10 Social Media Marketing Resolutions for 2014

Most of us have to wear many hats and extinguish multiple fires each day in our business. With technology changing so rapidly and social med

February 13, 2014 byJulia Campbell

Facebook Tools Guide: 9 Platforms to Improve your Fan Reach

Over the last few weeks you will probably have noticed that your reach is going down on Facebook. This means your updates may not be deliver

facebook analytics

February 7, 2014 byIan Cleary

4 Honest Ways to Evaluate Your Content Marketing

Ah, the irony of the impatient marketer. Don’t assume that the “social” in social media equates to an immediate response. If you do, I guara

February 3, 2014 byPhil Paranicas

Social media: It’s not easy, but it is simple.

In under a decade, social media has become a mainstream channel for consumers. 72% of adult internet users in the U.S. are now active on at

Social Media Marketing, social media optimization

December 13, 2013 byMarissa Pick

5 Ways Social Media Tools Can Make You More Effective

Assuming you have a smart social media strategy in place, it’s really important to spend time selecting the right social media tools for you

social media, Social Media Marketing, social media tools

December 8, 2013 byIan Cleary

Pinterest Marketing: 5 Tips for Getting Started

Last week I shared 8 reasons you should consider integrating Pinterest into your digital marketing mix. Now that you know why you should use

pinterest

December 4, 2013 byJulia Campbell

4 Brands that Deliver Awesome Customer Service via Twitter, and What We Can Learn From Them

Since its inception, Twitter has become an outlet for immediate reactions, ranging from declarations about what you’re eating for lunch to s

Social Media Marketing, twitter

December 2, 2013 byAlexis Caffrey

How to Use LinkedIn Groups to Create Close Relationships with Your Target Audience

Report after report shows that LinkedIn is the top network for B2B social media marketing. While it is an effective channel for getting your

B2B marketing, linkedin, Social Media Marketing

November 27, 2013 byChris Muccio

8 Reasons to Use Pinterest for Marketing

If your business sells products or services online, you need to explore Pinterest as a potential weapon in your online marketing arsenal, es

pinterest, Social Media Marketing, visual content

November 25, 2013 byJulia Campbell