On 08.30.12, In Social Media Marketing, by Megan Leap
Recently, OMI Founder Aaron Kahlow sat down with Todd Wilms, Senior Director of Social Media at SAP, to get a behind the scenes look at SAP’s global social media program. Check out this video interview below where Todd discusses:
- How to leverage social media on a global scale
- Why a passion for social
On 08.29.12, In Landing Page Optimization, by Megan Leap
I’m thrilled that one of my favorite experts on landing page optimization, Tim Ash, is joining us this September at the Digital Marketing Strategy Summit on Conversion/Analytics Day (Friday, September 21). Tim will conduct live landing page reviews for attendees—so sign up and submit your… Read more…
On 08.27.12, In Paid Search, by Anne Bunkers
When talking about PPC, it’s not uncommon to constantly reference Google, AdWords, Google Places, Google Analytics, etc. – you get the idea. After all, they’re the big players in the PPC industry and have continually been a successful source for client’s PPC efforts. As a result, search… Read more…
On 08.27.12, In Social Media Marketing, by Nessa Felleson
Photos going viral
Pictures are a hot topic in 2012. From Instagram to Memes, they resonate with users and quickly engage them while being easy to share. Both businesses and personal social media users have been spending more time incorporating images into their social media playbook to stay connected… Read more…
On 08.24.12, In Social Media Marketing, by Anne Bunkers
By now you have probably seen some promoted tweets or promoted trends on your Twitter feed. Advertising on Twitter is unique in that it can target multiple objectives; not just brand awareness but also promotions and gaining followers.
Promoted Accounts are a feature of the Who to Follow section on … Read more…
On 08.23.12, In Online Marketing, by Megan Leap
In advance of the upcoming Digital Marketing Strategy Summit, I asked a few of our speakers to share their favorite advice for accelerating digital and social media ROI in 2013. Here’s what they had to say:
1. Align your SEO efforts with cross functional marketing team strategies.
“In … Read more…
On 08.21.12, In Email Marketing, by Megan Leap
We’re just 27 days away from the start of the Digital Marketing Strategy Summit—the leading online event for accelerating social media and digital revenue. To give you a taste of the great education we have in store for you, I interviewed #OMISummit speaker Roberta Rosenberg.
I’ve … Read more…
Affiliate marketing is a traffic driving practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. That sounds simple enough.
From a business standpoint affiliate marketing is advantageous because it … Read more…
On 08.14.12, In Landing Page Optimization, by Brett Patterson
What is “The Funnel?”
A successful landing page funnel will have a simple, easy navigation path that drives visitors towards your objectives. Like an actual funnel, you want to lead your visitor through the landing pages to complete the ultimate goal.
What Does an Effective Funnel Look… Read more…
On 08.13.12, In Search Marketing, by Megan Leap
Over the past few years, I’ve had the pleasure of getting to know the team at Wordstream, a provider of search marketing tools. Not only are their search marketing solutions smart, but their marketing and product development team is equally as smart and awesome, as well. So I thought you’d… Read more…
