OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Megan Leap


How well do you know digital marketing?

Do you & your team have the digital marketing expertise to succeed?

Many marketers don’t, and this lack of critical skills is inhibiting career and business growth.

In fact, OMI’s State of Digital Talent study that only 8% of advertising & marketing executives believe their… Read more…

50% of Content Marketing Efforts Are a Waste, and Why That’s Good for You

If you’re investing in content marketing, there’s roughly a 50% chance your efforts are a waste. And that’s a good thing.

That number might seem extreme, but I’m going to back it up with 4 facts:

1. 59% of advertising & Fortune 500 leaders do not believe their digital talentRead more…

3 Alarming (but Exciting) Content Marketing Statistics

content marketing statistic

Content marketing—including blogs, webinars, and white papers—is the heartbeat of successful digital marketing.

It can make a boring product exciting, a confusing message clear, a soulless website come alive, and perhaps most exciting of all, the catalyst to growing your company—and your… Read more…

3 Qualities of Super B2B Marketers: An Interview with Jasmine Sandler

jasmine sandler

Do you and your team have what it takes to be successful B2B marketers?

In today’s new world of B2B, it takes much more than a large sales force or dial list to be successful.

If you want to drive sales of epic proportions, you need to make sure you have the skills and experience necessary to make incredibly… Read more…

How to Build Your Digital Marketing Dream Career: Advice from Lisa Buyer

lisa buyer - digital marketing career interview

Back in August 2012, I finally had the chance to meet digital PR expert Lisa Buyer.

Lisa is the founder of The Buyer Group, an interactive agency, and a lead instructor here at OMI (check out her course on digital PR). Like me, she also hails from sunny South Florida, but we never met until we were 3,000 miles… Read more…

How B2B Marketers Can Use Primary Research to Build Authority

Primary Research Example: Our Very Own "State of Digital Talent" Report

With so many businesses leveraging content marketing these days, it can become challenging to make your brand’s voice rise above the chatter.

One way you can separate yourself is by releasing high-quality, original research. This strategy takes more time and effort than churning out blog posts,… Read more…

A Day in the Life of a Busy Social Media Marketer [infographic]

social media tools info graphic

The demands on social media marketers continue to grow and distractions are everywhere. For many of us, it’s challenging to efficiently manage the day-to-day tasks involved with the constantly-changing landscape.

With that, it’s important to streamline your social media initiatives… Read more…

Digital Marketing Talent Spotlight: Shelly Lucas of D&B Reminds Us to ‘Give It Our All’

Over the past few years, I’ve had the chance to get to know Shelly Lucas, Senior Marketing Manager at D&B/Hoover’s. We met through the Hoover’s Twitter account while I was hosting a weekly Twitter chat about marketing. Shelly (AKA @Hoovers @DnBUS) was the only business account… Read more…

Most Coveted Digital Marketing Skills for 2014 [Infographic]

digital marketing skills infographic

As part of our 2014 State of Digital Marketing Talent study (announced yesterday, see post here), we asked 747 advertising and Fortune 500 marketing executives which digital marketing skills they value the most, and which skills their talent actually possess.

This enabled us to identify the largest… Read more…

Digital Marketing Talent Study: Skills Are Inflated and Talent Is Slim

New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage.

I’m thrilled to announce the release of our new 27-page study, the State of Digital Marketing Talent: Part 1 (Overview).… Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media