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Category: Web Analytics

5 Tips for Defining Key Performance Indicators

In this blog, I will reveal five lessons learned from the course, “Defining Key Performance Indicators (KPIs).” According to the instructor Bill Bruno, CEO of Stratigent, there are many metrics that are important to track, but only a few are KPIs. A metric is a KPI if it meets two criteria: it is tied… Read more…

Data Driven Marketing, is 2014 the Year?

After reading the great predictions post  from our friends at Anametrix, I could not help but think, “Is this the year we see data driving the direction of marketing, programmatic advertising and retargeting, predictive CRM,  pervasive use of attribution modeling and all the goodies that

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5 Web Analytics Truths for Smart Digital Marketing

web analytics truths

In the past, marketers were always looking for useful data—analytics data that would justify the dollars (and time) spent advertising and promoting their product or service. But now, there is often an over-abundance of data. It’s everywhere—web, mobile, social, offline etc. So where do you… Read more…

4 Steps for Creating an Effective Website that Visitors Love

Website Visitors Love

In my last post, I explained the importance of website usability. In this post, I explain what it takes to make a website so easy to use that your audience will love—and return to again and again because the experience is simple, painless and quick. Let’s dive in and explore 4 steps for creatingRead more…

4 Tips for Using Google Analytics to Measure AdWords Performance

Google Analytics Measurement for AdWords

Many businesses both large and small rely heavily on Google AdWords to drive qualified visitors to their websites and mobile sites. Some run these AdWords campaigns quite effectively, while others have their campaigns on a “set and forget” mode. If you fall into the latter category, your campaigns… Read more…

4 New Ways to Personalize Google Analytics

Google Analytics Layout Options

With so much of today’s marketing and advertising being geared towards personalization, it’s no wonder Google Analytics took its interface a step forward in making their dashboard a little more personalized for users too. Earlier this month, a handful of changes were implemented, all of whichRead more…

4 Guidelines to Using Marketing Analytics for Customer Retention and Lifetime Value

marketing analytics dashboard

Put yourself in the place of this hypothetical marketing team under pressure to drive revenue from a new product line that had been introduced in the previous quarter with disappointing results. The CMO tells her team, “Fix the problem.” She wants new customers for this high-end line of tennis Read more…

5 Must-Use Features of Google Webmaster Tools

As I work with new clients I find many are not fully utilizing all of Google’s free tools to understand how their site is being found by Google and how to help the search engines more easily find their content. Along with Google Analytics, which most people know about and use, Google & Bing also offer… Read more…

3 Tips for Google Analytics Success

Getting the basics down regarding Google Analytics can be overwhelming even for seasoned veterans. By keeping in mind some best practices, you’ll be able to better utilize the capabilities of Google Analytics and cater to your particular needs. Take a look at some of the best practices we recommend… Read more…

Google Analytics…Out With the Old, In With the New!

We knew it was coming. Back in late 2011, Google Analytics launched a new interface with the ability to toggle back and forth between the old and new interface. Slowly we were encouraged to get used to the new version, learn where your reports lived, take advantage of the new features, etc. Well the day … Read more…

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