Author: Mary Walton

8 Tips to Write Highly Effective Product Descriptions

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Editor's Note: Mary Walton works as a professional editor for College Assignment Help Australia and writes for Academized. Today, she joins us to discuss tips for optimizing product descriptions so they sell more products.

 

Writing good product descriptions isn't as hard as many believe it is. But while you don't have to be an expert, you should think about your audience and what they need. For instance, what are they looking for in a product, and what can you offer them that no one else can?

Remember, your product description is only part of the puzzle. There are photos, headlines, and other aspects that will also work to sell the product. However, that doesn't mean you can skimp on the description. Here are 8 tips that will help you write the perfect description, every time.

1. Understand your customers and develop buyer personas

You aren't selling to 'everyone'. Not everyone in the world is interested in your product. This means that you'll have to do some research into who your average customer is. Look at the people who have already bought from you. What do they like? What are their needs? What are their goals? If you look into what they're researching and buying online, you can get a lot of insight.

Next, you should create 'buyer personas'. It's likely that you have more than one demographic that shops with you. Create these personas in order to help you write descriptions that are laser targeted to the right people. For example, you can write a persona for a stay-at-home mom that's interested in houseware products that make life easier, or a camper who wants products that make life easier in the outdoors.

2. Talk to the buyer directly

Now isn't the time to be coy about what you're doing. Talk to the buyer directly, and tell them all about your product. This is why you need your buyer personas. With the right customer in mind, you can create a connection with them and become more than just another dry description.

Think about where you'd talk to this customer as well. Would you meet them in a soft play area with their kids? On a construction site? In the mall? Use this to determine the tone you'll take with them, and how you'll talk to them. Will you take a casual tone, or a more formal one? Picking the right one is important.

3. Turn features into benefits

You can simply list the features that your product has, but let's be honest, it's not all that interesting to your customers. They won't need every feature that your product has, and it's boring to read about them. If you just list the features, your visitors are likely to click away before they find what speaks to them.

Instead, turn those features into customer benefits. What is it about your product that helps your customer, or fulfills a want or need? For example, imagine you're selling a portable USB phone charger. It has 2 USB leads and a 2 hour charge time.

That's great, but rather than just report those features, turn them into benefits. You can say, "2 leads will let you charge two phones at once with this device, and quick charge will let you get back to using your phone right away."

4. Hire in the experts

If you're finding it difficult to write your own descriptions, you can hire in experts to create them for you. This offers you a lot of advantages as a business. You can free up time to work on other aspects of your business, and get descriptions that will convince customers to buy once everything is done.

The best way to get an expert to write for you is to look on custom writing services, such as Elite Assignment Help and Australian Help. You give them the job, and they'll give you a description quicker than you'd think. You can hire them as a one off project or on a long term basis, depending on your needs too.

5. Don't forget the SEO benefits

As with anything you write on your website, you should be thinking about how to optimize it for SEO. You want your products to rank highly on Google, especially withing the 'shopping' section. You should think about what will bring readers to your site, and what will convince them to stay and buy from you.

That means you'll need to pick your keywords carefully, and ensure you don't over stuff them into the text. Remember, the writing needs to still feel natural when you're using them. Additionally , ensure that your description accurately describes your product so customers know you're on the level.

6. Get to the point

Remember, you don't have long to get a reader's attention online. If they don't see what they want right away, they're going to move on. The best way to keep their attention is to put the most important point in the first sentence. For example, if you're selling sports clothing, your first sentence could be 'Stay comfortable and move freely with this specially designed sportswear line.'

7. Look at what your customers are saying

If you're using customer reviews on your site, look at what they're saying about your products. You can use what they're saying to inform and shape the way you write your own descriptions. For example, if you're selling a fitness app, customers may be saying things like 'I hate the music on other apps, but this one let me use my own playlists which I liked'. You can then list that benefit for customers in your description.

8. Format your descriptions well

Finally, you need to pay attention to how you format your descriptions. The way they're laid out will help keep the reader's attention, and convince them to buy from you. Use white space, bullet points, and good headlines to lay out your descriptions well.

These 8 points will help you create descriptions that will convince the reader that they should buy from you. Keep them in mind as you create your descriptions, and you'll find that your conversion rates shoot up. Make sure that your descriptions are doing your products justice!

Learn more with these related OMI classes:

 

Building a Digital Persona to Drive Strategy

Fundamentals of Digital Copywriting

Integrated Search: PR & SEO to Drive Results

Visit the Online Marketing Institute to browse over 400 classes in the digital and social media marketing space.

 


Mobile Content Strategy: 6 Ways to Engage Your Mobile Readers

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Editor's Note: Mary Walton works as a professional editor for Politics Assignment Help Australia and writes for Simple Grad. Today, she joins us to discuss strategies for optimizing mobile content for higher conversion rates. A version of this article first appeared on SplitMetrics.

Wondering how you can make your posts, descriptions and emails more engaging for mobile readers?

Whether you’re creating content for a blog, struggling to write a high-converting app description or optimizing text for App Store banners, there are several basic rules for building a successful mobile content strategy that will help you optimize each and every element on a user’s journey.

In this article, we will review 6 ways to refine your app descriptions and improve content for mobile devices.

Mobile has become the top way that many people to engage with content online. As smartphones become ever more ubiquitous, your content is making its way to a whole new market. Because of this, you have to look at copywriting in a whole new way. Here are 6 tips for writing mobile content that will engage mobile readers, and lead to higher conversion rates.

1. The key to a successful mobile content strategy isn’t to write less

It’s no secret that there’s less screen real estate when it comes to mobile. Some marketers take that to mean they have to write less content to keep a reader’s attention. But this kind of thinking is a trap. However limited they are by technology, mobile readers are not substantially different from desktop users: quality matters more than quantity. Remember, you can’t cut quality into truncated copy. In your mobile content strategy, focus on creating content that your readers will find useful.

2. Front load your mobile content

On desktop, you can show the reader several paragraphs before they have to scroll. But on mobile though, you have less space. This means you need to grab your audience's attention right away. As such, try front loading the most important information to the top of an app description, article, or post.

app description mobile content strategy splitmetrics

‘The important, attention grabbing copy needs to be in the first few sentences," says admissions officer Tim Leyman at Academized Paper Writing Service. "For example, if you were writing about cooking barbecue food, you may start out by saying ‘It’s summer and you’re looking for the perfect barbecue foods. We’ve rounded up all the recipes you should try this season.’ This tells the reader exactly what you’re going to do, and encourages them to scroll down."

3. Use plenty of images

On mobile, readers are much more interested in dynamic images. This doesn’t mean that text content doesn’t have a role to play, it just means that you need to find a way to complement app screenshots, icons or images in blog posts with your text content.

Sites like Buzzfeed have got this mobile content strategy down to an art. They use images to illustrate their points, and their text content simply elaborates on what they’re showing.

buzzfeed splitmetrics mobile content strategy

4. Short paragraphs work best on mobile

Readers tend to view paragraphs as a complete thought: the longer the paragraph, the longer the thought.

On mobile, this can look far too complicated and readers can get lost. The best way to deal with this is writing shorter paragraphs. Make it your goal to make a point in as few sentences as possible. Your content should still flow, but be ruthless about cutting unneeded words.

description mobile content strategy splitmetrics

5. Create short and snappy headlines

Again, because you don’t have a lot of screen real estate, your headlines should be short and snappy. Creating good headlines for mobile is a real art. You have to give readers information about what the app or article is about, but at the same time you need to keep it short so it’s not taking up too much room on the initial page or screenshots.

mobile content screenshots splitmetrics

6. Online tools can help with creating mobile content

There are plenty of online tools that can help you write good online content for mobile. Give some of these a try and see if they help you:

– Easy Word Count: This site gives you an accurate word count of your text, helpful when you’re trying to keep it short. It also highlights any mistakes you’ve made in text.

– Click To Tweet: This tool creates sharing buttons for your website. Simply include one with your post, and your reader can click it to share with all their followers.

– Paper Fellows: If you need some encouragement with your writing, turn to this writing community. It’s full of other writers who can help you out.

– Citation Generator: This tool gives you the right citation for any source you use. Make your writing informed and trustworthy using this.

– Marketing Essay Help: Need some help with your editing? There are lots of helpful editing guides on this site.

– Ideaflip: If you have more than one copywriter, this is the app for you. You can share ideas in real time, wherever you are.

– Do My Assignment: This is the tool for you if you need proofreading assistance. It’s definitely one of the best proofreading tools online right now.

– Calmly Writer: The internet is full of distractions, making it hard to write. This tool helps you avoid all those distractions and get on with the job.

– Cheap Essay: This writing service is an excellent grammar help. Talk to the experts here if you feel your grammar needs improving.

– Snip.ly: This tool is the perfect call to action. It adds buttons that readers can click on to read anything you want to link to.

– SplitMetrics: Use SplitMetrics if you want to A/B test app descriptions and develop a mobile content strategy that drives installs.

These tips will help you write for a rapidly growing and important market. Get it right, and you’ll see conversion go through the roof.

Learn more with these related OMI classes:

Foundational Principles for Website Conversions

Engaging with Mobile Marketing: Choosing the Right Mobile Content

 

Visit the Online Marketing Institute to browse over 400 classes in the digital and social media marketing space.

 


The 8 Best Tools To Help Improve Your Content Writing Skills

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Content writing is unlike any other business skill. In most areas you can go off once a year to get a refresher course. But if you’re a content writer, you know this is not the case, as content writing is constantly changing from day to day. If you want to stay ahead of the curve, then you have to find the right tools to help you stay there. Every single day you have to teach the old dog new tricks.

That is where these 8 awesome online tools come in. Every one of them will help you and your employees take their content writing to the next level and put your content on the map.

Ideator

 

 

Starting off this list with a bang we have the Ideator from the clever people at Content Forest. You can’t write good content without knowing what people want to read about. You also can’t run any sort of curation without knowing what is out there on the internet. Ideator lets you track what content is going viral and which on which social media networks it is most popular. You can search in specific niche interest areas to identify your audience and you can choose topics based on what is trending from minute to minute. Before you ever start blogging this is where you need to go to decide what to write about.

Daily Page

For some of you content writing is only a part of your job. It might not even be your favorite part of your job. Daily Page helps you to get into a writing routine, producing at least one page of content every single day. First thing in the morning it will prompt you with a topic, and you have the rest of the day to write that post. At the end of the day, you decide whether or not you want to share it. If you are just getting started in the content writing world and want to hone your skills, then Daily Page might be just the right tool for you.

 

Ideaflip

This is one of those tools that you never even knew existed, but once you try it, your won’t be able to live without it. Ideaflip is a brainstorming program that lives in the cloud. You and your employees can access it from anywhere in the world using any device. It eliminates the need for endless meetings to discuss every single idea and instead creates a risk-free environment for everyone to pitch their content and blend their ideas into the best final products imaginable. The bright simple design makes everything easy to understand, you can import your own content directly into the application and the “brain-map” design makes every connection between ideas crystal clear. You are going to kick yourself for not using it sooner.

Power Thesaurus

Everyone who has passed high school English knows what a Thesaurus is. When you are trying to brighten up your writing and eliminate repetition of your favorite phrases and words you open that little fat book and start looking. What makes Power Thesaurus different is that it is alive. While the old thesaurus was a fixed list of words and most of the websites that offer thesaurus services are much the same Power Thesaurus crowd sources its responses. Synonyms for words are listed in order of how many times they have been voted up by users. This lets you find out not just which words you can use in place of others, it also lets you find out which words are the most popular replacements for others. Power Thesaurus reflects the English language as it is now, not how it was decades ago when the first thesaurus was written.

Sniply

Sniply is a neat little tool that lets you link from your content back to your website in the form of an unobtrusive little pop-up call to action. As well as driving a lot of readers back to your site it also allows you to track where your site visitors are coming from and modify your marketing strategies accordingly. This tool turns every guest post that your bloggers produce into another stream of readers heading to your site.

Rated Writing


This service is all about generating copy for you to use where you see fit. Where they differ from other companies is that they have a ton of experience in writing search engine optimized material for websites. All of the content that they generate is custom written for you to your specifications with a lot of back and forth communication to make sure that it is exactly what you are looking for. Combined with Ideaflip this can completely change your whole business. With a guarantee of unique content you don’t have to worry about finding the exact same information anywhere else on the internet and have to deal with the ensuing headaches.

Keyword Tool

So you are writing content but nobody is ever seeing it. All those hours of work are going to waste and your business is no better off than it would have been if you had done nothing. That is why you need Keyword Tool. It gives you the data direct about which long-tailed keywords are going to drive readers to your content. You can use it for Search Engine Optimization while writing your content and you can use it when you are planning out the online advertising campaign that is going to make your brand into a household name. Huge bonus, it is 99% effective and free while every other Keyword Tool out there charges you.

 

Uber Suggest

Where Keyword Tool stops, Uber Suggest begins. It finds the keywords that Google Keyword Planner hasn’t even thought of yet. The strange little idiosyncratic phrases that the right group of people put into their searches that will drive them directly to the your content. It is incredibly easy to use, clearly explained and even offers the option of downloading a spreadsheet of your keywords as a CSV file to use later.

Putting it all together

The unpleasant truth is that content writing is never going to get any easier, there is more and more competition for views every single day and there are only so many eyes out there looking at screens. Your competitors will be using everything at their disposal to keep those eyes pointed their way. Using tools like these can help you ensure your content is what people see first and what they will want to share with others.

Mary Walton is a professional editor and online tutor, currently living in Santa Monica. She's starting educational blog Simple Grad to share her thoughts on education and writing. Follow Mary on Twitter and Linkedin!