The App Argument – The One Thing You Can’t Afford to Leave Out of Your Marketing Strategy This Year

Assuming recent trends continue, by 2019 we should expect to see nearly 75% of digital ad spending spent on mobile. Why? While it’s more co

January 12, 2016 byRichard

Someone please tell me the difference between retargeting and remarketing already!?

Do you know? If you’re reading this, chances are you’re not sure. While the jury seems to still be out, here is the latest consensus. Retar

December 22, 2015 byRichard

5 Digital Trends That Will Define 2016

1) High Customer Expectations Will Just Keep Getting Higher Personalization, targeting, retargeting and seamless e-commerce experiences will

December 16, 2015 byRichard

Top 10 Digital Marketing Trends For 2016

  Tis’ the season for lists! Christmas lists, lengthy grocery lists for holiday gatherings, itineraries for holiday travel. If you’

December 9, 2015 byRichard

Excuse Me, Your Data is Showing

You don’t want to be caught with your data exposed. If your organization is still struggling with data management, you are at risk of drowni

big data, customer insights, customer segmentation, customer segmenting, data, how to get big data, how to get big data on customers, how to get customer data, how to get data on customers, how to progressive profile customers, marketing big data, marketing data, progressive profiling, segmentation

February 26, 2015 byBrad Messinger

3 Macro Trends Driving Massive Growth for Digital Coaches

Here are the Top 3 Macro Trends that are creating incredible opportunities for digital coaches around the world. Following that are my 4 pro

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February 8, 2015 byAaron Kahlow

The NASCAR Parallel: 3 Ways that Wearable Technology Will Change Advertising

What do NASCAR drivers, Little League ball players, and smart watch owners all have in common? They wear advertisements. Maybe not in quite

advertising, mobile, Technology

October 19, 2014 bySarah Austin

How to Leverage Consumer Data to Nurture Customer Relationships

Author, entrepreneur, and marketer Seth Godin once stated, “We're not going to outgrow our need for information.” In fact, with data-dr

consumer data 101, social login

August 5, 2014 byEmma Tzeng

Managing Marketing Technology: 5 Questions with Scott Brinker

If you're like most digital marketers today, you've gone through the process of selecting and managing a marketing technology solu

marketing technology, online marketing

June 4, 2012 byMegan Leap