OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Category: Social Media

The Rise of Social Commerce in 2015: The Year of Shopping Socially

social commerce

We’ve long heard that social media is not the best way to drive sales; in terms of ROI, social is just email marketing’s less successful cousin. But that doesn’t mean it isn’t growing in leaps and bounds, earning larger portions of referral traffic, new leads and total sales figures. Referrals… Read more…

The Quick and Dirty Guide to Starting Off Your Small Business on Social Media

social media for SMBs

Every day, more and more small businesses are embracing social media as a new and necessary part of both smart marketing and good branding. Of course, I’m glad to see this. But so often we see rather sad Facebook pages, inactive Twitter accounts, neglected social platforms. The road to weak marketing… Read more…

The #1 Reason Why Small Businesses Must Utilize Social Media

social strategy

Despite the overwhelming move toward social marketing and social businesses, there are still many small businesses that fail to understand the importance of social media, and even refuse to use it as part of their marketing strategy. Plenty of business owners continue to treat social media as if it… Read more…

Learning to Love the Work in Networking

networking

Networking. Love it or hate it, you’ve got to do it. The days of social media as a fad have long passed.

If you don’t have time to network, you don’t have time to market. And you’re out of business. Period. People can’t do business with invisible providers.

This isn’t to say you… Read more…

social media marketing

How To Reach New Social Audiences Through Networking

social media marketing

No business, whether small and local or huge and international, can skip social media these days. But take heart – engaging in social media does not necessarily mean that your business needs to get Pinterest/LinkedIn/Instagram/Snapchat/Tumblr, or whatever the kids are doing these days. As far… Read more…

How Do I Get Started on Social Media

Links

So you want to get started but you feel like there’s so much you aren’t sure of.  How do you uncover the hidden treasure that is social media? Do some reading on the topic, starting here, and you’ll be on your way in no time. It’s not as hard as you may think.

1. GOALS. Establish your social media goals.Read more…

The Social Media Etiquette Guide for Business [infographic]

Along with the invention of the cell phone came cell phone etiquette, with the invention of the plane came airplane etiquette, and now with the invention and unquestionable explosion of social media comes the need for social media etiquette. The need to spread this information applies not only to personal… Read more…

The Secret Formula for the Perfect Viral Share [infographic]

You’ve done your research. You have a clear business plan. You know who your targeted clients are and you’ve even been properly versed on your social media etiquette to know how you’re going to pitch a projected image on each website. All you need now is to go viral.

It’ll happen. Viral videos … Read more…

4 Great Tips for Putting Together a Social Strategy for Your Business

It shouldn’t come as a surprise that businesses that invest time, resources and, in some cases, money in social media want to see a measurable ROI. In theory, social selling seems like an easy concept to master. After all, you just need to promote your products or services on a social network and then… Read more…

5 Effective Ways to Market Your Event Online

In the past, preparing for an event meant pulling together your best promotional materials and setting up shop. Although having a healthy stock of customized mugs, drinkware, pens, and giveaways is still a vital aspect of making your event a raging success and making a lasting impression, many companiesRead more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco