Get instant access to hundreds of classes on social media and digital marketing.  Start Now »

OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

5 Ways to Make Your Video Marketing Campaign Succeed



If you’ve even glimpsed at social media this summer, you’ve seen hundreds of ice buckets being poured on your friends’ heads.

It’s pretty much inescapable.

If you’ve read “Contagious: Why Things Catch On” by Jonah Berger, you’ll recognize that this brilliant philanthropic campaign… Read more…

The Social Video Starter Guide [infographic]



When Susan Boyle performed her rendition of “I Dreamed a Dream” on Britain’s Got Talent in 2010, she did more than “dream a dream.” She became an Internet sensation. Overnight, her Youtube clip’s views were boosted by 500% in less than 12 hours after the TV show aired. By the end of the year,… Read more…

How Do I Get Started on Social Media



Links

So you want to get started but you feel like there’s so much you aren’t sure of.  How do you uncover the hidden treasure that is social media? Do some reading on the topic, starting here, and you’ll be on your way in no time. It’s not as hard as you may think.

1. GOALS. Establish your social media goals.Read more…

B2B Content Marketing Needs To Mature: Here’s How To Develop Yours



B2B marketers value content marketing – this tactic ranked third to in-person events and digital as the most popular line item in Forrester’s 2014 budget survey. On average, B2B marketers say they spend 12% of their budget on content marketing. (subscription required)

But popularity doesn’tRead more…

5 Steps for Creating an Effective Content Marketing Strategy for Your Small Business



How many times have you heard the saying, “Content is king?” More times than you can count, I’m sure. We all know we need to create “quality content” for our businesses, but it is easier said than done. With so much content flooding the Internet, it is becoming harder and harder to find quality… Read more…

How to Use Real-Time Marketing for Your Brand on Social Media



Major events like the World Cup, Super Bowl, Olympics and The Oscars offer brands the ability to participate in real-time events with a highly engaged fan base. Brands’ activities during the World Cup demonstrated that fans are more likely to support and engage a brand both during and after an event,… Read more…

The 4 P’s of a Successful Marketing Automation Program



I’m a big fan of marketing automation, don’t get me wrong. At Anvil, we champion the use of marketing automation, particularly to our B2B clients. Unfortunately, our own internal use of a marketing automation platform has shed light on major misconceptions regarding its potential power. At the… Read more…

Why You Should Use A/B Testing to Refine Your Online Marketing



For those of us who work in marketing, we know the value of a hunch. That gut-feeling. We use it a lot to brainstorm new campaigns, solve problems, and direct our social media posts. There’s merit to the gut-feeling technique, it’s true. But there’s a downside too – your hunch might not always … Read more…

The Social Media Etiquette Guide for Business [infographic]



Along with the invention of the cell phone came cell phone etiquette, with the invention of the plane came airplane etiquette, and now with the invention and unquestionable explosion of social media comes the need for social media etiquette. The need to spread this information applies not only to personal… Read more…

The Secret Formula for the Perfect Viral Share [infographic]



You’ve done your research. You have a clear business plan. You know who your targeted clients are and you’ve even been properly versed on your social media etiquette to know how you’re going to pitch a projected image on each website. All you need now is to go viral.

It’ll happen. Viral videos … Read more…

Subscribe to Our Newsletter!

Get Proven Tips for Social Media and Digital Success. Subscribe to Our FREE Weekly Newsletter Now.

Enter Your Email Below:

 

Follow OMI


Join in and start learning.

Thousands of digital marketing professionals attend OMI classes every day.

Get instant access to every class.
 

OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco