Best of Social Media


Best of Social Media: Week of July 11, 2012


Twitter TipsWelcome back to our weekly roundup of the best social media posts of the past 7 days. This week, improve your Facebook cover image, amp up your Twitter efforts, get on Google+, and more.

16 Ways to Revitalize Your Twitter Efforts

Want to inject some creativity into Twitter? Charlene Kingston shares 16 ways to improve your Twitter efforts. Learn what you should change in your profile, how to create a Twitter landing page, how to promote your account, and more.

SEO & Social Media Go Together Like Peanut Butter & Jelly

SEO and social media are the perfect match—like peanut butter and jelly. Right here on the OMI blog, Nessa Felleson shares why marketers must now integrate their social media and SEO efforts, and how to get started.

Are You Missing the Point of Social Media?

Engagement, likes, and comments are nice. But is your social media marketing driving real, meaningful revenue? Krista Neher explains why effective social isn't about the the number of Facebook Fans you have, but about getting people to buy your product.

How to Improve Your Facebook Cover Image

Does your Facebook cover image include everything but the kitchen sink? You're not alone. Head over to MarketingSherpa, and discover why simplifying your Facebook cover image can better engage your audience and represent your brand.

Guy Kawasaki on Google+

Still not on Google+? Over on MarketingProfs, Guy Kawasaki makes the case for why you need to start using it. Now. Learn which features are worth testing, and why it's better than Facebook, Twitter, and LinkedIn.


Best of Social Media: Week of June 21, 2012


While Twitter is down, take a spin through my 5 favorite social media posts of the past week. Learn how to generate more leads on LinkedIn, drive Facebook engagement, use Pinterest for B2B, and more.

11 Deadly Don'ts of Social Media Marketing

Are you guilty of committing the 11 deadly sins of social media marketing? From running on-going contests to blocking negative feedback, these are the deadly mistakes that cause damage your brand and online reputation.

Why No One Engages With Your Brand on Facebook

Are your Facebook updates followed by crickets? Are the only people commenting on your posts members of the marketing team? Fear not! Over on MarketingLand, Courtney Seiter rounded up the top 14 reasons no one is interacting with your brand, with quick and easy tips for driving more Fan engagement.

7 Tips for B2B Pinterest Marketing

Think B2B marketers can't use Pinterest? Think again. On Social Media Examiner, Mitt Ray reveals 7 easy ways B2B marketers can use Pinterest to drive traffic and improve brand awareness.

Who Should Be in Charge of Social Media?

Should marketing, sales, or customer service be in charge of social media? According to HubSpot, all three functions should be a part of your social media program. Discover how they can work together to improve your marketing results and forge lasting customer relationships.

How B2B Marketers Can Target LinkedIn Updates

LinkedIn has expanded their advertising offering with targeted updates. Over on the Social Media B2B blog, Jeffrey L. Cohen explains how B2B marketers can use this new targeting option to their advantage.


Best of Social Media: Week of June 7, 2012


Welcome back to our Best of Social Media blog series. This week, take advantage of LinkedIn pages for lead generation, start measuring social media ROI, improve your Facebook marketing, and more.

Female Marketer With an Idea7 Clever Facebook Marketing Tips 

Need to amp up your Facebook marketing? Over at ClickZ, Sundeep Kapur shares how a new event planning company is successfully promoting an upcoming music and arts festival on Facebook. While their budget is limited, their results are anything but.

How to Generate Leads from LinkedIn Company Pages

LinkedIn is often considered the best social network for B2B lead generation. But where do you begin? Start with your company page, and Jeffrey L. Cohen's 5 smart tips for taking advantage of status updates, products and services listings, and more.

Why You Should Measure Social Media ROI

You're measuing the return on invesment (ROI) of your social media marketing efforts, right? If not, check out Social Media Examiner's 5 key reasons you must start measuring social media ROI today. It's easier and more important than you might think.

Expect Advice to Get More Out of Social Media Participation

Tweets, Likes, and comments are nice. But are you looking at the big picture—how your brand is perceived, and the types of relationships you're developing with your social media audience? Get more from your social media participation efforts with these 5 tips for social media participation success from Lee Odden.

How to Decide Which Social Media Platforms to Use

Think marketing on your favorite social networks is driving business? Think again. In this informative post on the MarketingSherpa blog (filled with nifty visuals, too!), learn why developing a big picture, integrated strategy is more effective than simply marketing on social networks, why blogging might be more effective than you realize, and more.