Social media: It’s not easy, but it is simple.

In under a decade, social media has become a mainstream channel for consumers. 72% of adult internet users in the U.S. are now active on at

Social Media Marketing, social media optimization

December 13, 2013 byMarissa Pick

Do you need a mobile marketing campaign?

The way people experience and engage on the Internet is changing, and as marketers and advertisers, we need to account for the fact that a l

mobile, mobile marketing

December 13, 2013 bySteve Abbey

How to Shorten the Sales Cycle: Part 2

In our last post, we examined the first four out of eleven ways to shorten the qualified lead generation process: planning, clearly defining

December 11, 2013 byLaurie Beasley

Psychology-based Marketing: 3 Proven Ways to Increase Engagement and Response

Getting people to click, call, or visit is hard work. But what if there were a secret to it? And what if this secret were scientifically-pro

December 9, 2013 byNancy Harhut

5 Ways Social Media Tools Can Make You More Effective

Assuming you have a smart social media strategy in place, it’s really important to spend time selecting the right social media tools for you

social media, Social Media Marketing, social media tools

December 8, 2013 byIan Cleary

How to Redesign Your Website without Harming SEO

An effective website redesign can do wonders for your brand and your bottom line. Having been involved in hundreds of redesigns over the las

search engine marketing, search engine optimization, SEO, website redesign

December 8, 2013 byCameron Madill

4 Ways to Shorten Your Sales Cycle

If you’ve followed our first two posts on delivering better qualified leads, you understand why it can easily take 13 or more “touches” to c

B2B marketing, lead management, lead nurturing, marketing automation

December 6, 2013 byLaurie Beasley

Pinterest Marketing: 5 Tips for Getting Started

Last week I shared 8 reasons you should consider integrating Pinterest into your digital marketing mix. Now that you know why you should use

pinterest

December 4, 2013 byJulia Campbell

4 Brands that Deliver Awesome Customer Service via Twitter, and What We Can Learn From Them

Since its inception, Twitter has become an outlet for immediate reactions, ranging from declarations about what you’re eating for lunch to s

Social Media Marketing, twitter

December 2, 2013 byAlexis Caffrey