn’t load quickly or format well on their device, you’ll lose sales if your site layout doesn’t make for easy browsing, and shopping carts will be […]

eCommerce in the Mobile Age: How Shoppers Want to Browse and Buy in 2015

As mobile devices grow more and more ubiquitous every year, it makes sense that mobile would also be the way that many online shoppers expect to interact with your business. For the most part, businesses have jumped onboard with mobile-based sites or responsive design, which is great news for users (and if you haven’t – […]

5 Keys to Planning Content for Mobile Audiences


Mobile is no longer the future of marketing – it’s the present. For marketers, mobile is the “last mile” of effectively connecting with audiences. Pew Research points out that nearly 60% of the U.S. adult population now owns a smartphone and almost half own a tablet. For many people, mobile content is their most common […]

Mobile Marketing Fundamentals: How to Establish a Strong Relationship with Your Mobile Customers

The mobile device is arguably the most valuable real estate on the planet. Have you ever wondered how the most-loved apps win over loyal audiences, stay relevant and downloaded on our devices? Join us for a free webinar, “How Mobile-First Thinking Builds and Maintains a Loyal Audience”, taking place on Friday, August 22nd at 2:00pm ET. […]

Instagram: The Social Platform You Can’t Miss Out On

As social media marketing has become a central foundation of digital marketing strategy, many organizations have focused most of their energy on the two leading platforms, Facebook and Twitter. As many may have noticed, this has led to an influx of enormous social campaigns and increasing competition across the board. As a result, it’s not […]

Building a Mobile Attribution Framework Doesn’t Have to Be Scary

Mobile analytics can be tricky. After years of working with clients on their mobile framework, I’ve seen major advancements in the mobile analytics field. A solid mobile attribution framework will help you gather mobile data to improve the user experience, generate personalized content, and even build a retargeting program to improve conversion. I’m going to […]

Mobile PR

Mobile PR is such an important part of the Digital Marketing mix, I decided to watch the related class, Mobile PR, at the Online Marketing Institute. Below is a quick summary of what I learned that may be helpful to those looking for a snapshot of what’s possible in Mobile PR and why it is so important. […]

Age of the Tiniest: Go Mobile!

When it comes to your own brainchild, your company or your business, you want the best for it. I can say that with conviction about my own little startup. There’s no way I’d settle for anything but the best. So, when it came to promoting my brand I was in a huge fix. I wasn’t […]

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media