How to Fuel Your SEO Strategy with Great Blog Content

When it comes to search engine optimization, content may be king but a great integrated search and content strategy is not as simple as writ

blogging, content marketing, SEO

October 3, 2013 byWill Stevens

Top 4 Content Marketing Mistakes—and How to Avoid Them

Everybody’s talking about content marketing—but how many brands are actually doing it right? From an inconsistent brand voice to a lack of m

content marketing, content strategy

September 27, 2013 byShanna Mallon

10 Annoying Stock Photos I Never Want to See Again

Most businesses today use stock photography in their digital marketing. From home pages, to landing pages, to blog posts and more—headset ho

content marketing, content strategy

September 26, 2013 byMegan Leap

6 Rules for Epic Content Marketing

My newest book, Epic Content Marketing, was just released this week. Naturally, the title has prompted many marketers to ask me, “What exact

content marketing, content strategy

September 26, 2013 byJoe Pulizzi

Real-Time Content Marketing Strategy: Act in the Moment, Plan in Advance

Some of the most compelling social media and content marketing stories are those that happen in real time. They seize the opportunity to be

content marketing, content strategy, real-time content marketing

September 19, 2013 byCarmen Hill

How to Use Instagram for Content Marketing

Use Instagram to Tell Your Brand’s Story What are you trying to communicate with your overall content marketing strategy? If you don’t know,

content marketing, content strategy, Instagram, social media

September 19, 2013 byShanna Mallon

21 Questions to Ask Before Creating Your Next White Paper

Before you develop your next white paper (or any other major piece of content), your need to create a brief that outlines your objectives an

B2B marketing, content marketing, content strategy

September 9, 2013 byRachel Foster

How to Prevent Content Theft: What Marketers Need to Know

The wonderful thing about content marketing is that you can reach thousands, even millions of people with your message. The downside is that

content marketing, content theft

August 20, 2013 byJohn Thyfault

7 Elements of Great Content for B2B Marketing

In Laurie Beasley's previous post about content marketing, she mentioned that that sharing original content is important. The whole pur

B2B marketing, content, content marketing, content strategy

July 31, 2013 byJohn Thyfault