The Top 20 Digital Marketing Strategists for 2015

The Online Marketing Institute is proud to recognize the Top 20 Digital Marketing Strategists for 2015, chosen for their innovative contribu

digital marketing, marketing, online marketing

January 15, 2015 byRyan Robinson

2 Easy Ways to Start Tracking Social Media with Google Analytics

By now, even the smallest of small businesses know that an active social media presence is necessary to appeal to web savvy customers in the

small business, social media

December 21, 2014 byEmily Everett

The Freemium Model: What’s All the Buzz About?

Freemium isn't new to 2014, but it certainly is a buzzword this year. This model of doing business shows up a lot in the world of phone

freemium, marketing strategy, online strategy

December 18, 2014 byEmily Everett

Making Word of Mouth Work for You: How to Encourage Referrals

You work hard for new leads – spending time, energy and plenty of advertising and marketing dollars to reach them. But as you probably know

marketing strategy, referral, word of mouth

December 11, 2014 byEmily Everett

Making the Most of a First Time Buyer

It’s great news – a new customer slid all the way down your sales funnel, and finally made a purchase! Don’t leave it there. The fact that y

customer service, lead nurturing

December 7, 2014 byEmily Everett

5 Keys to Planning Content for Mobile Audiences

Mobile is no longer the future of marketing – it’s the present. For marketers, mobile is the “last mile” of effectively connecting with audi

mobile strategy

December 4, 2014 byCarla Johnson

3 Missed Opportunities: Lead Nurturing to Maximize Conversions

Lead generation is a tricky thing to get right. And if you’re not doing a great job of nurturing those new leads through to a purchase, your

lead generation, lead nurturing, sales funnel

November 30, 2014 byEmily Everett

How to Use Freebies and Samples to Generate Leads

Whoever said that there is no such thing as a free lunch obviously never heard of lead generation. Smart marketers and business owners know

lead generation, lead nurturing

November 26, 2014 byEmily Everett

Cyber Monday Marketing: 3 Tips for eCommerce Success

It’s just over a week away, after we’ve all wrapped up the Thanksgiving leftovers and weathered the Black Friday stampedes: Cyber Monday. Th

cyber monday, email marketing, social media, web marketing

November 23, 2014 byEmily Everett