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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Category: Social Media Marketing

Should You Be Reshaping Your Social Media Strategy?

brand marketing

There are so many do’s and don’ts in the social media marketing handbook these days, it’s hard to know how to get the most out of your channels. Lately, I’ve been thinking a lot about brands that treat their social platforms as extended sales funnels, with a closer eye on their ROI than their brand… Read more…

pinterest-vine-snapchat

Gaps and Trends: Where eLearning Fits Into the Social Media Landscape

pinterest-vine-snapchat

All of us in the marketing world like to think of ourselves as experts, but the truth is that we all have gaps in our knowledge. Many of us (myself included) learned by doing when a job required it, or by watching a coworker when the task was handed down. Last year, I walked a coworker through the basics of social… Read more…

Why Your Business Needs to Stop Some Social Media Right Now Phil Pallen

Why Your Business Needs to Stop Some Social Media Right Now

Why Your Business Needs to Stop Some Social Media Right Now Phil Pallen

Despite all the Mashable articles, Gary Vaynerchuks, and whatever other technological higher powers people follow these days, the majority of digital marketing tips out there are just noise.

I want to make 2015 badass for your business. Allow me to hold up a mirror.

I don’t even need to look at… Read more…

funny video content

How to Use Video Content in Your Marketing Strategy to Engage & Convert

funny video content

Super Bowl ads are always big news, whether you’re in the marketing industry or not. As a Patriots fan I’ll admit my eyes were glued to the screen for reasons other than professional marketing curiosity, but Super Bowl Sunday was a win for more than just my team. The advertising was, for the most part,… Read more…

How to Get Your Social Media Marketing Right (and Wrong): Newsjacking

So far in this blog series, we’ve covered how to perfect your voice for social media channels, and how to run contests that help you boost engagement and goodwill. The last topic is something that can go so right, and also so, so wrong: newsjacking.

What is newsjacking? It’s the process of taking advantage… Read more…

How to Get Your Social Media Marketing Right (and Wrong): Contests

social media marketing

Last week, I started off this social media marketing series with a discussion of voice – the heart and soul (and personality) of your social platform presence. But now it’s time to look at the nuts and bolts strategies that you can use to get the most out of your social media channels. One of the most … Read more…

How to Get Your Social Media Marketing Right (and Wrong): Voice Matters

social media

Using social media to market your brand is just good business – and all the good businesses are doing it. This means there are many great examples of social media done right, and lessons to be learned from the brands that are succeeding.

To see if your social media marketing efforts are hitting the mark,… Read more…

Tips for Social Media & Email Marketing: Tailoring Content for Your Channels

email marketing

In my last post, I explored the value of social media marketing in comparison with email marketing. There are certainly positives and negatives to both methods of reaching your leads, but the truth is that your view of them probably has a lot to do with what you marketing priorities are. If you’re solely… Read more…

Twitter Cards for Business: A Guide to Getting Started

Twitter cards boost

If you’re a regular user, you’ve definitely seen Twitter Cards before. Twitter cards are essentially a way to push your content beyond the traditional 140 character limit. With a variety of choices in different optimized card types, you can add a much stronger visual image, resulting in higher… Read more…

Email Marketing vs. Social Media Marketing: Weighing Your Business Priorities

email newsletter

If you’re here, you probably spend a good chunk of your time reading up on marketing and digital to stay current. Social media marketing certainly feels like the wave of the future; every day there are 10 more reasons to focus your time (and budget) on connecting socially to grow your business. It’s… Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco