Is Shorter B2B Content Better?
A client recently asked if I could write a white paper for them. However, when I inquired about the project, I learned that they didn’t want
Is Shorter B2B Content Better?
A client recently asked if I could write a white paper for them. However, when I inquired about the project, I learned that they didn’t want
5 Ways an SEO Site Audit Can Improve Your Website’s Rankings and Profits
How is your website doing? Are you ranking well? Is the site healthy? Oh, sure, you check your analytics, but are you really using the data
40+ Ways to Improve Your Digital Strategy in 2014, Part Two
The Online Marketing Institute's Annual List of Top Digital Strategists Share Their Best Advice for Driving ROI in the New Year. Welcom
B2B marketing
What’s the ROI of Social Media?
Today, more businesses demand their social media marketing campaigns generate ROI (return on investment). A number of tools help with this,
How to Fail at Content Marketing
We're in a marketing world that's constantly evolving, and content marketing is no different. In this ever-changing world, for eve
Three New Ways to Boost ROI From Your Referral Program
Are you getting the maximum ROI from your refer-a-friend program? Here are three new ways to super-charge refer-a-friend programs and fill y
Mastering the Facebook Sales Loop
Is it possible to get sales from Facebook? And if so, how do you do it? These are the questions that plague every small business that uses F
6 Best Practices in Remarketing
If your business isn’t remarketing, you’re missing a great opportunity. Remarketing (aka retargeting) is a powerful advertising tool for com
3 Marketing Tactics Prospects Find Impossible to Ignore
Whether your goal is simply to get read - or to make an immediate sale - you can count on three marketing tactics to spike your success rate
The Top 4 Reasons to Have a Facebook Business Page
While most company owners are being told that having a Facebook business page is important, many are still not clear about why. This is actu