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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Should You Be Reshaping Your Social Media Strategy?

brand marketing

There are so many do’s and don’ts in the social media marketing handbook these days, it’s hard to know how to get the most out of your channels. Lately, I’ve been thinking a lot about brands that treat their social platforms as extended sales funnels, with a closer eye on their ROI than their brand… Read more…

4 Steps to an Airtight Partnership With Your Content Firm

content agency

Content marketing is no small undertaking. You need multiple people to orchestrate content tactics for strategy, execution, publishing and distribution. And if you’re tackling this in-house, it requires more time, money and emotional bandwidth to get the right team in place.

So it’s understandable… Read more…

local search

How to Use Online Marketing to Drive Local Sales

local search

In the huge community that deals with digital marketing, there is no shortage of advice for business owners and marketers: a million and one ways to engage on social media, 25 things you must do right now to improve your site’s SEO, etc., etc. Heck, that’s what I do! But often when I read marketing tips… Read more…

acquisition of OMI

What the Acquisition Means for OMI (and popexpert)

acquisition of OMI


In a single word, More.

Just like the famous scene in the Matrix when the villain, Agent Smith, confronts our hero Neo and asks for “More, more, more!!” of his clones to come out and attack (but without the nefarious tone or intent).

More of Everything

The Online Marketing Institute will have… Read more…


Gaps and Trends: Where eLearning Fits Into the Social Media Landscape


All of us in the marketing world like to think of ourselves as experts, but the truth is that we all have gaps in our knowledge. Many of us (myself included) learned by doing when a job required it, or by watching a coworker when the task was handed down. Last year, I walked a coworker through the basics of social… Read more…

social media marketing

How To Reach New Social Audiences Through Networking

social media marketing

No business, whether small and local or huge and international, can skip social media these days. But take heart – engaging in social media does not necessarily mean that your business needs to get Pinterest/LinkedIn/Instagram/Snapchat/Tumblr, or whatever the kids are doing these days. As far… Read more…

3 Pioneering Lessons for Every Agency from JWT: Creative Agency Digital Convergence

digital strategy

Three things every agency can learn from the story of how the world’s most iconic creative brand agency is pioneering digitally once again.

Among marketers dragging their feet and ignoring their digital problem, one agency of global repute started along the path to accelerating the digital-creative… Read more…

An Open Letter: Why I Sold the Business

From Aaron Kahlow, CEO and Founder, Online Marketing Institute:

The age old story of swinging big vs. living easy.

By now, most of you have heard the news that OMI was acquired by popexpert. If not, I’ve added the press release to the bottom of this post.

As a result of this change, I’ve been asked a lot,… Read more…

Excuse Me, Your Data is Showing Digital Marketing

Excuse Me, Your Data is Showing

Excuse Me, Your Data is Showing Digital Marketing

You don’t want to be caught with your data exposed.

If your organization is still struggling with data management, you are at risk of drowning in it and missing out on critical customer insights. The goal this year for digital marketers should be to make all of that “big data” compact, through an… Read more…

mobile shopping

Marketing to Millennials: How to Reach and Convert Gen Y

mobile shopping

Full disclosure: I fall squarely into the millennial demographic, so I’m hardly an impartial judge on this subject. But I’ve also got a lot of experience with this generation, since I’ve worked hard to market to them, and also know what it’s like to be marketed to as one of them. There are a lot … Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media