How to Hit a Home Run With Your Content

It’s every content marketer’s worst nightmare… You pour all your resources into creating a major piece of content, such as a white paper or

buyer personas, content strategy

May 10, 2015 byRachel Foster

Are Your Marketing Efforts Focused on Business Results?

Each year we are exposed to stories that sound something like “The Top 10 ______ You Need to Do in 20__. This is not one of those stories.

b2b marketing strategy, business impact, business results, content marketing, content marketing plan, content marketing strategy, content strategy, how to develop a marketing strategy, how to generate sales leads, how to grow your business, how to market online, how to reach new customers, lead gen, lead generation, marketing, marketing efforts, marketing impact, marketing results, marketing strategies, marketing strategy, marketing tips, marketing tools, roi on marketing, social media, Social Media Marketing, social media strategy

February 15, 2015 byBernie Borges

40+ Ways to Improve Your Digital Strategy in 2014, Part Three

The Online Marketing Institute's Annual List of Top Digital Strategists Share Their Best Advice for Driving ROI. Welcome to part-three

content marketing, content strategy, facebook, social media, social media analytics, Social Media Marketing

April 2, 2014 byJenny Hunt

50% of Content Marketing Efforts Are a Waste, and Why That’s Good for You

If you're investing in content marketing, there's roughly a 50% chance your efforts are a waste. And that's a good thing. Tha

B2B marketing, content marketing, content strategy

January 30, 2014 byMegan Leap

3 Alarming (but Exciting) Content Marketing Statistics

Content marketing—including blogs, webinars, and white papers—is the heartbeat of successful digital marketing. It can make a boring product

content marketing, content strategy

January 29, 2014 byMegan Leap

5 Reasons You Are Terrible at Content Marketing

Everybody wants to be at great at content marketing, but not many people have what it takes to truly be a great online writer. Marketing you

B2B marketing, content marketing, content strategy

January 14, 2014 byKelsey Jones

3 Key Questions to Ask Before Investing in Content Marketing

The good ol’ days of developing a single message and broadcasting it over the airways are long gone. Now marketers are faced with a seemingl

content marketing, content strategy

December 30, 2013 byDenise Robert Mckee

6 Things Search Engines Want from Your Content

If you want to rank high with search engines, you have to understand what they want. So with that in mind, here’s a roundup of qualities tha

content, content strategy, search engine marketing, SEO

December 22, 2013 byShanna Mallon

6 Sources for an Endless Supply of Brilliant Content Marketing Ideas

Content development requires careful thought and planning. And it can feel overwhelming if you don’t know where to start. Content can come f

B2B marketing, content marketing, content strategy

November 22, 2013 bySue Brady