Data Driven Marketing, is 2014 the Year?

After reading the great predictions post  from our friends at Anametrix, I could not help but think, "Is this the year we see data dri

analytics, big data

January 10, 2014 byAaron Kahlow

5 Ways to Turn Big Data Into Insight and Action

As it has been shown in a variety of ways over the past decade or so, the days of math-less, mindless, off-the-hip marketing have long set s

analytics, big data

August 14, 2013 byLaura Patterson

5 Web Analytics Truths for Smart Digital Marketing

In the past, marketers were always looking for useful data—analytics data that would justify the dollars (and time) spent advertising and pr

analytics, digital marketing, web analytics

August 2, 2013 byFeras Alhlou

4 Tips for Using Google Analytics to Measure AdWords Performance

Many businesses both large and small rely heavily on Google AdWords to drive qualified visitors to their websites and mobile sites. Some run

Adwords, analytics, Google Analytics, web analytics

April 16, 2013 byFeras Alhlou

AdWords Conversion Tracking vs. Google Analytics Goal Completions

Wondering what's the difference between AdWords conversion tracking and goal completions in Analytics? For starters, they are not repor

Adwords, analytics, Google Analytics, Paid Search

February 6, 2013 byRachele Cermak

4 Guidelines to Using Marketing Analytics for Customer Retention and Lifetime Value

Put yourself in the place of this hypothetical marketing team under pressure to drive revenue from a new product line that had been introduc

analytics, online marketing

February 1, 2013 byPelin Thorogood

Web Analytics: Why You Should Still Look at Your Raw Data

When you think about how much time you spend in your various analytics platforms, I bet you haven’t really divided up your work between pre-

analytics

October 26, 2012 byJeff Nordeen

3 Tips for Google Analytics Success

Getting the basics down regarding Google Analytics can be overwhelming even for seasoned veterans. By keeping in mind some best practices, y

analytics, Google Analytics, online marketing

August 2, 2012 byAnne Bunkers

Google Analytics…Out With the Old, In With the New!

We knew it was coming. Back in late 2011, Google Analytics launched a new interface with the ability to toggle back and forth between the ol

analytics, Google Analytics, online marketing, social media analytics, web analytics

July 31, 2012 byAnne Bunkers