Do you have an online marketing strategy?

Does your business have an online marketing strategy? It's a simple question I ask regularly when giving training courses. Although I k

digital strategy, online marketing, online marketing strategy

October 21, 2013 byDave Chaffey

10 Amazing Lead Nurturing Statistics

One of the most critical components of an effective demand generation strategy is lead nurturing, and most of the buzz surrounding lead nurt

October 14, 2013 byMegan Leap

The Omnipresent Online Presence: Extend Your Brand Across Multiple Channels for Maximum Impact

Reach is often wrongfully relegated to search marketing efforts, but the reality is that ravenous readers are present across the rest of the

digital strategy, integrated marketing, multichannel

October 14, 2013 byRyan Cote

5 Ways Small Businesses Can Use Content Marketing to Increase Sales

Content marketing is picking up momentum with small business owners. According to eMarketer, 74% of small business marketers increased their

content marketing, content strategy, small business

October 11, 2013 byRyan Kettler

Why It Takes 7 to 13+ Touches to Deliver a Qualified Sales Lead (Part 1)

This is a post by Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing, and Tom Judge, Vice President Strategy, Direct Mar

B2B marketing, lead management, lead nurturing

October 10, 2013 byLaurie Beasley

4 Steps to Convert More Leads into Sales

Whether in business, education, entertainment or sports, success is generally associated with the number of achievements—how many customers

B2B marketing, lead generation, lead nurturing

October 8, 2013 byBelinda Summers

10 Tips for Increasing Your Email Open Rates

Are your email response rates dropping? Are your open rates getting worrisome? If you're feeling discouraged, don’t be. The good news i

email marketing

October 7, 2013 byShanna Mallon

How to Explain Content Marketing to Your Clients

Knowing how to talk with your clients about content marketing is all about taking them to the bottom line of effective inbound marketing. It

content, content marketing, content strategy

October 4, 2013 byScott Yates

How to Fuel Your SEO Strategy with Great Blog Content

When it comes to search engine optimization, content may be king but a great integrated search and content strategy is not as simple as writ

blogging, content marketing, SEO

October 3, 2013 byWill Stevens