B2B marketing Archives - Page 3 of 5 - Online Marketing Institute

In Laurie Beasley's previous post about content marketing, she mentioned that that sharing original content is important. The whole pur

B2B marketing, content, content marketing, content strategy

John Thyfault's picture July 31, 2013 byJohn Thyfault

Content marketing is a newish term for an oldish concept: surround your customers with information and education they need to feel motivated

B2B marketing, blogging, content marketing, content strategy

July 24, 2013 byLaurie Beasley

Think the Google Display Network only makes sense for B2C campaigns? Think again. In his popular OMI tutorial, How to Create a B2B Strategy

B2B, B2B marketing, google+, Paid Search, search marketing

June 3, 2013 byMegan Leap

While social media marketing might get all the attention, email marketing is still one of the most effective ways to reach customers and nur

B2B marketing, email marketing

April 3, 2013 byJessica Young

I always thought that I could stay in control of it. That things wouldn’t get out of hand. But who was I kidding? I was knee-deep in a $15-a

B2B marketing, google display network, linkedin, linkedin advertising, Paid Search, PPC

April 3, 2013 byTad Miller

You can't nurture what you don't convert. According to a survey by BtoB Magazine, 59% of B2B marketers say email is the most effec

B2B marketing, landing pages, lead generation

March 4, 2013 byMegan Leap

Affiliate programs have long been known in the B2C world for being able to provide a great value for growing your ecommerce business with a

affiliate marketing, B2B marketing

February 22, 2013 byBrett Patterson

Even with your jaw-dropping cover image, people are just less likely to go your brand page nowadays. And, Facebook estimates only about 16%

B2B marketing, lead generation, lead management, lead nurturing

January 25, 2013 byRachele Cermak

Our latest online event, The B2B Digital Marketing Strategy Summit, kicks off Wednesday, January 9 at 11am ET. I'm proud of the compreh

B2B marketing, content marketing

January 7, 2013 byMegan Leap

The Online Marketing Institute's Annual List of Top Digital Strategists Share Their Best Advice for Driving ROI in the New Year. Welcom

B2B marketing

January 7, 2013 byMegan Leap

OMI Blog-B2B marketing