AdWords Conversion Tracking vs. Google Analytics Goal Completions
Wondering what's the difference between AdWords conversion tracking and goal completions in Analytics? For starters, they are not repor
Adwords, analytics, Google Analytics, Paid Search
February 6, 2013 byRachele Cermak
4 Guidelines to Using Marketing Analytics for Customer Retention and Lifetime Value
Put yourself in the place of this hypothetical marketing team under pressure to drive revenue from a new product line that had been introduc
analytics, online marketing
February 1, 2013 byPelin Thorogood
Web Analytics: Why You Should Still Look at Your Raw Data
When you think about how much time you spend in your various analytics platforms, I bet you haven’t really divided up your work between pre-
analytics
October 26, 2012 byJeff Nordeen
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