OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

8 Social Media Rules Businesses Should Learn from Fashion Brands

social media for fashion

The apparel industry in the US alone is worth $225 billion dollars. Fashion brands, more than ever, have to look for new ways to stand out from the crowd in a saturated market. Lying at the heart of what the industry is about, a creative philosophy can thrive on social media and help to drive traffic and ultimately… Read more…

How to Get the Most Out of Video Content on YouTube

youtube anniversary

A certain video platform just celebrated its 10th anniversary, which means we’ve been hearing even more about this runaway success than usual. The first video clip (elephants, if you must know) was uploaded in April 2005, and YouTube’s beta version launched in May. To commemorate the anniversary,… Read more…

Leverage the Right Data to Deliver a Truly Customized Mobile Experience

mobile data

For decades, consumers roaming grocery store aisles had to talk to store employees to find the products they needed; grocers simply didn’t have the means to communicate with shoppers in real time — until now.

With the rise of smartphones, mobile apps, and location-based technology, shoppers … Read more…

Wouldn’t You Like to Optimize Your Content Quickly for More Traffic and Engagement?

content marketing

Who wouldn’t like more website traffic and engagement? If you’re looking for tips that you can apply today for making your quality Web pages perform even better, you’ve come to the right place.

In my last post, I shared with you some foundational steps for making your content stand the test of quality… Read more…

7 Reasons You Should Not Use Social Media For Business

social audience

There are thousands of social media authors, experts, consultants, mavens and gurus.

Some of them are self-proclaimed, preaching on top of a soapbox about the wow and now of social media. Others have earned the right to preach and share their encouraging messages, but too often it’s only the “good… Read more…

Create Web Content Like a Pro with These Proven Steps to Drive Traffic and Keep People Engaged

content writing

So the time has come for you to create content for your website because you want to drive more traffic, but the thought of it gives you (and your team) the sweats – what will you even write about?

Never fear: with the right plan, you can ensure your website content is set up with search engine optimization… Read more…

How to Hit a Home Run With Your Content

B2B content marketing

It’s every content marketer’s worst nightmare…

You pour all your resources into creating a major piece of content, such as a white paper or webinar. You think the topic will resonate with your audience. The production quality is excellent. Your message is clear and concise.

But then you press,… Read more…

3 Easy Ways to Perform an SEO Site Audit

seo site audit

When was the last time, if ever, you had an audit performed on your site? Regular website audits are important to make sure that your site is running like a well-oiled machine. An SEO site audit helps identify problems your website may have, and provides suggestions on how to fix those problems. Think … Read more…

Ramp Up Sales With SEO: An Agency Guide


Over the last 7 years I’ve been directly involved with teaching digital agencies how to market, service and ramp up services with a SEO product. As I partner with these digital agencies, I’ve noticed that there’s a stop gap between the sales staff and an active, healthy SEO client lifecycle. In… Read more…

Learning to Love the Work in Networking


Networking. Love it or hate it, you’ve got to do it. The days of social media as a fad have long passed.

If you don’t have time to network, you don’t have time to market. And you’re out of business. Period. People can’t do business with invisible providers.

This isn’t to say you… Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media