5 Critical Steps for Integrating Paid, Owned, and Earned Media

The first webpages were digital billboards for businesses. They were one way conversations; talking to a world-wide-web of strangers. Web 2.

content strategy, digital strategy, integrated strategy

November 14, 2013 byomiblog

Most Coveted Digital Marketing Skills for 2014 [Infographic]

As part of our 2014 State of Digital Marketing Talent study (announced yesterday, see post here), we asked 747 advertising and Fortune 500 m

November 6, 2013 byMegan Leap

Digital Marketing Talent Study: Skills Are Inflated and Talent Is Slim

New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital

November 5, 2013 byMegan Leap

5 Characteristics of a Social Business and Why You Need to Be One

Soure: Deloitte and MIT Sloan Management Review report on Social Business A Deloitte and MIT Sloan Management Review report indicates that 7

October 30, 2013 byBernie Borges

Do you have an online marketing strategy?

Does your business have an online marketing strategy? It's a simple question I ask regularly when giving training courses. Although I k

digital strategy, online marketing, online marketing strategy

October 21, 2013 byDave Chaffey

The Omnipresent Online Presence: Extend Your Brand Across Multiple Channels for Maximum Impact

Reach is often wrongfully relegated to search marketing efforts, but the reality is that ravenous readers are present across the rest of the

digital strategy, integrated marketing, multichannel

October 14, 2013 byRyan Cote

10 Annoying Stock Photos I Never Want to See Again

Most businesses today use stock photography in their digital marketing. From home pages, to landing pages, to blog posts and more—headset ho

content marketing, content strategy

September 26, 2013 byMegan Leap