OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Excuse Me, Your Data is Showing Digital Marketing

Excuse Me, Your Data is Showing



Excuse Me, Your Data is Showing Digital Marketing

You don’t want to be caught with your data exposed.

If your organization is still struggling with data management, you are at risk of drowning in it and missing out on critical customer insights. The goal this year for digital marketers should be to make all of that “big data” compact, through an… Read more…

mobile shopping

Marketing to Millennials: How to Reach and Convert Gen Y



mobile shopping

Full disclosure: I fall squarely into the millennial demographic, so I’m hardly an impartial judge on this subject. But I’ve also got a lot of experience with this generation, since I’ve worked hard to market to them, and also know what it’s like to be marketed to as one of them. There are a lot … Read more…

How Sweating the Small Stuff Will Lead You to Marketing Success

How Sweating the Small Stuff Will Lead You to Marketing Success



How Sweating the Small Stuff Will Lead You to Marketing Success

Parts of your digital marketing experience stink. I guarantee it. There are dead ends you know about on your web site. There are mobile mishaps you understand need to be fixed. And yet, here we are.

Now that we’re getting into 2015, we’re facing yet another year with BIG goals and mostly stepping… Read more…

mobile shopping

eCommerce in the Mobile Age: How Shoppers Want to Browse and Buy in 2015



mobile shopping

As mobile devices grow more and more ubiquitous every year, it makes sense that mobile would also be the way that many online shoppers expect to interact with your business. For the most part, businesses have jumped onboard with mobile-based sites or responsive design, which is great news for users … Read more…

Are Your Marketing Efforts Focused on Business Results? Bernie Borges

Are Your Marketing Efforts Focused on Business Results?



Are Your Marketing Efforts Focused on Business Results? Bernie Borges

Each year we are exposed to stories that sound something like “The Top 10 ______ You Need to Do in 20__.

This is not one of those stories.

Rather than provide a list of things you should consider doing with your business this year, I’m only going to suggest one thing. This one thing is in the context of … Read more…

Why Your Business Needs to Stop Some Social Media Right Now Phil Pallen

Why Your Business Needs to Stop Some Social Media Right Now



Why Your Business Needs to Stop Some Social Media Right Now Phil Pallen

Despite all the Mashable articles, Gary Vaynerchuks, and whatever other technological higher powers people follow these days, the majority of digital marketing tips out there are just noise.

I want to make 2015 badass for your business. Allow me to hold up a mirror.

I don’t even need to look at… Read more…

funny video content

How to Use Video Content in Your Marketing Strategy to Engage & Convert



funny video content

Super Bowl ads are always big news, whether you’re in the marketing industry or not. As a Patriots fan I’ll admit my eyes were glued to the screen for reasons other than professional marketing curiosity, but Super Bowl Sunday was a win for more than just my team. The advertising was, for the most part,… Read more…

3 Macro Trends Driving Massive Growth for Digital Coaches Video Coaching

3 Macro Trends Driving Massive Growth for Digital Coaches



3 Macro Trends Driving Massive Growth for Digital Coaches Video Coaching

Here are the Top 3 Macro Trends that are creating incredible opportunities for digital coaches around the world. Following that are my 4 proven tactics that top experts are using to accelerate their personal brands and launch powerful businesses.

Trend 1: Business Economics Work aka ProliferationRead more…

How to Get a .How Domain Name Google's New Top Level Domain Extension

What Google’s New .How Top Level Domain Means for Marketers



How to Get a .How Domain Name Google's New Top Level Domain Extension

Today, Google made available the purchase of .how domain names available to the general public. This is huge for digital marketers and coaches around the world.

Google’s aim with this new Generic Top Level Domain (gTLD) is to make it easier for businesses and individuals to share content &… Read more…

content marketing

How to Use Timely Content Marketing to Boost Your Brand



content marketing

As marketers, we ask a lot of our content. It needs to be evergreen and current at the same time, succinct but still in-depth, niche enough for specific demographics and broad enough for widespread shareability. Those are hard points to hit all the time – which is why many smart businesses rely on variety… Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco