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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

How to Optimize Your Social Media Content



Last week, we shared with you the results of the Online Marketing Institute, Forrester Research, and Business Marketing Association Content Marketing Survey, indicating that B2B content marketing has a long way to go.

Today, we are diving deeper into the content marketing debate with an interview… Read more…

A Very Short Guide on How-To Get Your Content Seen on Facebook



Demystifying Facebook reach and the EdgeRank process.

Many fellow entrepreneurs, small local business owners, and marketers get a little befuddled by Facebook. This can be especially true for B2B folk, but not exclusively (as evidenced by my local yoga studio). Consequently, I thought it could … Read more…

Infographic: How to Launch a Successful Meme Campaign



Memes are a marketing marvel when you get a hit on your hands, as they can make a lasting impression on your target audience and a good impression on your bottom line.

Memes come in all shapes and sizes and there are many examples of how they can take on a life of their own and spawn an almost endless wave of remixes.… Read more…

How to Fix the Content Marketing Problem with Big Data, Marketing Automation and Good Analytics



83% of marketers are clueless on the value of content marketing, latest research reveals.

The new content marketing research released from Forrester in partnership with the Online Marketing Institute and the Business Marketing Association reminds us all how far we have to go to be really effective… Read more…

Survey Results Revealed: Are B2B Marketers As Mature As They Think?



When it comes to B2B Content Marketing, the bad news is a skills gap is emerging as most senior marketers are far behind in the effort to produce content that engages buyers. The good news is, we can only go up from here.

In a recent content marketing benchmark study, the Online Marketing Institute, teamed… Read more…

How to Optimize Your Website: A Checklist for Greater Conversions



Website performance is vital to a successful B2B marketing plan. But while you can test yours for usability and functionality, there’s no magic tool that guarantees your copy is doing its job of connecting, engaging, and driving conversions.

According to a Janrain and Harris Interactive study,… Read more…

3 Must-Knows for Every Entrepreneur to Succeed in Digital Marketing



Inevitably, every fellow entrepreneur or small business owner has the same problem when it comes to digital marketing – time.

Time to figure out what to do, time to do it, and time to find the right person or firm to help them do it. It reminds me of the adage: we never have a time issue, it’s a matterRead more…

Digital Marketing Strategy 101



Digital marketing is a vast and confusing field that encompasses a massive list of marketing opportunities, including social media, content marketing, advertising, search engine optimization, demand generation, retargeting, communities, viral video, mobile marketing, and online reputationRead more…

3 Tactics to Boost Conversions Using Facebook’s Website Custom Audiences



Facebook’s website custom audiences (WCAs) is a feature that lets you reach people who have previously visited your site and show them ads while they’re on Facebook. A form of remarketing, it lets you connect with potential customers again and show them relevant, tailored messages that will encourageRead more…

4 Reasons Your Social Media Strategy May Be Falling Short



There is no doubt about the fact that social media is a key part of the success strategy for any brand. Even a newbie knows that no business can expect long-term growth without taking into account proper social media outreach. Still, you won’t find every brand having a good time with the whole social Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco