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Category: Social Media Marketing

The Rise of Social Commerce in 2015: The Year of Shopping Socially

social commerce

We’ve long heard that social media is not the best way to drive sales; in terms of ROI, social is just email marketing’s less successful cousin. But that doesn’t mean it isn’t growing in leaps and bounds, earning larger portions of referral traffic, new leads and total sales figures. Referrals alone from social media sites […]

8 Social Media Rules Businesses Should Learn from Fashion Brands

social media for fashion

The apparel industry in the US alone is worth $225 billion dollars. Fashion brands, more than ever, have to look for new ways to stand out from the crowd in a saturated market. Lying at the heart of what the industry is about, a creative philosophy can thrive on social media and help to drive […]

7 Reasons You Should Not Use Social Media For Business

social audience

There are thousands of social media authors, experts, consultants, mavens and gurus. Some of them are self-proclaimed, preaching on top of a soapbox about the wow and now of social media. Others have earned the right to preach and share their encouraging messages, but too often it’s only the “good word” of Social Media. They’re […]

Squeeze More from Social with Social Media Management Tools

social media management

There was a time when you couldn’t schedule Facebook posts in advance, or coordinate tweets to go out at a certain time. The functionality on fledgling social media sites was minimal, and other app developers jumped in to fill that gap with social media management tools. I remember being pretty amazed with how easy and […]

Should You Be Reshaping Your Social Media Strategy?

brand marketing

There are so many do’s and don’ts in the social media marketing handbook these days, it’s hard to know how to get the most out of your channels. Lately, I’ve been thinking a lot about brands that treat their social platforms as extended sales funnels, with a closer eye on their ROI than their brand […]

Gaps and Trends: Where eLearning Fits Into the Social Media Landscape

All of us in the marketing world like to think of ourselves as experts, but the truth is that we all have gaps in our knowledge. Many of us (myself included) learned by doing when a job required it, or by watching a coworker when the task was handed down. Last year, I walked a […]

Why Your Business Needs to Stop Some Social Media Right Now

Despite all the Mashable articles, Gary Vaynerchuks, and whatever other technological higher powers people follow these days, the majority of digital marketing tips out there are just noise. I want to make 2015 badass for your business. Allow me to hold up a mirror. I don’t even need to look at your company’s social media […]

How to Use Video Content in Your Marketing Strategy to Engage & Convert

Super Bowl ads are always big news, whether you’re in the marketing industry or not. As a Patriots fan I’ll admit my eyes were glued to the screen for reasons other than professional marketing curiosity, but Super Bowl Sunday was a win for more than just my team. The advertising was, for the most part, […]

How to Get Your Social Media Marketing Right (and Wrong): Newsjacking

So far in this blog series, we’ve covered how to perfect your voice for social media channels, and how to run contests that help you boost engagement and goodwill. The last topic is something that can go so right, and also so, so wrong: newsjacking. What is newsjacking? It’s the process of taking advantage of […]

How to Get Your Social Media Marketing Right (and Wrong): Contests

social media marketing

Last week, I started off this social media marketing series with a discussion of voice – the heart and soul (and personality) of your social platform presence. But now it’s time to look at the nuts and bolts strategies that you can use to get the most out of your social media channels. One of […]

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media