Drive Inbound Efficiency with Social Direct Response

The number one objective for inbound marketing efforts in the year ahead is to increase conversion rates, according to an August 2014 survey

facebook, social media, twitter

October 7, 2014 byEmily Everett

How Do I Get Started on Social Media

So you want to get started but you feel like there’s so much you aren’t sure of.  How do you uncover the hidden treasure that is social medi

social media

September 15, 2014 bySue Brady

40+ Ways to Improve Your Digital Strategy in 2014, Part Three

The Online Marketing Institute's Annual List of Top Digital Strategists Share Their Best Advice for Driving ROI. Welcome to part-three

content marketing, content strategy, facebook, social media, social media analytics, Social Media Marketing

April 2, 2014 byJenny Hunt

5 Structural Flaws in Your Social Customer Service Watchtower

Understanding what causes customer disasters on social media can help you avoid them completely. Smart social customer care is about alignin

customer service, social media, Social Media Marketing

January 3, 2014 byJeannie Walters

4 Ways Social Media Helps You Land Awesome Links

When you hear about marketing opportunities using social media you might not immediately think of link building. Traffic, clicks, conversion

search engine marketing, search engine optimization, SEO, social media

December 28, 2013 byKaila Strong

5 Ways Social Media Tools Can Make You More Effective

Assuming you have a smart social media strategy in place, it’s really important to spend time selecting the right social media tools for you

social media, Social Media Marketing, social media tools

December 8, 2013 byIan Cleary

6 Characteristics of the Brand New Social Customer

There’s a new kind of customer in town. She is intelligent, decisive, seeks social proof, needs information to quantify or justify her “buyi

digital strategy, integrated strategy, social customer, social media

November 11, 2013 byTracy Vides

How to Use Instagram for Content Marketing

Use Instagram to Tell Your Brand’s Story What are you trying to communicate with your overall content marketing strategy? If you don’t know,

content marketing, content strategy, Instagram, social media

September 19, 2013 byShanna Mallon

How to Measure the True Value of Social Media Marketing for Your Business

The top 100 retailers on Facebook measured by the number of fans each have an average 1.2 million “likes,” according to ExactTarget findings

social media

August 1, 2013 byPelin Thorogood