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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

How To Convert Affluent Consumers on Digital Media


A consumer who does not cut corners. One who can afford to (and does) splurge on your fancier items – the ones you had given up hope on. One who shops pricey, often, and comes with a great credit record. Yup, the stuff of marketers’ dreams – an affluent customer!

While being affluent can mean different… Read more…

The 7 Essential Digital Planning Ideas for Breakthrough Results in 2015

With budgeting and planning season upon us, the timing now feels right to go in-depth (a long form article…gasp!) on what will really make an impact on everyone’s digital planning efforts for 2015 – and more importantly, the leadership mindset needed to get you there. I’ve added a boatload … Read more…

The Do’s and Don’ts of Guest Blogging: Get the Leads You Want

Guest blogging is a tried and true way to reach new audiences, and, if you’re good, get them back to your site for some fresh leads. In my last post, I discussed the benefits of guest blogging, and how to get started by finding sites that are a good fit for your content. Now, onto the nitty-gritty: how … Read more…

How to Achieve Success Through Relationship Building

It’s been said that it’s not what you know, but who you know that matters in business. The problem is that you can know a lot of people but not have built relationships with them, and then the fact that you know these people really doesn’t matter at all. That’s why today I’ll be showing you how toRead more…

The 5 Types of eLearning Providers: Breaking Down Your Options


First Preview: The Initial Findings of the eLearning Vendor Landscape Report

These days, one of the most talked-about areas in company culture, talent acquisition, pure learning and professional development is eLearning. We see it in every sector: agencies are looking at the advantages of a level… Read more…

How to Build an Affiliate Website [infographic]

Depending on who you choose to follow or believe, affiliate websites are an easy way to make money online.

Affiliate marketing has been around for a long time but the stratospheric rise of e-commerce has seen it transform into a massive global industry worth billions in sales every year. As most of us … Read more…

How to Generate Leads Without Spending a Dime: The Case for Guest Blogging

Lead generation is a big worry for most businesses – if you’re not thinking about it, you probably should be. Keeping your customers returning once you have them is critical of course, but new faces are a requirement for growth and healthy cash flow. Actively seeking out new leads requires effort,… Read more…

5 Ways to Make Your Video Marketing Campaign Succeed

If you’ve even glimpsed at social media this summer, you’ve seen hundreds of ice buckets being poured on your friends’ heads.

It’s pretty much inescapable.

If you’ve read “Contagious: Why Things Catch On” by Jonah Berger, you’ll recognize that this brilliant philanthropic campaign… Read more…

The Social Video Starter Guide [infographic]

When Susan Boyle performed her rendition of “I Dreamed a Dream” on Britain’s Got Talent in 2010, she did more than “dream a dream.” She became an Internet sensation. Overnight, her Youtube clip’s views were boosted by 500% in less than 12 hours after the TV show aired. By the end of the year,… Read more…

How Do I Get Started on Social Media


So you want to get started but you feel like there’s so much you aren’t sure of.  How do you uncover the hidden treasure that is social media? Do some reading on the topic, starting here, and you’ll be on your way in no time. It’s not as hard as you may think.

1. GOALS. Establish your social media goals.Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media