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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Category: Social Media Marketing

A Very Short Guide on How-To Get Your Content Seen on Facebook

Demystifying Facebook reach and the EdgeRank process.

Many fellow entrepreneurs, small local business owners, and marketers get a little befuddled by Facebook. This can be especially true for B2B folk, but not exclusively (as evidenced by my local yoga studio). Consequently, I thought it could … Read more…

3 Tactics to Boost Conversions Using Facebook’s Website Custom Audiences

Facebook’s website custom audiences (WCAs) is a feature that lets you reach people who have previously visited your site and show them ads while they’re on Facebook. A form of remarketing, it lets you connect with potential customers again and show them relevant, tailored messages that will encourageRead more…

6 Facebook Page Statistics You Need to Know, Part 2

Last week, we shared with you the first part of our blog installment, 6 Facebook Page Statistics You Need to Know, based on our conversation with Emeric Ernoult, CEO of Agorapulse. See a full recap here and the continued list below.

Facebook metric #4: Storytellers

What is it?

The “Storytellers”,… Read more…

The Facebook Mobile Advertising Opportunity: What Marketers Need to Know

In Q4 2013, Facebook’s mobile advertising business surpassed the$1 billion mark at $1.37 billion, making mobile account for 53 percent of Facebook’s total ad revenue that quarter.

Facebook boasts an impressive 556 million daily active mobile users and counting on its platform. The fact is consumers… Read more…

Unifying Your LinkedIn Marketing: Achieve Full-Cycle Content Synergy

LinkedIn Contacts brings together all of your contacts from your address books,emails, calendars, and LinkedIn network, and keeps them up to date, integrating with simple CRM capabilities, such as notes, reminders, and tags displayed on individual user profiles for your LinkedIn marketing efforts.… Read more…

Facebook Drop in Organic Reach: What This Means for Facebook Marketers

By now it should be no secret that Facebook’s organic reach is falling. As of February 2014, it is only around the 6 percent mark. And Facebook isn’t shying away from this news either. In fact, Zuckerberg and his team are encouraging us to move toward ad spend if we want to boost our content.

It can be … Read more…

Why Images and Photos Rule Social Media

Social media is a marketing monster. It provides the most powerful platform to share your message with the world. But, how do marketers break through all the “noise” on social? With so many companies sharing so much stuff, what tactics do the savviest marketers use for social media optimizationRead more…

40+ Ways to Improve Your Digital Strategy in 2014, Part One

The Online Marketing Institute’s Annual List of Top Digital Marketing Strategists Share Their Insights for Improving Your Digital Strategy in the New Year.

The Online Marketing Institute identified the top 40+ strategists in digital marketing and asked them for their best advice for 2014.  Read more…

5 Structural Flaws in Your Social Customer Service Watchtower

social customer service stats

Understanding what causes customer disasters on social media can help you avoid them completely. Smart social customer care is about aligning with the customer throughout their journeys, not just when crisis occurs.

However, there are several typical ways social customer service disappoints.… Read more…

4 Ways Social Media Helps You Land Awesome Links

links and sep factors

When you hear about marketing opportunities using social media you might not immediately think of link building. Traffic, clicks, conversions – all these things come to mind with social media marketing, but for the purposes of link building social media sites can work quite well into a strategy.… Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco