Improve Conversion Rates With Data Democratization

One of the most critical components of web analytics and conversion rate optimization is interpreting data, analyzing it, and turning it aro

big data, data, data democratization, data optimization

January 6, 2017 byTracy Vides

How to Get More Traffic to Your Blog in the New Year

For most of us, the new year is motivation to sort out our digital mess, clear the inbox and fix old bugs. I like starting a new year with t

analytics, Broken Links, New Year, plugins, SEO, WordPress

December 31, 2016 byAnn Smarty

5 Major Content Marketing Trends for 2017

Ah, content marketing. Influenced heavily by Google’s algorithms, content marketing has the undivided interest of entrepreneurs and interne

content marketing, content marketing trends, interactive content, mobile content

December 23, 2016 byAngela Higbee

Know Thy Customer: Winning in Retail

Retail seems to be taking a beating. For many companies foot traffic – and earnings – are in decline. The health of the US department store

marketing automation, Predictive Marketing, retail, traditional marketing

November 7, 2016 byBen Barenholtz

How to Maximize Your Blog and Work Smarter, Not Harder

How to Maximize Your Blog and Work Smarter, Not Harder Reduce, reuse, recycle. You’ve heard the mantra, only now it doesn’t just apply to sa

blog optimization, blog tips, blogging, digital, digital marketing, maximize your blog

September 23, 2016 byJeremy Durant

How to Increase Your Content Visibility in Google Knowledge Graph

by Varun Sharma Varun Sharma is a digital marketing expert and a director of the fastest-growing digital agency in India, KVR WebTech.

brand presence, business, Content visibility, google knowledge graph, google+

August 10, 2016 byVarun Sharma

Over 90% of Companies Lack Digital Skills – And What You Can Do About It

What is the digital talent gap? According to a study done by Capgemini Consulting in conjunction with MIT Center for Digital Business, they

digidigital marketing

January 19, 2016 byRichard

Why You Should Use A/B Testing to Refine Your Online Marketing

For those of us who work in marketing, we know the value of a hunch. That gut-feeling. We use it a lot to brainstorm new campaigns, solve pr

a/b testing, a/b testing strategies

September 3, 2014 byEmily Everett

How A/B Testing Strategies Can Help You Make Better Decisions

A Q&A with Chris Goward, Author of "You Should Test That!" This week, we are sitting down with Chris Goward, the author of

a/b testing strategies

August 19, 2014 byJenny Hunt