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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Category: Social Media Marketing

Tips for Social Media & Email Marketing: Tailoring Content for Your Channels

email marketing

In my last post, I explored the value of social media marketing in comparison with email marketing. There are certainly positives and negatives to both methods of reaching your leads, but the truth is that your view of them probably has a lot to do with what you marketing priorities are. If you’re solely… Read more…

Twitter Cards for Business: A Guide to Getting Started

Twitter cards boost

If you’re a regular user, you’ve definitely seen Twitter Cards before. Twitter cards are essentially a way to push your content beyond the traditional 140 character limit. With a variety of choices in different optimized card types, you can add a much stronger visual image, resulting in higher… Read more…

Email Marketing vs. Social Media Marketing: Weighing Your Business Priorities

email newsletter

If you’re here, you probably spend a good chunk of your time reading up on marketing and digital to stay current. Social media marketing certainly feels like the wave of the future; every day there are 10 more reasons to focus your time (and budget) on connecting socially to grow your business. It’s… Read more…

Social Starter: A Beginner’s Guide to Google+ Marketing

google+

Putting it simply, Google+ is a marketer’s dream. Sure, there are a few ins and outs you will need to learn to use it well, but it will be well your time. So, let’s kick off and explore the ways it will help you and your business fly.

Build targeted email lists using Google Circles

Google Circles are powerful,… Read more…

Drive Inbound Efficiency with Social Direct Response

social media stats

The number one objective for inbound marketing efforts in the year ahead is to increase conversion rates, according to an August 2014 survey by Ascend2/Research Partners. The same survey also found that 90% of companies are now integrating social media and other marketing tactics for inbound marketing… Read more…

5 Ways to Make Your Video Marketing Campaign Succeed

If you’ve even glimpsed at social media this summer, you’ve seen hundreds of ice buckets being poured on your friends’ heads.

It’s pretty much inescapable.

If you’ve read “Contagious: Why Things Catch On” by Jonah Berger, you’ll recognize that this brilliant philanthropic campaign… Read more…

How to Build a Loyalty Program That Gets Real Results

improve results

Loyalty programs keep business leaders connected to repeat customers for weeks, months, and years. They are a staple of customer relationship management plans. If you’re looking for a loyalty program that your company can use to demonstrate appreciation and incentivize devoted customers,… Read more…

The Top 3 Things Your Facebook Fans Really Want from You

Businesses use social media for a variety of purposes, but the end-goal is generally pretty clear: it’s marketing. For the most part, you know what you want from your Facebook posts – conversions, sales, customer loyalty, more reach, etc. – all things with obvious benefits for your business.… Read more…

Infographic: How to Become a Pinterest Warrior

When it comes to social media marketing, it’s important to consider which networks will work best for your business. Depending on your target audience, you might have a better experience with a social site like Facebook than you would with Twitter. Since people tend to use each individual social … Read more…

5 Ways to Get the Most From Facebook

Even though the majority of businesses today are on Facebook, many small businesses don’t use the site very effectively. Perhaps they think it’s irrelevant, or they perceive it as a waste of time and money, or maybe they are simply intimidated by the prospect of a “social media strategy.” TheseRead more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco