Jamie Gutfreund on Being Global CMO of Wunderman

Editor's Note: Jamie Gutfreund is Global CMO at Wunderman, a vital and challenging role. This exclusive interview with Gutfreund was o

Brand and Consumer Insights, Marketing & Advertising Technology, Other

July 23, 2018 byOnline Marketing Institute

Why CMOs Are In the Line of Fire: Analytics, Automation, Accountability and AI

Editor's Note:  Josh R Jackson is a contributing editor at BestMarketingDegrees.org. To complement our upcoming webinar with former He

analytics, Marketing & Advertising Technology, Other

February 19, 2018 byJoshua Jackson

Why We Need to Change the Definition of Influencer Marketing

In the past few years, influencer marketing has exploded. With some surveys finding an average of $7.65 earned media value for every dolla

Brand and Consumer Insights, Marketing & Advertising Technology, Social Media Marketing

February 13, 2018 byVictoria Feder

We’re Bringing You An All New OMI: A Message From Our CEO

Editor's Note: Victoria Feder is the CEO of Online Marketing Institute. Today she joins us in a letter to faithful readers and newcome

announcement, CEO, site relaunch

February 6, 2018 byVictoria Feder

Chief Marketing Officer: The Most Challenging And Rewarding Role

Editor's Note: Josh R Jackson is a contributing editor at BestMarketingDegrees.org. To complement our upcoming webinar with former McD

chief marketing officer, CMO, webinar

January 16, 2018 byJosh Jackson

Boost Your Facebook Post Engagement Using These 10 Tricks

Editor's Note: Brenda Savoie is a content marketer and English Tutor who writes at BestWritingClues. Today she joins us to discuss 10

contests, facebook, promotions

January 5, 2018 byBrenda Savoie

4 Reasons Social Media is The Future of Customer Care [Infographic]

Editor's Note: Josh Wardini is a community manager for Websitebuilder, where a version of this article first appeared. He joins us tod

customer care, customer support, social networks

October 31, 2017 byJosh Wardini

Three Easy Steps to Write Better Emails

Editor’s note: Sundeep Kapur is an educator and technology consultant who has teamed up with OMI to bring our readers a free Email Marketin

communication, master class, messaging

July 21, 2017 bySundeep Kapur

How to Market to Affluent Buyers

Editor's Note: Reach Analytics, where this article first appeared, specializes in predictive marketing for online businesses. Today, th

affluent buyers, customer profiles, high-income, millennials, rich

March 28, 2017 byReach Analytics Staff