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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Category: Social Media Marketing

5 Ways to Make Your Video Marketing Campaign Succeed

If you’ve even glimpsed at social media this summer, you’ve seen hundreds of ice buckets being poured on your friends’ heads.

It’s pretty much inescapable.

If you’ve read “Contagious: Why Things Catch On” by Jonah Berger, you’ll recognize that this brilliant philanthropic campaign… Read more…

How to Build a Loyalty Program That Gets Real Results

improve results

Loyalty programs keep business leaders connected to repeat customers for weeks, months, and years. They are a staple of customer relationship management plans. If you’re looking for a loyalty program that your company can use to demonstrate appreciation and incentivize devoted customers,… Read more…

The Top 3 Things Your Facebook Fans Really Want from You

Businesses use social media for a variety of purposes, but the end-goal is generally pretty clear: it’s marketing. For the most part, you know what you want from your Facebook posts – conversions, sales, customer loyalty, more reach, etc. – all things with obvious benefits for your business.… Read more…

Infographic: How to Become a Pinterest Warrior

When it comes to social media marketing, it’s important to consider which networks will work best for your business. Depending on your target audience, you might have a better experience with a social site like Facebook than you would with Twitter. Since people tend to use each individual social … Read more…

5 Ways to Get the Most From Facebook

Even though the majority of businesses today are on Facebook, many small businesses don’t use the site very effectively. Perhaps they think it’s irrelevant, or they perceive it as a waste of time and money, or maybe they are simply intimidated by the prospect of a “social media strategy.” TheseRead more…

How to Optimize Your Social Media Content

Last week, we shared with you the results of the Online Marketing Institute, Forrester Research, and Business Marketing Association Content Marketing Survey, indicating that B2B content marketing has a long way to go.

Today, we are diving deeper into the content marketing debate with an interview… Read more…

A Very Short Guide on How-To Get Your Content Seen on Facebook

Demystifying Facebook reach and the EdgeRank process.

Many fellow entrepreneurs, small local business owners, and marketers get a little befuddled by Facebook. This can be especially true for B2B folk, but not exclusively (as evidenced by my local yoga studio). Consequently, I thought it could … Read more…

3 Tactics to Boost Conversions Using Facebook’s Website Custom Audiences

Facebook’s website custom audiences (WCAs) is a feature that lets you reach people who have previously visited your site and show them ads while they’re on Facebook. A form of remarketing, it lets you connect with potential customers again and show them relevant, tailored messages that will encourageRead more…

6 Facebook Page Statistics You Need to Know, Part 2

Last week, we shared with you the first part of our blog installment, 6 Facebook Page Statistics You Need to Know, based on our conversation with Emeric Ernoult, CEO of Agorapulse. See a full recap here and the continued list below.

Facebook metric #4: Storytellers

What is it?

The “Storytellers”,… Read more…

The Facebook Mobile Advertising Opportunity: What Marketers Need to Know

In Q4 2013, Facebook’s mobile advertising business surpassed the$1 billion mark at $1.37 billion, making mobile account for 53 percent of Facebook’s total ad revenue that quarter.

Facebook boasts an impressive 556 million daily active mobile users and counting on its platform. The fact is consumers… Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco