Paid Search Archives - Page 2 of 2 - Online Marketing Institute

There are some major differences to keep in mind when running a PPC campaign for as part of your B2B digital marketing plan. Although the fe

Adwords, B2B marketing, online advertising, Paid Search

Anne Bunkers's picture January 2, 2013 byAnne Bunkers

It can get overwhelming to manage multiple budgets across many campaigns. This is especially true when certain campaigns always hit their da

Paid Search

October 11, 2012 byAnne Bunkers

Last week, Google announced they are going to begin more strictly enforcing their sitelink policy that each link must go to a unique landing

Paid Search

October 1, 2012 byNessa Felleson

Recently Google shifted its shopping search to a pay-for-play model by introducing Google Product Listings. Companies that sold products onl

Paid Search, PPC, search engine marketing

September 19, 2012 byNessa Felleson

When talking about PPC, it’s not uncommon to constantly reference Google, AdWords, Google Places, Google Analytics, etc. - you get the idea.

Paid Search

August 27, 2012 byAnne Bunkers

Over the past few years, I've had the pleasure of getting to know the team at Wordstream, a provider of search marketing tools. Not onl

Paid Search, PPC, search engine marketing, SEO, social media, Social Media Marketing

August 13, 2012 byMegan Leap

If you're in the market to start building some PPC campaigns, consider the following tips. They're designed to give you more bang

Adwords, online marketing, Paid Search, PPC, search engine marketing

August 8, 2012 byAnne Bunkers

OMI Blog-Paid Search