Digital Strategy Archives - Page 11 of 13 - Online Marketing Institute

OMI Blog-Digital Strategy

You work hard for new leads – spending time, energy and plenty of advertising and marketing dollars to reach them. But as you probably know

marketing strategy, referral, word of mouth

Emily Everett's picture December 11, 2014 byEmily Everett

A consumer who does not cut corners. One who can afford to (and does) splurge on your fancier items – the ones you had given up hope on. One

conversions, digital marketing, digital strategy

September 30, 2014 byTracy Vides

With budgeting and planning season upon us, the timing now feels right to go in-depth (a long form article…gasp!) on what will really make a

digital leadership, digital planning, Digital Talent

September 28, 2014 byAaron Kahlow

Major events like the World Cup, Super Bowl, Olympics and The Oscars offer brands the ability to participate in real-time events with a high

real-time marketing, social tv

September 8, 2014 byCady Norene-Behles

It shouldn’t come as a surprise that businesses that invest time, resources and, in some cases, money in social media want to see a measurab

how to increase your ROI using social media, social media strategy, social strategy

August 26, 2014 byNick Rojas

The Internet isn’t the uncharted frontier it once was. Brands are utilizing the wealth of data at their fingertips to target consumers with

do not track, online security

August 18, 2014 byCharles Cantu

Digital direct response is big news these days, no matter what business you’re in. Direct response is making huge gains in ad spending and m

big data, digital advertising, digital direct response

August 17, 2014 byAaron Kahlow

Inevitably, every fellow entrepreneur or small business owner has the same problem when it comes to digital marketing - time. Time to figure

July 14, 2014 byAaron Kahlow

Digital marketing is a vast and confusing field that encompasses a massive list of marketing opportunities, including social media, content

digital marketing 101, digital marketing fundamentals, intro to digital marketing

July 10, 2014 bySusan Baroncini-Moe

A Cannes Lions perspective of what is unfolding this week and what is at the heart of the digital struggle for all brands and agencies. As I

June 20, 2014 byAaron Kahlow