3 Big Reasons Why Most Agencies (& Brands) Are Losing on Digital Talent
And the 3 ways to fix the problem on both Fronts of Digital ROI & the Talent to Execute. In light of the recent quote in ClickZ’s pr
Digital Talent, digital talent gap
3 Big Reasons Why Most Agencies (& Brands) Are Losing on Digital Talent
And the 3 ways to fix the problem on both Fronts of Digital ROI & the Talent to Execute. In light of the recent quote in ClickZ’s pr
Digital Talent, digital talent gap
Do Agencies Have the Right Digital Talent? Cannes Says Yes, New Study Says Not Yet
A new study finds that many large advertising and creative agencies are missing the mark when it comes to digital talent. With a glass of
Know Nothing, Share Everything: The Sad but Useful State of Social Media Psychology
How to grasp the seven personas of social media sharing to improve your tweets, posts, and content marketing social strategy. The confluence
The Aspiring CMO Series: Why This is an Extraordinary Time to Lead Marketing
This five-part informational series is designed for all those marketers around the world who are aspiring to lead a marketing function. The
How to Develop Sustainable Digital Marketing Talent
Whether you are a marketer on the agency side or on the brand side of the table, a common challenge all marketers face is recruiting and re
Study Identifies Widespread Shortfalls in Digital Marketing Talent, Technology and Strategy
According to the 2014 Marketing Score Report, a survey of 318 marketers, executives and entrepreneurs, organizations lack confidence in thei
How well do you know digital marketing?
Do you & your team have the digital marketing expertise to succeed? Many marketers don't, and this lack of critical skills is
State of Digital Marketing Talent & Education
It’s time for my favorite once a year note on the State of Digital Marketing Talent & Education, built for all my colleagues in mark
digital marketing talent, digital strategy
How to Build Your Digital Marketing Dream Career: Advice from Lisa Buyer
Back in August 2012, I finally had the chance to meet digital PR expert Lisa Buyer. Lisa is the founder of The Buyer Group, an interactive a
digital leaders, digital pr, digital strategy, people
Digital Marketing Talent Spotlight: Shelly Lucas of D&B Reminds Us to ‘Give It Our All’
Over the past few years, I've had the chance to get to know Shelly Lucas, Senior Marketing Manager at D&B/Hoover's. We met