3 Critical Steps for Fine-Tuning Your Sales Funnel
Most businesses hoping to improve sales look back to square one: if marketing would only generate more leads, they say, our sales numbers wo
lead generation, lead management, sales funnel
November 20, 2014 byEmily Everett
How to Stop Leads from Leaking Out of Your Sales Funnel
In our final installment on how to develop and nurture sales-ready qualified leads (here is the last post on multi-touch email & te
B2B marketing, lead management, lead nurturing, marketing automation
January 14, 2014 byLaurie Beasley
How a Glove Manufacturer Exceeded Sales Goals with Multi-Touch Email & Teleprospecting
In the previous four posts on the importance of multi-touch lead nurturing, we discussed what it takes to deliver a qualified, sales-ready l
lead management, lead nurturing, marketing automation
December 20, 2013 byLaurie Beasley
4 Ways to Shorten Your Sales Cycle
If you’ve followed our first two posts on delivering better qualified leads, you understand why it can easily take 13 or more “touches” to c
B2B marketing, lead management, lead nurturing, marketing automation
December 6, 2013 byLaurie Beasley
Why It Takes 7 to 13+ Touches to Deliver a Qualified Sales Lead (Part 2)
In our first post on this topic, we examined why marketing is generating too few sales-ready qualified leads and our solution to the problem
B2B marketing, lead management, lead nurturing
October 24, 2013 byLaurie Beasley
Why It Takes 7 to 13+ Touches to Deliver a Qualified Sales Lead (Part 1)
This is a post by Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing, and Tom Judge, Vice President Strategy, Direct Mar
B2B marketing, lead management, lead nurturing
October 10, 2013 byLaurie Beasley
How to Use Facebook Promoted Posts for Lead Generation
Even with your jaw-dropping cover image, people are just less likely to go your brand page nowadays. And, Facebook estimates only about 16%
B2B marketing, lead generation, lead management, lead nurturing
January 25, 2013 byRachele Cermak
5 Ways to Improve Your Company’s Presence on LinkedIn
Most of us spend significantly more time working on our personal LinkedIn profiles than we do on our company pages—and that’s a shame. Accor
B2B marketing, lead generation, lead management, lead nurturing, linkedin
December 26, 2012 byJeff Nordeen
15 Tips for Marketing Automation Success
This past Monday, OMI lead instructor Carlos Hidalgo taught our Marketing Automation Crash Course. His three, 30-minute classes covered the
B2B marketing, lead management, lead nurturing, marketing automation, online marketing
June 13, 2012 byRosie Ellis
Nurturing More Leads to Revenue: 6 Questions with Carlos Hidalgo
In case you haven't heard, today we announced our new partnership with the Marketing Automation Institute (MAI), the leading authority
B2B marketing, lead management, lead nurturing, marketing automation
May 30, 2012 byMegan Leap
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