Ask any marketer and you hear the same thing: Pinterest matters. What’s less clear, however, is exactly how. While we’ve all heard that Pinterest drives traffic, reinforces a brand, builds consumer interest, and increases community, few companies know how to get it to do those things for them.… Read more…
Social media can seem overwhelming. Let’s face it, if you are running a business, you are really busy running the business, right? Have you ever thought, “I just want someone else to do it for me!” You’re in luck. Just like other projects in your business you can train your staff to use social media… Read more…
In the quickly advancing world of performance marketing, Facebook has now become an essential part of the overall marketing plan. In a recent panel, direct response experts met at Facebook headquarters to discuss best practices on how performance marketing on Facebook drives conversions and lowers… Read more…
I just got the notification that made my week: I got access to the Facebook Graph beta. I logged into Facebook and was greeted by the revamped search bar at the top of the page.
First Impressions
Of course, I took the tour. Facebook’s tour of Graph Search is pretty quick (it does take about 2 minutes!)… Read more…
In advance of tomorrow’s virtual Crash Course on brand advocate marketing, I interviewed course instructor, Rob Fuggetta, and asked him to share his best advice for activating and engaging brand advocates. Here’s what he had to say:
1. What is a brand advocate?
A Brand Advocate is a highly-satisfied… Read more…
While newer social networks such as Pinterest and Google Plus may be growing in popularity, marketing on Twitter is still an effective way for many organizations to reach their marketing objectives. In fact, 32% of all Internet users are on Twitter (source: MarketingLand), and 34% of marketers have… Read more…
On 11.12.12, In Social Media, by Nessa Felleson
Facebook has made it really easy to promote a post. As soon as you post something you will see a little button that says “promote” and it couldn’t be easier. This has raised a lot of questions for both personal and company pages about whether or not you should promote. Many marketers who jumped on … Read more…
On 07.23.12, In Mobile Marketing, Search Marketing, Social Media, Social Media Marketing, by Nessa Felleson
We’ve been hearing SoLoMo for a while now so I wanted to take some time to clarify. It means Social.Local.Mobile. We all know optimizing social media, mobile, and local listings; such as Google Places are three key areas we as marketers have focused on in the last 2-3 years. If your company has not started… Read more…
Search engine optimization (SEO) and social media often have been at odds with each other with SEO belonging to marketing department and social media belonging to PR department. With Google’s recent acknowledgement that social indicators are now part of the algorithm that determines where a website… Read more…
Less than 2 weeks from now, Michael Brenner and I are presenting the free webinar, Personal Branding for Marketers: How to Build Your Personal Brand and Advance Your Career (July 11 at 2pm ET). Michael is currently Senior Director of Global Marketing at SAP, and I’ve had the pleasuring of knowing… Read more…
