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Category: Social Media

Tips to Enhance Your Events via Social Media

This past February, I had the honor of participating in a panel at an industry event where the topic was how to host a successful event, and I was the panelist representing digital marketing. I focused on best practices in social media for promoting and hosting an event. Based on my experience and audience… Read more…

Twitter and Your Business Reputation

So your company is just starting to get noticed on Twitter and other social media platforms! That’s awesome. It’s a great avenue to reach the toughest demographic of consumers. Maybe you haven’t noticed yet but it’s kind of hard to develop a real reputation on Twitter, especially if you aren’t… Read more…

6 Tips on How to Integrate Your Social Media Strategy

If your small business is active or considering being active on social media, then start by ensuring you integrate your strategy. Embed social media into wider organizational strategies, business functions, and processes.

By integrating your social media strategy you can connect with your prospects… Read more…

Four Vital Strategies From the Industry’s First Facebook Benchmark Report

Whether you are new to Facebook marketing or have been participating in its evolution for some time, it’s easy to see how quickly it is changing. As Facebook continues to hone its offerings to maximize revenue and marketer efficacy, the pace will continue at break-neck speed. However, just becauseRead more…

Easy Tips to Get You Started on Twitter

At a loss for how to make your Twitter account more productive? Read on to learn about what you can do once your account is set up to make Twitter work for you.

Twitter is a highly used social media tool. With over 300 billion tweets sent in 2013, Twitter cannot be ignored.

Sometimes it’s hard to even know… Read more…

Facebook Unpublished Posts: A Powerful Tool for Your Ads

Facebook has limitless potential if you know how to tap into it. One thing that has always been an issue is that if you have a Facebook page and you’re not sure whether a post is going to work or not, there was no way to check it out.

On the other hand, Facebook now has a feature called Dark Post or Unpublished… Read more…

Using Instagram to Build Brand Awareness

Social media users in 2014 know that if an endless litany of Candy Crush invites, political sloganeering, and viral video after viral video is what they’re after, Facebook stands ready to deliver. For those who just want to take a few minutes to peer into the lives of their family and friends—or to… Read more…

Why Should I Learn Social Media When I Already Use It?

Social media is easy, right? You just set up an account on Facebook, Twitter, Pinterest and all the other social media platforms, start posting and you’re away – wrong!

You can’t simply read a few articles about being a lawyer, accountant or business professional and become an expert, so why is… Read more…

5 Ineffective Actions Most Sales Executives Are Taking On LinkedIn

As LinkedIn gives sales professionals direct access to targeted decision-makers and influencers, it can be and should be one of the most powerful tools in their arsenal. However, many sales professionals complain that they are not getting an ROI from their LinkedIn efforts. They are making many connections,Read more…

The Top 5 Tips for Optimizing Your Twitter Ad Campaigns

Questions have long been raised over Twitter’s ability to monetize its platform. With a less-than-spectacular IPO last year and a recent drop in valuation of $6.5 billion after a dramatic slowdown in user growth, these questions still persist.

The main way Twitter (or any social media platform)… Read more…

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