OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

What NPR Can Teach Businesses About Marketing, Media and Evolving with the Times



NPR brand marketing

It may feel a little counter-intuitive to take marketing advice from a non-profit, but hear me out. National Public Radio is an institution, as traditional as apple pie and ice cream. But they’re not aging out or falling by the wayside – an impressive feat when you consider that younger generations… Read more…

The #1 Reason Why Small Businesses Must Utilize Social Media



social strategy

Despite the overwhelming move toward social marketing and social businesses, there are still many small businesses that fail to understand the importance of social media, and even refuse to use it as part of their marketing strategy. Plenty of business owners continue to treat social media as if it… Read more…

4 Ways to Crush Digital Marketing Like Zipcar



Zipcar digital marketing

Unless you’re living under a rock, you’ve heard of Zipcar – the car-sharing service that allows members to book and borrow a car in their local area. It grew up from a small Boston startup into the poster child for the new ‘sharing economy,’ and mostly without inciting the negative backlash… Read more…

Creating Consistency in a Converged Society: The New Digital Marketing Focus



digital marketing

Digital marketing is constantly evolving – new social platforms emerge, algorithmic updates restructure how we think about SEO best practices, new buzzwords materialize that dictate trends. However, in 2015, consistency is the priority above all other things.

Content is Still King, But…… Read more…

Mobilize Your Content for a Growing Mobile Audience



mobile marketing

We all know that content is king, where search engines and social media platforms rule the digital landscape. Brands like Red Bull and GoPro have embraced the concept of being publishers, and sales have followed. While it is easy and comfortable to predict content creation, optimization and syndication… Read more…

5 Real-Life Reasons for Agency Decay



agency decay

A look at why we may lose deals, talent, and our very own soul after years of being in the agency world.

At a recent visit to the dentist, he started rattling off the reasons why I have some tooth decay. You know…what you eat, acidity levels, proper care, genetics – and that you’re old and so are your … Read more…

8 Social Media Rules Businesses Should Learn from Fashion Brands



social media for fashion

The apparel industry in the US alone is worth $225 billion dollars. Fashion brands, more than ever, have to look for new ways to stand out from the crowd in a saturated market. Lying at the heart of what the industry is about, a creative philosophy can thrive on social media and help to drive traffic and ultimately… Read more…

How to Get the Most Out of Video Content on YouTube



youtube anniversary

A certain video platform just celebrated its 10th anniversary, which means we’ve been hearing even more about this runaway success than usual. The first video clip (elephants, if you must know) was uploaded in April 2005, and YouTube’s beta version launched in May. To commemorate the anniversary,… Read more…

Leverage the Right Data to Deliver a Truly Customized Mobile Experience



mobile data

For decades, consumers roaming grocery store aisles had to talk to store employees to find the products they needed; grocers simply didn’t have the means to communicate with shoppers in real time — until now.

With the rise of smartphones, mobile apps, and location-based technology, shoppers … Read more…

Wouldn’t You Like to Optimize Your Content Quickly for More Traffic and Engagement?



content marketing

Who wouldn’t like more website traffic and engagement? If you’re looking for tips that you can apply today for making your quality Web pages perform even better, you’ve come to the right place.

In my last post, I shared with you some foundational steps for making your content stand the test of quality… Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco