You can’t nurture what you don’t convert.
According to a survey by BtoB Magazine, 59% of B2B marketers say email is the most effective channel for generating revenue. However, more than 60% of B2B marketers report that their greatest marketing challenge for 2012 was generating more… Read more…
On 02.15.13, In Landing Page Optimization, by Megan Leap
An effective landing page optimization program can have a profound impact on your organization’s bottom line. In fact, according to data from landing page optimization vendor ion interactive, 73% of their customers that create and test landing pages achieve 100% lift in their conversion … Read more…
On 02.13.13, In Landing Page Optimization, by Megan Leap
As a marketer that’s passionate about optimization and testing, I always look forward to WhichTestWon’s Annual Testing Awards.
It’s a great opportunity for me to geek out on before and after A/B tests, and see how other marketers are achieving big wins in digital. In advance of … Read more…
In advance of tomorrow’s virtual Crash Course on brand advocate marketing, I interviewed course instructor, Rob Fuggetta, and asked him to share his best advice for activating and engaging brand advocates. Here’s what he had to say:
1. What is a brand advocate?
A Brand Advocate is a highly-satisfied… Read more…
While newer social networks such as Pinterest and Google Plus may be growing in popularity, marketing on Twitter is still an effective way for many organizations to reach their marketing objectives. In fact, 32% of all Internet users are on Twitter (source: MarketingLand), and 34% of marketers have… Read more…
On 01.11.13, In Online Marketing, by Megan Leap
The Online Marketing Institute is pleased to honor 40 digital strategists in marketing, selected as the leaders that have led the interactive marketing industry through innovation and education during the past year.
This ‘Top 40′ list is compromised of OMI educators, authors, digital… Read more…
On 01.08.13, In Online Marketing, by Megan Leap
The Online Marketing Institute’s Annual List of Top Digital Strategists Share Their Best Advice for Driving ROI in the New Year.
Welcome to part-three of the top digital educators series. This part is focused on digital marketing as a whole, including content creation, email, Facebook and … Read more…
On 01.07.13, In B2B Marketing, by Megan Leap
Our latest online event, The B2B Digital Marketing Strategy Summit, kicks off Wednesday, January 9 at 11am ET. I’m proud of the comprehensive program we put together, as all 18 virtual sessions cover the entire B2B digital ecosystem—from content, to social media, to search, and beyond. (I’m… Read more…
On 01.07.13, In B2B Marketing, by Megan Leap
The Online Marketing Institute’s Annual List of Top Digital Strategists Share Their Best Advice for Driving ROI in the New Year.
Welcome to part-two of the top digital strategists series. This part is focused on B2B marketing and how to use data to improve your digital strategy. If you missed… Read more…
On 01.03.13, In Social Media Marketing, by Megan Leap
The Online Marketing Institute’s Annual List of Top Digital Strategists Share Their Best Advice for Driving ROI in the New Year.
2013 presents exciting growth and opportunity in digital, as marketers continue to shift their offline budget to more quantifiable, online channels. According… Read more…
