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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Mapping Out Your Marketing Automation Strategy

marketing automation map

If you’re on a road trip, you started at point A with the goal of getting to Point B. If it’s a long road trip, you may make a few stops here and there, stay the night, and see some sights. Your stops break up the long drive and expose you to new (hopefully) educational experiences along the way. That is what… Read more…

Digital Marketing Team Training: How OMI Helps Your Organization Achieve Digital Excellence

The OMI Education & eLearning Program

The Online Marketing Institute is the world’s most respected global education company in digital and social media marketing. Launches nearly 10 years ago, OMI has helped more companies, from small agencies to global brands, accelerate their digital … Read more…

A Lesson in Viral Video Marketing: Cats, Celebrities, and Madden NFL 15

video marketing

I love cat videos as much as any other girl on Facebook, but that doesn’t necessarily mean that ads with cats are a surefire way to get me to buy cat food. The BuzzFeed video below, sponsored by Friskies and titled “Dear Kitten,” is a fun way to spend 3 minutes, for sure. But the 8 seconds that talk about… Read more…

Tips for Social Media & Email Marketing: Tailoring Content for Your Channels

email marketing

In my last post, I explored the value of social media marketing in comparison with email marketing. There are certainly positives and negatives to both methods of reaching your leads, but the truth is that your view of them probably has a lot to do with what you marketing priorities are. If you’re solely… Read more…

The NASCAR Parallel: 3 Ways that Wearable Technology Will Change Advertising

wearable advertising

What do NASCAR drivers, Little League ball players, and smart watch owners all have in common? They wear advertisements.

Maybe not in quite the same way – but as smart watches start to become popular, ads for smart watches will also start to become commonplace. Wearable ads may not just be targeted … Read more…

Twitter Cards for Business: A Guide to Getting Started

Twitter cards boost

If you’re a regular user, you’ve definitely seen Twitter Cards before. Twitter cards are essentially a way to push your content beyond the traditional 140 character limit. With a variety of choices in different optimized card types, you can add a much stronger visual image, resulting in higher… Read more…

7 Game Changing Marketing Trends to Engage Customers and Build Your Brand

Lays - Do Us A Flavor

Given the need for speed and agility, a critical priority for marketers is to reevaluate your current marketing strategies to determine if they are achieving two key objectives; competitively differentiating your brand and engaging customers across the multichannel mix.

Here are 7 game changing… Read more…

Email Marketing vs. Social Media Marketing: Weighing Your Business Priorities

email newsletter

If you’re here, you probably spend a good chunk of your time reading up on marketing and digital to stay current. Social media marketing certainly feels like the wave of the future; every day there are 10 more reasons to focus your time (and budget) on connecting socially to grow your business. It’s… Read more…

Social Starter: A Beginner’s Guide to Google+ Marketing


Putting it simply, Google+ is a marketer’s dream. Sure, there are a few ins and outs you will need to learn to use it well, but it will be well your time. So, let’s kick off and explore the ways it will help you and your business fly.

Build targeted email lists using Google Circles

Google Circles are powerful,… Read more…

Drive Inbound Efficiency with Social Direct Response

social media stats

The number one objective for inbound marketing efforts in the year ahead is to increase conversion rates, according to an August 2014 survey by Ascend2/Research Partners. The same survey also found that 90% of companies are now integrating social media and other marketing tactics for inbound marketing… Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media