5 Tips for Defining Key Performance Indicators
In this blog, I will reveal five lessons learned from the course, “Defining Key Performance Indicators (KPIs).” According to the instructor
5 Tips for Defining Key Performance Indicators
In this blog, I will reveal five lessons learned from the course, “Defining Key Performance Indicators (KPIs).” According to the instructor
Data Driven Marketing, is 2014 the Year?
After reading the great predictions post from our friends at Anametrix, I could not help but think, "Is this the year we see data dri
analytics, big data
5 Web Analytics Truths for Smart Digital Marketing
In the past, marketers were always looking for useful data—analytics data that would justify the dollars (and time) spent advertising and pr
analytics, digital marketing, web analytics
4 Steps for Creating an Effective Website that Visitors Love
In my last post, I explained the importance of website usability. In this post, I explain what it takes to make a website so easy to use tha
website usability
4 Tips for Using Google Analytics to Measure AdWords Performance
Many businesses both large and small rely heavily on Google AdWords to drive qualified visitors to their websites and mobile sites. Some run
Adwords, analytics, Google Analytics, web analytics
4 New Ways to Personalize Google Analytics
With so much of today’s marketing and advertising being geared towards personalization, it’s no wonder Google Analytics took its interface a
Google Analytics, web analytics
4 Guidelines to Using Marketing Analytics for Customer Retention and Lifetime Value
Put yourself in the place of this hypothetical marketing team under pressure to drive revenue from a new product line that had been introduc
analytics, online marketing
5 Must-Use Features of Google Webmaster Tools
As I work with new clients I find many are not fully utilizing all of Google’s free tools to understand how their site is being found by Goo
search engine marketing, search engine optimization, SEO, web analytics
3 Tips for Google Analytics Success
Getting the basics down regarding Google Analytics can be overwhelming even for seasoned veterans. By keeping in mind some best practices, y
analytics, Google Analytics, online marketing
Google Analytics…Out With the Old, In With the New!
We knew it was coming. Back in late 2011, Google Analytics launched a new interface with the ability to toggle back and forth between the ol
analytics, Google Analytics, online marketing, social media analytics, web analytics