Ask any marketer and you hear the same thing: Pinterest matters. What’s less clear, however, is exactly how. While we’ve all heard that Pinterest drives traffic, reinforces a brand, builds consumer interest, and increases community, few companies know how to get it to do those things for them.… Read more…
Social media can seem overwhelming. Let’s face it, if you are running a business, you are really busy running the business, right? Have you ever thought, “I just want someone else to do it for me!” You’re in luck. Just like other projects in your business you can train your staff to use social media… Read more…
On 05.10.13, In Social Media Marketing, by Emeric Ernoult
Thought your Facebook reach was down? It was just a bug!
The social media marketing sphere has been filled with complaints from brands that their reach has diminished over the last 7 months. According to some, it was a plot from Facebook to force page owners to pay to reach their fans. These disgruntled… Read more…
On 03.28.13, In Social Media Marketing, by Jessica Young
Whether you have 1,000 Facebook Fans or 1,000,000 Facebook Fans, only a fraction of your posts reach your audience. Facebook uses an algorithm called EdgeRank to determine what shows up in News Feeds, and only the best posts with high engagement make the cut. According to Facebook, roughly 16% of your… Read more…
In the quickly advancing world of performance marketing, Facebook has now become an essential part of the overall marketing plan. In a recent panel, direct response experts met at Facebook headquarters to discuss best practices on how performance marketing on Facebook drives conversions and lowers… Read more…
I just got the notification that made my week: I got access to the Facebook Graph beta. I logged into Facebook and was greeted by the revamped search bar at the top of the page.
First Impressions
Of course, I took the tour. Facebook’s tour of Graph Search is pretty quick (it does take about 2 minutes!)… Read more…
On 02.15.13, In Social Media Marketing, by Nessa Felleson
We know social media is the “it” thing. We all need to be there. We understand that social media is about engaging in conversation with current or potential customers (versus traditional marketing which is talking at them), but for B2B companies it’s sometimes hard to define who is talking… Read more…
In advance of tomorrow’s virtual Crash Course on brand advocate marketing, I interviewed course instructor, Rob Fuggetta, and asked him to share his best advice for activating and engaging brand advocates. Here’s what he had to say:
1. What is a brand advocate?
A Brand Advocate is a highly-satisfied… Read more…
While newer social networks such as Pinterest and Google Plus may be growing in popularity, marketing on Twitter is still an effective way for many organizations to reach their marketing objectives. In fact, 32% of all Internet users are on Twitter (source: MarketingLand), and 34% of marketers have… Read more…
Earlier this month, Facebook revealed a new way to search. Facebook Graph Search is a product designed to allow users to leverage their network of friends to find photos, dates, businesses, restaurants, music, and much more, all based on the data generated from Facebook friends.
While Facebook … Read more…
