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6 Reasons Why You’re Not Getting Conversions From Your Content

content marketing for conversions

Content marketing has been the flavor of the season for a handful of “seasons” now. And by the looks of it, we’re going to enjoy its company for a long time to come. A sure sign of its popularity is seeing every business, no matter how big or small, jump headfirst into the choppy waters […]

Starting a Startup: 5 Steps to Take You From Idea to Business

startup planning

The first few weeks of starting your first startup can be one of the most thrilling times of your life. Buzzing with eagerness and anticipation, you can’t wait to start imagining new and exciting ways to grow your startup into a booming business. However, before you can get on with the fun aspects of owning […]

Auto Pilot Your Email Marketing with Automated Workflows

email automated workflow

Email marketing is one of the most effective avenues out there to reach customers. As the organic reach of B2C social channels (looking at you, Facebook) decreases, and SEO becomes ever more dependent on content marketing, the importance of leveraging every inch of email increases. Smart businesses are integrating their email efforts more and more […]

The Rise of Social Commerce in 2015: The Year of Shopping Socially

social commerce

We’ve long heard that social media is not the best way to drive sales; in terms of ROI, social is just email marketing’s less successful cousin. But that doesn’t mean it isn’t growing in leaps and bounds, earning larger portions of referral traffic, new leads and total sales figures. Referrals alone from social media sites […]

How to Use the Summer Dip to Boost your Lead Generation

summer growth

If you’re like most B2B marketers, you’re probably thinking of dialing down your lead generation efforts for the summer. But here’s the undeniable truth: no matter the time of the year, your pipeline, big or small, is what fuels your business. So while you may find yourself scaling back, you can’t put all marketing on […]

Popexpert’s Live Coaching Platform: Interview with CEO Aaron Kahlow

popexpert CEO Aaron Kahlow

Earlier this week I sat down with OnlineMarketingInstitute.org’s founder and CEO Aaron Kahlow, to catch up on how things are progressing into 2015 for the popexpert and OMI partnership. This is especially interesting since popexpert has offered a more general market approach to training and education online. In this interview, Aaron gives us some exciting […]

The Quick and Dirty Guide to Starting Off Your Small Business on Social Media

social media for SMBs

Every day, more and more small businesses are embracing social media as a new and necessary part of both smart marketing and good branding. Of course, I’m glad to see this. But so often we see rather sad Facebook pages, inactive Twitter accounts, neglected social platforms. The road to weak marketing is paved with good […]

4 Great Ways to Personalize the Ecommerce Experience

personalize ecommerce

I love visiting the family-owned shoe store in the town where I grew up and getting some one-on-one guidance on sizing and styles. But I also love shopping online! Ecommerce personalization is about bringing the personal touch of a family-run shop into the modern online shopping experience. Personalized product recommendations are a proven way to […]

The 15 Most Influential Educators In Digital Marketing: 2015

digital marketing

The digital education landscape is ever-changing and ever-intricate. Teaching marketers, brands and businesses of all sizes how to get more ROI from digital is an exciting and innovative task. Because of that, we’ve seen lots of great marketing coaches, teachers and mentors helping people learn more about all the different niches in digital marketing. On […]

What NPR Can Teach Businesses About Marketing, Media and Evolving with the Times

NPR brand marketing

It may feel a little counter-intuitive to take marketing advice from a non-profit, but hear me out. National Public Radio is an institution, as traditional as apple pie and ice cream. But they’re not aging out or falling by the wayside – an impressive feat when you consider that younger generations hardly even tune in […]

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco