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Category: Social Media Marketing

Why Images and Photos Rule Social Media

Social media is a marketing monster. It provides the most powerful platform to share your message with the world. But, how do marketers break through all the “noise” on social? With so many companies sharing so much stuff, what tactics do the savviest marketers use for social media optimizationRead more…

40+ Ways to Improve Your Digital Strategy in 2014, Part One

The Online Marketing Institute’s Annual List of Top Digital Marketing Strategists Share Their Insights for Improving Your Digital Strategy in the New Year.

The Online Marketing Institute identified the top 40+ strategists in digital marketing and asked them for their best advice for 2014.  Read more…

5 Structural Flaws in Your Social Customer Service Watchtower

social customer service stats

Understanding what causes customer disasters on social media can help you avoid them completely. Smart social customer care is about aligning with the customer throughout their journeys, not just when crisis occurs.

However, there are several typical ways social customer service disappoints.… Read more…

4 Ways Social Media Helps You Land Awesome Links

links and sep factors

When you hear about marketing opportunities using social media you might not immediately think of link building. Traffic, clicks, conversions – all these things come to mind with social media marketing, but for the purposes of link building social media sites can work quite well into a strategy.… Read more…

Social media: It’s not easy, but it is simple.

social media

In under a decade, social media has become a mainstream channel for consumers.

72% of adult internet users in the U.S. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. (Source: MediaPost) 

As marketers, we must embrace the change and explore this new & exciting… Read more…

Social media: It’s not easy, but it is simple.

social media

In under a decade, social media has become a mainstream channel for consumers.

72% of adult internet users in the U.S. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. (Source: MediaPost) 

As marketers, we must embrace the change and explore this new & exciting… Read more…

5 Ways Social Media Tools Can Make You More Effective

social media tools save time

Assuming you have a smart social media strategy in place, it’s really important to spend time selecting the right social media tools for your business, in order to save time and improve your results.

Here are 5 ways social media tools that can make you more effective.

1. Schedule content at the right… Read more…

Pinterest Marketing: 5 Tips for Getting Started

pinterest business page

Last week I shared 8 reasons you should consider integrating Pinterest into your digital marketing mix. Now that you know why you should use it, here are 5 tips for getting started with marketing on Pinterest.

RELATED CLASS: How Pinterest Can Help Your Brand

1. Create a free Business Page at business.pinterest.com.… Read more…

4 Brands that Deliver Awesome Customer Service via Twitter, and What We Can Learn From Them

twitter customer service comcast

Since its inception, Twitter has become an outlet for immediate reactions, ranging from declarations about what you’re eating for lunch to sounding off that your wireless service is spotty yet again. Companies know that online complaints about their product can hurt their brand—and potentiallyRead more…

How to Use LinkedIn Groups to Create Close Relationships with Your Target Audience

Report after report shows that LinkedIn is the top network for B2B social media marketing.

While it is an effective channel for getting your content in front of your best prospects, the benefits go far beyond that. You’ll achieve much more meaningful results if you focus on developing relationshipsRead more…

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