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Why Images and Photos Rule Social Media



Social media is a marketing monster. It provides the most powerful platform to share your message with the world. But, how do marketers break through all the “noise” on social? With so many companies sharing so much stuff, what tactics do the savviest marketers use for social media optimizationRead more…

Marketing Automation’s Digital Body Language Optimizes Lead Engagement



Modern marketing is all about using technology to more efficiently and effectively produce revenue.  Tapping into the “digital body language” of a lead interacting with a company’s content (websites, outbound emails, forms, etc.) provides a reservoir of opportunity for optimizing many… Read more…

Tips to Enhance Your Events via Social Media



This past February, I had the honor of participating in a panel at an industry event where the topic was how to host a successful event, and I was the panelist representing digital marketing. I focused on best practices in social media for promoting and hosting an event. Based on my experience and audience… Read more…

How to Build a Strong Brand Foundation



Branding is critical and has the power to determine the success of your business. Good branding can turn any business from blah to “brandtastic” in a matter of seconds. A brand is defined as an identifying mark, and as David Ogilvy said, “a brand is the intangible sum of a product’s attributes.”… Read more…

Three Steps to an ‘Unbound’ Content Marketing Strategy



Inbound or outbound marketing? It comes up in almost every campaign kick-off or strategy brainstorm. But it’s the wrong question at the wrong time. The lines between inbound and outbound marketing are increasingly blurred – it’s not an either/or decision. And to reach your audience… Read more…

Twitter and Your Business Reputation



So your company is just starting to get noticed on Twitter and other social media platforms! That’s awesome. It’s a great avenue to reach the toughest demographic of consumers. Maybe you haven’t noticed yet but it’s kind of hard to develop a real reputation on Twitter, especially if you aren’t… Read more…

Hold Your Agency Accountable: Develop a Client Marketing Performance Scorecard



“52% of marketers do not have a formal scorecard for rating agency performance on an annual basis” — CMO Council, More Gain, Less Strain Report 

The job of the marketer is to produce results that impact the bottom line.

With the technology available to track campaign performance in real time, CMOs… Read more…

The Aspiring CMO Series: Why This is an Extraordinary Time to Lead Marketing



This five-part informational series is designed for all those marketers around the world who are aspiring to lead a marketing function. The objective of this series is to share insights, experiences, and ideas for passionate marketers who want to grasp what it takes to be in charge of marketing, … Read more…

6 Tips on How to Integrate Your Social Media Strategy



If your small business is active or considering being active on social media, then start by ensuring you integrate your strategy. Embed social media into wider organizational strategies, business functions, and processes.

By integrating your social media strategy you can connect with your prospects… Read more…

5 Tips for Defining Key Performance Indicators



In this blog, I will reveal five lessons learned from the course, “Defining Key Performance Indicators (KPIs).” According to the instructor Bill Bruno, CEO of Stratigent, there are many metrics that are important to track, but only a few are KPIs. A metric is a KPI if it meets two criteria: it is tied… Read more…

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