When most people think of Pinterest, they think social media marketing, not content marketing. But the truth is Pinterest can be an extremely useful tool for enhancing your content and providing direction for your overall content marketing strategy.
With over 27 million unique visitors and 220 million… Read more…
Online advertising budget? Check.
Compelling, clickable ads? Check.
Seductive post-click marketing? Hmmm…what?
The click through from your online advertising to its destination is post-click marketing…and it may be your first moment of truth in digital marketing. People judge… Read more…
These days, marketing is all about digital. We are emailing, blogging, Tweeting and Facebooking our little marketeer hearts out. So direct mail (the kind that the postal delivery person puts in your mailbox, remember?) must be dead in the water. Right?
Wrong. According to the Direct Mail Association… Read more…
I’m sure you’ve been hearing this on an almost constant loop now for years now: mobile is big. It’s HUGE! Everyone is on mobile–are YOU on mobile? You need to be on mobile!
Maybe you’ve been dismissing these claims, thinking “My customers don’t look for me on mobile devices,” or … Read more…
When it comes to search engine optimization (SEO), it all comes down to the 800-pound gorilla: Google. Google is the main arbiter of value in the universe of Internet websites. Google changes how it weighs and assigns value on a regular basis, which means that what you were doing last year may hurt you … Read more…
You’re ready to use the power of social media, but building a targeted audience takes a long time.
Have you felt like that?
I call this Facebook Frustration. You know there’s value, but so far its been a slow road…not to mention Facebook algorithms are constantly changing and they are confusing… Read more…
Think the Google Display Network only makes sense for B2C campaigns? Think again.
In his popular OMI tutorial, How to Create a B2B Strategy for the Google Display Network, Joe Kerschbaum, PPC wizard and Senior Client Strategist at PPC Associates, demonstrates how B2B marketers can effectively… Read more…
Companies and brands are adopting social networks at unprecedented rates. According to a recent survey NetBase ran with our partner J.D. Power & Associates, 48% of online consumers are taking note – and fully expect companies to listen and thus improve their products and consumer experience… Read more…
Last week I discussed 4 signs it’s time to redesign your website. If you considered those and are now ready to tackle website design, read on.
To get the best possible return on investment from your web redesign, it’s important to keep the process thoughtful and goal-oriented. When you work … Read more…
We’ve known for a while now that mobile is a critical factor in all things marketing. This is particularly true for email marketing today. Between October 2010 and October 2012, mobile email opens increased by a whopping 300%
According to Litmus Labs, 42% of the email client market share is on a mobile… Read more…
