How to Use Timely Content Marketing to Boost Your Brand

As marketers, we ask a lot of our content. It needs to be evergreen and current at the same time, succinct but still in-depth, niche enough

blogging for business, content, content marketing, email marketing, how to news jack, how to newsjack, marketing, news jacking, news jacking guide, news jacking tips, newsjacking, newsjacking guide, newsjacking tips, relavant marketing, relevant social media, Social Media Marketing, timely content

February 3, 2015 byEmily Everett

Email Marketing vs. Social Media Marketing: Weighing Your Business Priorities

If you’re here, you probably spend a good chunk of your time reading up on marketing and digital to stay current. Social media marketing cer

email marketing, Social Media Marketing

October 12, 2014 byEmily Everett

40+ Ways to Improve Your Digital Strategy in 2014, Part Three

The Online Marketing Institute's Annual List of Top Digital Strategists Share Their Best Advice for Driving ROI. Welcome to part-three

content marketing, content strategy, facebook, social media, social media analytics, Social Media Marketing

April 2, 2014 byJenny Hunt

40+ Ways to Improve Your Digital Strategy in 2014, Part One

The Online Marketing Institute's Annual List of Top Digital Marketing Strategists Share Their Insights for Improving Your Digital Strat

online marketing, online marketing ROI, Social Media Marketing, social media optimization

February 10, 2014 byJenny Hunt

5 Structural Flaws in Your Social Customer Service Watchtower

Understanding what causes customer disasters on social media can help you avoid them completely. Smart social customer care is about alignin

customer service, social media, Social Media Marketing

January 3, 2014 byJeannie Walters

Social media: It’s not easy, but it is simple.

In under a decade, social media has become a mainstream channel for consumers. 72% of adult internet users in the U.S. are now active on at

Social Media Marketing, social media optimization

December 13, 2013 byMarissa Pick

5 Ways Social Media Tools Can Make You More Effective

Assuming you have a smart social media strategy in place, it’s really important to spend time selecting the right social media tools for you

social media, Social Media Marketing, social media tools

December 8, 2013 byIan Cleary

4 Brands that Deliver Awesome Customer Service via Twitter, and What We Can Learn From Them

Since its inception, Twitter has become an outlet for immediate reactions, ranging from declarations about what you’re eating for lunch to s

Social Media Marketing, twitter

December 2, 2013 byAlexis Caffrey

How to Use LinkedIn Groups to Create Close Relationships with Your Target Audience

Report after report shows that LinkedIn is the top network for B2B social media marketing. While it is an effective channel for getting your

B2B marketing, linkedin, Social Media Marketing

November 27, 2013 byChris Muccio