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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

4 Great Tips for Putting Together a Social Strategy for Your Business



It shouldn’t come as a surprise that businesses that invest time, resources and, in some cases, money in social media want to see a measurable ROI. In theory, social selling seems like an easy concept to master. After all, you just need to promote your products or services on a social network and then… Read more…

How to Build a Modern Marketing Team



Q&A with Paul Roetzer, Author of The Marketing Performance Blueprint

The marketing talent gap is very real. As we found in our State of Digital Marketing Talent study, “only 8% of those surveyed believe their employees are strong in all areas of digital marketing.” As a result, there are tremendous… Read more…

Top 5 Findings of Digital Life and Learning Study: A Fall Preview



Study uncovers revealing correlation between great companies and their culture of learning with individual happiness and its impact on job satisfaction.

In the not too distant fall, the Online Marketing Institute will release its new Digital Life and Learning Study, an evolution from last year’s… Read more…

5 Effective Ways to Market Your Event Online



In the past, preparing for an event meant pulling together your best promotional materials and setting up shop. Although having a healthy stock of customized mugs, drinkware, pens, and giveaways is still a vital aspect of making your event a raging success and making a lasting impression, many companiesRead more…

5 Sure-Fire Ways to Impress Your CMO



5 ways to impress your CMO

One of the most elusive and challenging executive roles in larger corporations is that of the chief marketing officer (CMO). Typically responsible for all aspects of marketing, from initial product and sales pipeline development to customer retention, the CMO’s role is both broad and significant.… Read more…

How A/B Testing Strategies Can Help You Make Better Decisions



A Q&A with Chris Goward, Author of “You Should Test That!”

This week, we are sitting down with Chris Goward, the author of “You Should Test That!”, a book that teaches the processes, frameworks and techniques of scientific marketing to make better decisions and achieveRead more…

How to Optimize Campaigns While Respecting “Do Not Track” Policies



The Internet isn’t the uncharted frontier it once was. Brands are utilizing the wealth of data at their fingertips to target consumers with hyper-relevant ads, and it’s becoming increasingly difficult for individuals to avoid having their Internet activity tracked.

However, due to a surge Read more…

Digital Direct Response, Big Data & Mobile: The Trifecta of Digital Ad Success



Digital direct response is big news these days, no matter what business you’re in. Direct response is making huge gains in ad spending and marketing ROI, and with good reason. By leveraging big data, direct response advertisements for mobile can now be better designed to produce higher and higherRead more…

Mobile Marketing Fundamentals: How to Establish a Strong Relationship with Your Mobile Customers



The mobile device is arguably the most valuable real estate on the planet. Have you ever wondered how the most-loved apps win over loyal audiences, stay relevant and downloaded on our devices?

Join us for a free webinar, “How Mobile-First Thinking Builds and Maintains a Loyal Audience”, taking… Read more…

5 Tips for Managing Your Content Marketing Strategy



More and more businesses are employing content creation and marketing methodology for increasing their audience. But churning out high-quality, engaging content with unfailing regularity requires proper planning and scheduling. A content marketing strategy helps a business attract, convert,Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco