21 Questions to Ask Before Creating Your Next White Paper

Before you develop your next white paper (or any other major piece of content), your need to create a brief that outlines your objectives an

B2B marketing, content marketing, content strategy

September 9, 2013 byRachel Foster

Why Marketing Automation May Be Killing Good Marketing

Many companies invest tens of thousands of dollars a year in marketing automation software. They are promised better tracking and easier nur

lead nurturing, marketing automation

September 9, 2013 byLaurie Beasley

Boost Revenue this Holiday Season with Google Product Listing Ads

It’s that wonderful time of year again when merchants scramble to implement and solidify their Q4 holiday shopping season strategy. The most

Adwords, Paid Search, search engine marketing

September 4, 2013 byJon Gregoire

5 Steps to A/B Test like a Growth Hacker

All marketers seek ad nirvana through A/B testing in hopes of discovering the right ad to landing page combination. You turn to AdWords to c

August 30, 2013 byBill Flitter

3 Things Every Agency Must Invest In To Grow

Last week, I attended BrightEdge's Share 13 event in San Francisco, and during the event, I realized there is a real problem looming th

August 27, 2013 byomiblog

How to Conduct a Technical Site Audit and Boost Your SEO Efforts

There are three main aspects of a technical site review: architecture, technology and source code. The combination of these three elements b

search engine marketing, search engine optimization, SEO

August 26, 2013 byJohn Thyfault

How to Prevent Content Theft: What Marketers Need to Know

The wonderful thing about content marketing is that you can reach thousands, even millions of people with your message. The downside is that

content marketing, content theft

August 20, 2013 byJohn Thyfault

5 Ways to Turn Big Data Into Insight and Action

As it has been shown in a variety of ways over the past decade or so, the days of math-less, mindless, off-the-hip marketing have long set s

analytics, big data

August 14, 2013 byLaura Patterson

3 Ways to Annoy Your Twitter Followers

Common sense says it's a bad idea to Tweet sexy photos of yourself a-la Anthony Weiner, but there are a few common Twitter sins I see m

August 12, 2013 byMegan Leap