How to Manage Your Reputation with SEO and Social Media
Social media and interactivity are a major focus of many companies’ outbound communications efforts—but what if some of that interactivity i
How to Manage Your Reputation with SEO and Social Media
Social media and interactivity are a major focus of many companies’ outbound communications efforts—but what if some of that interactivity i
5 Best Practices for Effective Organic Link Building
In an earlier blog post (“How To Improve Organic Search with Link Building”), we discussed how Google assigns value (PageRank) to your onlin
search, SEO
How To Improve SEO with Link Building and Social Media
When it comes to search engine optimization (SEO), it all comes down to the 800-pound gorilla: Google. Google is the main arbiter of value i
7 Expert Tips for a Killer B2B Google Display Network Strategy
Think the Google Display Network only makes sense for B2C campaigns? Think again. In his popular OMI tutorial, How to Create a B2B Strategy
B2B, B2B marketing, google+, Paid Search, search marketing
Comparison Shopping Engines: The Underdog of Marketing Channels for Online Retailers
You’re an online retailer. Business is OK, maybe good, but it can be better. You’ve been exploring new marketing channels that can potential
comparison shopping engines
SEO Breadcrumbs: Not Just for the Birds
In the Hansel and Gretel story, Hansel takes a slice of bread and leaves a trail of bread crumbs for them to follow home. However, they find
search engine optimization, SEO
Google Webmaster Tools Adds “Disavow Links” Tool
Since the release of the Google Panda algorithm update in 2011, which can harm a site’s rankings if there are too many spammy or low quality
online marketing, search engine marketing, search engine optimization, SEO
Keyword Density or ‘Aggressive SEO’
Keywords are always a main focus of any SEO discussion. The Search Engines use your keywords to determine what your site, and ultimately eac
keywords, SEO
Domain Keyword SEO Update from Google
Matt Cutts, Google SEO guru, announced last week that Google will be rolling out an update that will affect exact match keywords in low rank
search engine optimization
The Basics of Keyword Research – Invaluable Information for Internet Marketing
This post is by OMI instructor & internet marketing expert, Heather Lutze. Check out her popular OMI class, Thumbonomics: The Essent
keyword research, SEO