In my last post, I explained the importance of website usability. In this post, I explain what it takes to make a website so easy to use that your audience will love—and return to again and again because the experience is simple, painless and quick. Let’s dive in and explore 4 steps for creating… Read more…

Many businesses both large and small rely heavily on Google AdWords to drive qualified visitors to their websites and mobile sites. Some run these AdWords campaigns quite effectively, while others have their campaigns on a “set and forget” mode. If you fall into the latter category, your campaigns… Read more…

With so much of today’s marketing and advertising being geared towards personalization, it’s no wonder Google Analytics took its interface a step forward in making their dashboard a little more personalized for users too. Earlier this month, a handful of changes were implemented, all of which… Read more…

Put yourself in the place of this hypothetical marketing team under pressure to drive revenue from a new product line that had been introduced in the previous quarter with disappointing results. The CMO tells her team, “Fix the problem.” She wants new customers for this high-end line of tennis … Read more…

As I work with new clients I find many are not fully utilizing all of Google’s free tools to understand how their site is being found by Google and how to help the search engines more easily find their content. Along with Google Analytics, which most people know about and use, Google & Bing also offer… Read more…

How many Google Analytics profiles do you manage? If you only manage 1, then you may stop reading here. This post isn’t for you.

However, if you manage multiple profiles, then here’s a quick tip to keep your head from spinning.  If you pay attention at all to best practices of web analytics, you’ll… Read more…

Getting the basics down regarding Google Analytics can be overwhelming even for seasoned veterans. By keeping in mind some best practices, you’ll be able to better utilize the capabilities of Google Analytics and cater to your particular needs. Take a look at some of the best practices we recommend… Read more…

We knew it was coming. Back in late 2011, Google Analytics launched a new interface with the ability to toggle back and forth between the old and new interface. Slowly we were encouraged to get used to the new version, learn where your reports lived, take advantage of the new features, etc. Well the day … Read more…

Heard that question before? I’d be surprised if you haven’t. There’s been a lot of buzz about social media ROI of late. Attend a marketing conference or read a blog post and you’ll find some great advice on how to measure the ROI.

For example, one way to measure ROI is to treat … Read more…

Congratulations! All of the sudden the powers that be at your company have taken a genuine interest in all things digital and you’re the lucky soul that gets to be a great web analyst. But first, you need to start by asking the right questions. Failure to do so risks generating a report and analysis… Read more…