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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Digital Marketing Strategy 101

Digital marketing is a vast and confusing field that encompasses a massive list of marketing opportunities, including social media, content marketing, advertising, search engine optimization, demand generation, retargeting, communities, viral video, mobile marketing, and online reputationRead more…

3 Tactics to Boost Conversions Using Facebook’s Website Custom Audiences

Facebook’s website custom audiences (WCAs) is a feature that lets you reach people who have previously visited your site and show them ads while they’re on Facebook. A form of remarketing, it lets you connect with potential customers again and show them relevant, tailored messages that will encourageRead more…

4 Reasons Your Social Media Strategy May Be Falling Short

There is no doubt about the fact that social media is a key part of the success strategy for any brand. Even a newbie knows that no business can expect long-term growth without taking into account proper social media outreach. Still, you won’t find every brand having a good time with the whole social Read more…

How To Use Predictive Intelligence to Target the Right Buyers and Close More Deals

With 60 to 90 percent of buyers making their purchase decisions before they hit an organization’s sales funnel, marketing and sales are turning to predictive intelligence to capture unknown prospects and target the right leads. As I have been working with enterprise companies on their lead generation… Read more…

How-To Create B2B Case Studies That Deliver Results

Today’s B2B buyers are social.

They no longer immediately call a sales rep when they want to learn about a product. Instead, they search Google or tap their social networks for proof that a product delivers results.

Case studies are a great way to demonstrate this social proof.

A hawkeye study revealed… Read more…

K.I.S.S. This Marketing Automation Strategy

Why is marketing automation a trend that businesses can’t afford to ignore? See the results for your own business. It starts with a marketing automation strategy that addresses the basics—audience, goals, and activities.

Marketing automation is “so hot right now.” According to VentureBeat,… Read more…

5 Ways to Increase Social Media ROI with Social Login

Social media has become the key medium for users to communicate with brands and businesses. If you aren’t already using social media as a driving force for your business’ growth strategy, you’re not only missing out on an essential tool but are also putting your profitability at risk by ignoring… Read more…

Ad Creative vs. Digital Analytics…Yes We Cannes!

A Cannes Lions perspective of what is unfolding this week and what is at the heart of the digital struggle for all brands and agencies.

As I attend the sessions here at the Cannes Lions festival, it strikes me that the debate of data analytic-driven process, platforms, and marketing strategy is still … Read more…

Do Agencies Have the Right Digital Talent? Cannes Says Yes, New Study Says Not Yet

A new study finds that many large advertising and creative agencies are missing the mark when it comes to digital talent.

With a glass of champagne in hand on the eve of the Cannes Lions International Festival of Creativity, the industry begins to celebrate its amazing creative talents along the Croisette.… Read more…

6 Facebook Page Statistics You Need to Know, Part 2

Last week, we shared with you the first part of our blog installment, 6 Facebook Page Statistics You Need to Know, based on our conversation with Emeric Ernoult, CEO of Agorapulse. See a full recap here and the continued list below.

Facebook metric #4: Storytellers

What is it?

The “Storytellers”,… Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media