In my last post, I explained the importance of website usability. In this post, I explain what it takes to make a website so easy to use that your audience will love—and return to again and again because the experience is simple, painless and quick. Let’s dive in and explore 4 steps for creating… Read more…
You’re an online retailer. Business is OK, maybe good, but it can be better. You’ve been exploring new marketing channels that can potentially boost your brand exposure and increase your revenues. If this is you, consider the viability of the often overlooked and under appreciated online marketing… Read more…
Ask any marketer and you hear the same thing: Pinterest matters. What’s less clear, however, is exactly how. While we’ve all heard that Pinterest drives traffic, reinforces a brand, builds consumer interest, and increases community, few companies know how to get it to do those things for them.… Read more…
This is the first posting in a series about what it takes to make a website so easy to use that your audience will return again and again because the experience is simple, painless and quick.
There are a number of definitions of website usability. Dr. Peter J. Meyers, president of userreflect.com, defines… Read more…
Social media can seem overwhelming. Let’s face it, if you are running a business, you are really busy running the business, right? Have you ever thought, “I just want someone else to do it for me!” You’re in luck. Just like other projects in your business you can train your staff to use social media… Read more…
Thought your Facebook reach was down? It was just a bug!
The social media marketing sphere has been filled with complaints from brands that their reach has diminished over the last 7 months. According to some, it was a plot from Facebook to force page owners to pay to reach their fans. These disgruntled… Read more…
Many businesses both large and small rely heavily on Google AdWords to drive qualified visitors to their websites and mobile sites. Some run these AdWords campaigns quite effectively, while others have their campaigns on a “set and forget” mode. If you fall into the latter category, your campaigns… Read more…
While social media marketing might get all the attention, email marketing is still one of the most effective ways to reach customers and nurture your audience. In fact, according to the B2B Email Marketing Benchmark Report, 74% of B2B marketers think email marketing is critical to their success.
Whether… Read more…
I always thought that I could stay in control of it. That things wouldn’t get out of hand. But who was I kidding? I was knee-deep in a $15-a-click habit and my costs per lead were through the roof. I got caught up with the wrong crowd of competitors, blindly setting maximum bids to get to the top of the page.… Read more…
Webinars are fast becoming one of the favorite ways for B2B marketers to reach new customers and build strong and enduring relationships with existing customers. According to the 2012 study by the Content Marketing Institute, 46% of B2B marketers are using webinars and 70% believe that webinars are… Read more…
