Content Marketing

What’s the Best Strategy When Making a Viral Video?


While some people might get lucky when it comes to getting a video to go viral, most of the time when it comes to videos made by brands, there is a highly tactical strategy in place before the video ever gets made. Did you know for example that the average viral video is anywhere between 15 seconds and five minutes. 15 seconds you might ask? Well think about Vine and its highly popular six second loops.

The golden rule of course for making any video with the aim of getting it to go viral is to focus on extracting an emotional response from the video’s target audience. Whether your aim is to make them laugh through slapstick comedy antics, make them cry with a heartfelt sob story or make them angry by purposely portraying a controversial topic in all its grandeur, the bottom line is connecting your audience with a story they will want to watch.

Have a look at the below infographic for a snapshot of top tips to assist you when planning a viral video, or for a more in-depth read around the strategies behind them, see this guide produced by One Productions.

one-productions-top-tips-to-make-viral-videos-igWant to learn more about any of the topics discussed in this article? Browse over 400 classes in the digital library at OMI. Ready to start learning? Sign up here.


How to Create a Successful Online Ad Campaign to Accomplish Brand Awareness


Man creating brand awareness campaign Concept

Man creating brand awareness campaign

While technology has significantly changed how companies market their products and services over the years, the guiding principles behind successful advertising campaigns have remained constant.

Before you launch an advertising campaign, whatever the media and channels, you first must know be able to answer these questions:

  • What is the marketing budget?
  • How long will the ad campaign run?
  • What are your marketing goals?
  • Who is your audience?
  • How will you measure your marketing goals?

It also helps to know what your competitors are doing. More on that later.

First things first

Let's not put the shopping cart before the horse, so to speak. That is, one of your first tasks is to determine the campaign's overall goal. If your goal is to sell products or services, you will be creating a much more aggressive campaign than if your goal is to increase brand awareness.

You can find a great deal of information on digital advertising campaigns designed to drive conversions. Somewhat less prevalent are articles focusing on the creation of online advertising campaigns simply designed to create brand awareness. We're talking apples and oranges or, in this case, conversions and clicks.

The ultimate goal of an online brand awareness campaign typically is to drive traffic to your site. Once the visitor clicks through to your site, you have the opportunity to educate and engage via relevant, valuable content. But we're getting a bit ahead of ourselves here.

Your ad campaign will be impacted by the factors listed above, which means you may have to tweak your original goals along the way. For example, if your original goal was simply to create top-of-mind awareness for your brand, you might want to inundate the web with banner ads. You would place ads based more on reach and frequency than on targeting a specific audience. However, if your online marketing budget is limited, you probably would have to rethink such a broad-based approach.

Consistency is key

You may not be able to blanket the web with your banner and search ads, but you can (and should) be consistent in your creative efforts. In doing so, you will build visual recognition with your online audience. Over time, elements such as your color scheme, logo and fonts will instantly resonate with viewers.

The banner ads below are good examples of consistency in advertising. It just so happens the ads are promoting BP, which has had to dig its brand out of the PR hole created by the oil spill back in 2010. And with the release of the "Deepwater Horizon" movie, the BP brand may take a bashing again.


A brand awareness campaign such as BP's hovers between the worlds of advertising and public relations. Because BP is already a known brand, the overarching goal may be brand awareness, with a campaign devoted specifically to altering the public's perception of the brand.

Note, too, the call to action (CTA) for each of the banner ads. It is not an "in-your-face" CTA like BUY NOW. Instead, the CTAs encourage the viewer to "Learn more" or "Read the Report." In the most simplified sense, brand awareness campaigns are soft sell vs. hard sell.

In fact, your brand awareness campaign could be the precursor to a straight sales campaign. This ties in perfectly with the consumer buying process:


Just keep in mind that it most likely will take longer to see results from a brand awareness campaign. Patience and persistence will pay off in the long run.

If you want to learn more about brand strategy and awareness, OMI recommends How To Be The Most Talked About Brand. 

How to get the most bang for your buck

The Google Ad Network is a popular choice for setting up a digital advertising campaign. According to Google AdSense, the most successful banner ad sizes are:

  • 336x280 large rectangle
  • 300x250 medium rectangle
  • 728x90 leaderboard
  • 300x600 half page
  • 320x100 large mobile banner

Whether you're resizing an image within each ad or the ads themselves, this can eat up a lot of valuable time. That's when a tool like the Image Resizer comes in handy. Simply upload your image, plug in the desired width and height in pixels, and you've got yourself a resized image.

The tool also comes in handy when prepping ads and images for social media. That's right, don't overlook advertising on social media sites. These can be particularly effective for brand awareness campaigns. Admittedly, it all can be a quite overwhelming. Here's a helpful guide to ad sizes on social media.

With search engine marketing (SEM) campaigns, be careful in your keyword bidding. If you're running more than one campaign at a time, you don't want to bid against yourself. With Google AdWords, you can use the AdWords Editor to avoid duplicate keywords.

As mentioned above, it's important to know what your competition is up to online. This is especially true when it comes to keyword bidding. Your competitor may be bidding on your brand name, and you can return the favor.

If you want to learn more about Social Media and Branding, OMI recommends Brand Advocacy Strategies for Social Media.

Getting them to 'click' with your content

So someone clicked on your ad and ended up on your website; now what? Your first inclination might be to take the visitor to your home page. For best results, however, create a dedicated landing page. Even better, create (and test) several landing pages to see which ones perform best. If you don't have the bandwidth or budget to design multiple landing pages, use an online service such as Unbounce, which provides landing page templates (no HTML coding needed).

The content on the landing page should follow search engine optimization (SEO) best practices. It also should be tailored to complement the banner ad. That way, when the visitor arrives at your page, there is no disconnect. It's a seamless experience. We often think of site design and functionality when we're discussing user experience (UX), but content also can dramatically affect the online experience.

Are we there yet?

How do you know if your brand campaign is a success? Many marketers are leery of brand awareness campaigns because they can be more difficult to measure. But that's the beauty of digital advertising; it's easy to track your campaigns online.

In addition to monitoring your Google and other paid search campaigns, you can use Google Adwords Keyword Planner and Google Trends to track the volume of searches for your brand name.

Be sure to conduct social listening, as social networking sites offer keen insights into how consumers react to your brand (or not). Several social listening platforms, such as Hootsuite, offer both free and paid plans.

Assuming you've integrated an email component into your online campaign (as you should), you also could conduct a survey to gauge brand awareness.

Want to learn more about any of the topics discussed in this article? Visit the Online Marketing Institute  to browse over 400 classes in the digital and social media marketing space. Ready to start learning? Sign up here.


Darcy Grabenstein is a freelance copywriter with more than 20 years experience in print and digital advertising. In the digital world, she has worked extensively with e-commerce and email campaigns. Connect with her on LinkedIn.


10 Practical Tools For Writing Outstanding Content


copywriter, gamer, freelancer, designer, man in headphones with beard at computer

copywriter, content creator, in headphones writing at computer


Writing cannot be taught overnight. It requires a lot of effort, knowledge, and dedicated time. Thankfully, the Internet today can provide almost everything we need, writing skills included. Online apps can provide certain guidelines, motivation, proofreading, editing, and many other useful tools to help you craft stellar content. By using them, a novice writer can become much more proficient in relatively short period of time.

However, with the endless number of these apps on the net, it can be cumbersome to find the ones that best suit your needs. So, I've created a list to help you wade through all of your choices, so you can get down to what’s most important - crafting amazing content.  


Any writing project regardless of the size and intent requires a certain amount of time dedicated to brainstorming, which helps us come up with ideas about the structure, content, and plot. Bubbl is a great tool to help speed up the brainstorming process. Specifically, the site helps to organize the ideas you have about your project and customize them by using different colors, font, and text size. Other advantage - it's absolutely free!

  1. A-Writer

A-writer is a writing company that offers a wide range of services for the customer from native English speakers with PhDs. Although the primary focus of the site is writing academic works, the experts are capable of providing writing assistance for about every kind of written work, including novels, short stories, and promotional texts. The blog of the site is also a rich source of materials related to improving writing skills.

  1. ProWritingAid

This tool is used by thousands of writers around the world. It allows editing your work in a quick and efficient way by improving  readability and eliminating errors. The motto of the developers at ProWritingAid is to “turn good writing into great writing,” which is exactly what occurs on the website. This editing and proofreading online environment is rich in functions and can be tried for free! Moreover, the site has a blog with a wide variety of how-to articles related to writing.

  1. yWriter5

This site is home to a great tool for a specific group of writers: novelists. According to the site, the tool was developed by Simon Haynes, a skilled computer programmer and writer, who has done a lot of terrific works in both areas (for example, see the science fiction comedy series he wrote). The tool needs to be downloaded and works for Windows PCs only at the moment. It does require an Internet connection and provides the writer with the opportunity to break the work down into parts and keep track of all scenes, including unfinished.

  1. Q10

This is another downloadable software piece that transforms the computer into a powerful work station without any distractions and all kinds of goodies. The user only has to download a small installation file (400kb) and set up it on the Windows PC to begin enjoying the benefits of the program. They include spell check, grammar check, a timer to remind to take a break, word count goal for the day, word choice, automatic save, and many others. Also, it opens the document where the writer left off, which is very convenient. Another advantage of Q10 is support of a number of languages besides English, including Brazilian Portuguese, Spanish, Italian, German, Dutch, and Italian.

  1. Write 2 Lite

If you like to write on the go, this app could be perfect for you. It is compatible with iOS devices and great for about any kind of writing, including note taking, writing texts & markdown editing. Write 3 Lite data can be synchronized across the Apple devices and provides a very user-friendly interface. The app can be a great companion for those who get their ideas visiting places and otherwise being on the go because it does not require to look for pen and paper to make sure the train of thought does not leave. According to the developer, the app also has an Emergency Model that can be accessed only through a special pin to help the user in dangerous situations.

  1. Zen Writer

Another great piece of downloadable software the goals of which include minimization of the distractions and focus the user on the process of writing. All the essential formatting, proofreading, and editing functions are built-in, and they make the process very enjoyable along with the therapeutical music in the background. The screen of the computer becomes a completely distraction-free environment and the app prevents the notifications from distracting you from your writing (these functions are customizable). It is available for $9.90 and compatible with the Windows PC and devices.

  1. ByWord

This is a good and simple tool that allows the users to write the piece on one device and easily share it with others, regardless of the type of the content. It is available for both PC and Mac and also enables to export the work to various file types, including pdf and HTML. The developer proposes using iCloud and Dropbox to store the data without the risk of losing it.

  1. Wordcounter

According to the site of the tool, it ranks the most frequently used words in the text and highlights them to help to make it better. It is completely free and allows achieving amazing tasks, such as removal of small words, count the words in the text, and spot overused words and phrases. Wordcounter can be especially useful for writer working on SEO texts because it tracks to the number of keywords in the content.

  1. TextFixer

Do you often write lIKE tHIS, forgetting to turn the caps lock off? A Sentence Capitalizer is a tool capable of repairing such mistakes in a couple of moments. Forget the last time you had capitalization errors in your texts with this great app that only requires the content to be inserted in its online environment.


These apps and tools are great for novice and expert writers alike. They carry both essential and advanced functions that significantly increase the speed of writing and make the process enjoyable. Enhance your writing skills in no time with the help of some of these apps. Give them a try and let us know what you think.

Want to learn more about any of the topics discussed in this article? Visit the Online Marketing Institute  to browse over 400 classes in the digital and social media marketing space. Ready to start learning? Sign up here here.


Scott Ragin is an experienced writer and content writing expert at Aussiessay. Scott loves guiding other people through their content marketing practice and shares his ideas as a blogger. Feel free to contact him at Facebook.


How to Maximize Your Blog and Work Smarter, Not Harder


How to Maximize Your Blog and Work Smarter, Not Harder

How to Maximize Your Blog and Work Smarter, Not Harder

Reduce, reuse, recycle. You’ve heard the mantra, only now it doesn’t just apply to saving the planet. This mantra can also be applied to marketing, specifically digital marketing. Rather than ramping up content creation, it’s time that digital marketing professionals work smarter, not harder.

Here are a few tips to help you maximize the content on your blog and work smarter.

Build Themes into Your Editorial Calendar

An editorial calendar is not merely a holding place for blog topics and content ideas. It’s the ideal place to put down in writing the overall trajectory of your content marketing strategy.

Start by building themes into your editorial calendar. The easiest way to do this is to pick a larger topic for each month and have all the blogs for that particular month address certain aspects of that topic.

For example, an editorial calendar for a corporate recruiting firm may cover resume writing in May, preparing for an interview in June, and negotiating benefits in July. In May, the four blog posts will cover the main things to include in a resume, common resume mistakes, tools for checking grammar in resumes, and unique takes on resumes. Each of those blog posts will roll up to the general topic of resumes for month.

Repurpose Blogs into Downloadable Guides

A successful content marketing strategy does not rely solely on creating blogs. Rather, it incorporates multiple types of content to appeal to a variety of potential clients.

Instead of starting from scratch for each ebook, case study, white paper, or how-to guide you create, look to your blog. You can take content from a blog, especially a popular or well-received blog, and repurpose it into a white paper that can be gated and downloaded from the website. Or if a particular blog discusses what works, use a particular client to demonstrate how those approaches work and create a new client case study.

Turn a Blog into a Visual

Many marketing departments are fully utilizing their awesome designers or design team. Take advantage of their wonderful skills by having them turn a blog or ideas from a few blogs into a visual, like an infographic, tip sheet, or chart. This is one of the easiest ways to repurpose content, mainly because it requires chopping down content to the very basics so that the visuals tell the bulk of the story.

A great opportunity to create a visual content piece is a how-to article. How-to blog posts are the easiest to convert into an infographic or a presentation because a visual can take the place of a 200-word description. For example, if the recruiting firm creates a blog on what to include in a resume, they can work with a designer to turn it into a downloadable visual that a job seeker can reference while drafting his or her own resume (without writing new content!).

Use Analytics to Pick Topics

When topics aren’t resonating with prospects, ditch them. Stop covering topics that prospects and clients don’t care about. Eliminating the topic duds is a great way to streamline your process and focus on what matters to your potential clients.

The only way to know the difference between a dud and a winner when it comes to your blog posts is by reviewing the analytics. If you have Google Analytics installed on your website or blog, take a look at the traffic and track the downloads of your content pieces. We always suggest looking at a couple of months of data to weed out seasonal traffic spurts.

If a particular blog post does well, add more topics to your editorial calendar that address different aspects or takes on that particular topic. Using the recruiting firm again, if they wrote a topic on how to dress for an interview and it got 2x as many views as a topic on how to clean up your social media when job hunting, they should add more topics that discuss dressing the part for an interview.

Not sure where to start with Google Analytics, you're not alone?  Take, Getting started with Google Analytics, to learn to identify your preforming channels, and how to optimize them. 

Promote Your Blog Posts

It’s very rare that a blog post goes viral after sharing it on one social media channel. Don’t produce 20 blog posts hoping to hit on a topic that will have a viral reach. Instead, focus on producing 5 – 10 quality blog posts and spend time promoting them.

First, share them on all your social media channels. If you have multiple blog posts to share, be sure to share each post multiple times (at different times and days of the week). This will enable you to reach a higher portion of your audience and put more eyeballs on your blog posts.

Next, pay to promote your posts. Sponsoring your posts on sites like LinkedIn, Twitter, Facebook, Instagram, and Pinterest enables you to reach users that aren’t part of your existing audience. Allocating a portion of your budget to promotion enables you to maximize the value of your blog posts. Even a small budget can have a dramatic impact in helping your post reach a brand new (targeted) audience.

Want to learn more about how to get the best visibility for your blog posts?  Take Getting Your Blog Content Shared On Social Media, for practical tips that work really well to get more of your blog content shared.

In an ideal world, you have the bandwidth to create a ton of blog posts, but in the real world, there just isn’t time. By following the tips here, you can maximize the blog posts you are able to create and increase the ROI of each one.

Want to learn more about any of the topics discussed in this article? Visit the Online Marketing Institute  to browse over 400 classes in the digital and social media marketing space. Ready to start learning? Sign up here here.

Jeremy Durant About the Author: Jeremy Durant is Business Principal at Bop Design, a B2B web design and digital marketing firm. Jeremy works closely with businesses in need of a website, marketing and branding strategy, helping them to develop their unique value proposition and ideal customer profile. Jeremy received his BA from Merrimack College and his MBA from California State University, San Marcos.


How to Create Incredible Content even if You Feel Uninspired


Content Marketing

Brainstorming your next content piece

A writer’s greatest battle is between him and a blank screen, or a sheet of paper, if you still prefer the old way. Battling against a looming deadline only comes second.

I’m willing to bet you’ve suffered from the hurdle of a writer’s block at least once in your life. Personally, I think I may have had a face off with this enemy every single time I am working on a writing assignment! It comes in so many forms, but the effect is still the same--a creative slowdown.

A writer’s block is an umbrella for all sorts of mental and creative blockages, which is why it is often considered as a huge, insurmountable hurdle. Most cases of writer’s block are commonly caused by the following: timing, distraction, and fear.

Among the three, it is fear that often leads to creative paralysis. You may have an idea, but you’re scared it might not be the right one or the right way to tackle it. Or you begin exploring a concept, and do actual writing, but at the middle of your work, you stop because you’re unsure of where you and your content is heading. After all, I’d like to believe that any kind of writing can grow a life of its own as it is being formed. In cases like that, the skill of restraint comes in handy to ensure that you can guide your writing into the expected output.

Given that writer’s block can spring from various reasons, let’s try to break it down to its different reasons, and identify solutions to each.

Maybe you’ve run out of ideas, or you’re in a creative rut. Whatever it is, you can’t get started because you don’t have anything to start with. Ironic as it may sound, you’re done even though you haven’t even started.

What you can do:

Simply write.

Although I have to disagree with the above mentioned problem, as I think that there can never be an absence of idea, people who experience it can overcome it by simply beginning to write.

Do free-writing exercises. You don’t have to write about something spectacular at that instant. Ideas are always there, and can be triggered by even a simple object. You could actually write about your realizations on your previous project, your breakfast, or even the yellow paperclip on your desk. It’s a matter of getting your fingers or hands moving, so your brain would follow suit.

Consult other writers.

A conversation can stir up your brain for ideas. You can exchange thoughts with your friends and colleagues to get your creative brain muscles working.

A great online resource you can check out is EduGeeksClub writing service. It’s a group of professional writing assistants that you can consult with regarding your writing process. Their competent writers and editors can help you get started with your idea through insightful comments and guided discussions. Moreover, EduGeeksClub offers proofreading, formatting, and editing services for instances you need to focus on just the actual writing, leaving you more time to focus on that task alone.

Problem: I have a lot of ideas in mind, but I can’t pin one down.

The thing about having too many ideas is the risk of an incoherent content. You will tend to put everything you want to say into your writing, but without sufficient and effective substantiation. You don’t want an output that’s all over the place, do you?

What you can do:

Organize your thoughts by mind mapping.

Mind maps are your thoughts laid down and dissected with the use of visual cues and codes. This process can help you untangle your jumbled thoughts, and put them into order. Identify your main and central concept, then work your way to a coherent outline as you branch out subtopics. This way, you also get to enrich your thoughts as you work with your visual outline. MindNode is an app you can use for easier mindmapping, especially if you work with a number of gadgets.

Plot an editorial calendar.

A mind teeming with ideas can be advantageous for writers like us. We don’t have to put everything in one go. It would be wise to have an idea bank, where we can select one, and work on that for a content. Keep in mind though that ideas can peter out, unless we note them down.

The best way to handle an idea bank is to have an editorial calendar. You can lay down your ideas and the appropriate story angles for each, and schedule a date for its output.

Once you’ve come up with an editorial content, you can turn to social media management apps like Buffer or Hootsuite to handle your varied content for Instagram, Twitter, Facebook, and Pinterest.

Problem: I find it difficult to express my thoughts in words.

I admit to having encountered the same in my writing experience. Sometimes, writers look for the word that would be a perfect fit to their ideas. The search for that word can take some time though. The next best thing you can do? Don’t say or write a word then.

What you can do:

Communicate via visuals.

When words fail you, you’ve got images to talk for you. After all, didn’t they say that a picture is worth a thousand words?

In addition, visuals add a layer to your content through the use of colors and shapes. Visual content is also more appealing than text alone, especially if you are targeting to publish your output in social media platforms.

Helpful apps for this aspect are ThingLink, which allows you to include interactive images and videos in your content, and, which provides you with a wide range of templates for your infographic needs.

Problem: I need my Muse to inspire me.

Sorry to burst your bubble, but that’s not a problem. That’s an excuse that keeps you from writing. You’re either without an idea to begin with, so see answers to the top most problem, or distracting yourself from distraction...and the number one form of distraction at this age are your social media apps.

So if you want to produce great content, disconnect from your Facebook, Twitter, Instagram, and Messenger.

Stay Focusd is a Chrome extension that prevents you from wasting time on online activities other than work. You identify the websites that you want to block after you used up your allotted time per day for browsing through them.

This way, you can still go visit your social networking sites, but you’re more mindful of the time you spend on them unless you want to temporarily lose access to those sites once you’ve used up your time.

Another great app you can use is the Pomodoro time. You have the option to set up the amount of time for work. Say, you settle for 25 minutes, which means you need to work for 25 minutes straight, without getting distracted. Once time is up, you can take a short break. Cutting your working hours into short segments keeps you focused on the task at hand, and makes sure you’re consistently productive throughout the day. Frequent breaks also prevent your mind from being overworked.

Screen Shot 2016-08-29 at 10.05.10 AM

Author's bio. Karen Dikson is a writer and blogger from New Jersey. She finds her inspiration in reading and travelling and she cannot imagine her life without writing. Connect with Karen on Twitter.


The 9 Best Tools To Help Improve Your Content Writing Skills


Content writing is unlike any other business skill. In most areas you can go off once a year to get a refresher course. But if you’re a content writer, you know this is not the case, as content writing is constantly changing from day to day. If you want to stay ahead of the curve, then you have to find the right tools to help you stay there. Every single day you have to teach the old dog new tricks.

That is where these 9 awesome online tools come in. Every one of them will help you and your employees take their content writing to the next level and put your content on the map.




Starting off this list with a bang we have the Ideator from the clever people at Content Forest. You can’t write good content without knowing what people want to read about. You also can’t run any sort of curation without knowing what is out there on the internet. Ideator lets you track what content is going viral and which on which social media networks it is most popular. You can search in specific niche interest areas to identify your audience and you can choose topics based on what is trending from minute to minute. Before you ever start blogging this is where you need to go to decide what to write about.

Daily Page

For some of you content writing is only a part of your job. It might not even be your favorite part of your job. Daily Page helps you to get into a writing routine, producing at least one page of content every single day. First thing in the morning it will prompt you with a topic, and you have the rest of the day to write that post. At the end of the day, you decide whether or not you want to share it. If you are just getting started in the content writing world and want to hone your skills, then Daily Page might be just the right tool for you.



Sometimes there just isn’t enough time in the day to get everything that you need done. On days like that you can turn to X-Essays writing services. They can turn out content at a high speed on any topic and they can do it for a lot less than you might think. Their content is all custom written and plagiarism free so it is safe to insert it in amongst your own content freely. The bottom line is this, to run a content based business successfully you need the raw material to keep up momentum. Boom Essays can give you that.


This is one of those tools that you never even knew existed, but once you try it, your won’t be able to live without it. Ideaflip is a brainstorming program that lives in the cloud. You and your employees can access it from anywhere in the world using any device. It eliminates the need for endless meetings to discuss every single idea and instead creates a risk-free environment for everyone to pitch their content and blend their ideas into the best final products imaginable. The bright simple design makes everything easy to understand, you can import your own content directly into the application and the “brain-map” design makes every connection between ideas crystal clear. You are going to kick yourself for not using it sooner.

Power Thesaurus

Everyone who has passed high school English knows what a Thesaurus is. When you are trying to brighten up your writing and eliminate repetition of your favorite phrases and words you open that little fat book and start looking. What makes Power Thesaurus different is that it is alive. While the old thesaurus was a fixed list of words and most of the websites that offer thesaurus services are much the same Power Thesaurus crowd sources its responses. Synonyms for words are listed in order of how many times they have been voted up by users. This lets you find out not just which words you can use in place of others, it also lets you find out which words are the most popular replacements for others. Power Thesaurus reflects the English language as it is now, not how it was decades ago when the first thesaurus was written.


Sniply is a neat little tool that lets you link from your content back to your website in the form of an unobtrusive little pop-up call to action. As well as driving a lot of readers back to your site it also allows you to track where your site visitors are coming from and modify your marketing strategies accordingly. This tool turns every guest post that your bloggers produce into another stream of readers heading to your site.

Rated Writing

This service is all about generating copy for you to use where you see fit. Where they differ from other companies is that they have a ton of experience in writing search engine optimized material for websites. All of the content that they generate is custom written for you to your specifications with a lot of back and forth communication to make sure that it is exactly what you are looking for. Combined with Ideaflip this can completely change your whole business. With a guarantee of unique content you don’t have to worry about finding the exact same information anywhere else on the internet and have to deal with the ensuing headaches.

Keyword Tool

So you are writing content but nobody is ever seeing it. All those hours of work are going to waste and your business is no better off than it would have been if you had done nothing. That is why you need Keyword Tool. It gives you the data direct about which long-tailed keywords are going to drive readers to your content. You can use it for Search Engine Optimization while writing your content and you can use it when you are planning out the online advertising campaign that is going to make your brand into a household name. Huge bonus, it is 99% effective and free while every other Keyword Tool out there charges you.


Uber Suggest

Where Keyword Tool stops, Uber Suggest begins. It finds the keywords that Google Keyword Planner hasn’t even thought of yet. The strange little idiosyncratic phrases that the right group of people put into their searches that will drive them directly to the your content. It is incredibly easy to use, clearly explained and even offers the option of downloading a spreadsheet of your keywords as a CSV file to use later.

Putting it all together

The unpleasant truth is that content writing is never going to get any easier, there is more and more competition for views every single day and there are only so many eyes out there looking at screens. Your competitors will be using everything at their disposal to keep those eyes pointed their way. Using tools like these can help you ensure your content is what people see first and what they will want to share with others.

Mary Walton is a professional editor and online tutor, currently living in Santa Monica. She's starting educational blog Simple Grad to share her thoughts on education and writing. Follow Mary on Twitter and Linkedin!


The 7 Best Content Editing And Proofreading Tools


content editing proofreading tools

Here are seven tools to aid content generation, editing and proofreading efforts of content creators.Writing good content is an art unto itself. It’s not good enough to throw together a blog and put it up online, you have to craft it so that it’s informative, engaging, and encourages your readers to come back for more. While doing this, it needs to stay on brand, and keep your readers interested in your product. That’s a lot to ask of one content creator. How do you make sure you’re doing your best every time you sit down to write? These seven tools will help you get the job done well.

  1. Spell Check Plus

Not sure where to start with proofreading? This tool is the best place to get started. Just paste your writing in, and it will underline and spelling or grammar errors you’ve made.Then, it will give you suggestions on how to correct them. It’s one of the simplest ways to get started with proofreading, and you’ll find it’ll help improve your grammar too.Screen Shot 2016-08-03 at 2.53.44 PM

  1. Boom Essay Service

Creating content all day every day would be the dream, but sadly real life doesn’t work like that. There are other tasks that need your attention, and sometimes you just can’t keep up with the demands of your site or campaign. This is where this writing service steps in. Send them the topics and products you need to cover, and they’ll send back polished content that you can publish straight away.Screen Shot 2016-08-03 at 2.55.24 PM

  1. Byword 2

If you’re an Apple fan, Byword 2 is the best text editor for you. It can be downloaded onto all of your devices, including your iPhone and iPad, and used while you’re on the go.Create content wherever you are! The best thing about it is that you can publish directly to several blogging platforms from it, including WordPress, Blogger, and Tumblr.

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  1. Wordy

If you need to outsource your text content creation, this is a really helpful service. Set up an affordable plan with them, and you can get content whenever you need it. Simply outline what you need, and you’ll be matched with an editor within a few minutes, and sent your completed order within half an hour. As services go, none are quite as fast.

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  1. WordRake

This tool is the next best thing to having a real live editor with you as you write. Download the tool into Microsoft Word, and when you’re writing, click the ‘rake’ button.

Then, watch as it goes through your text, underlining, crossing out, and suggesting edits to it. It’s the quickest way to edit your writing.

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  1. EssayRoo

Editing a proofreading can be time consuming. While you know it’s vital for creating good content, you just don’t have the time. The best way of solving the problem is by sending your drafts to this writing service.

They can go through them all for you and edit them, sending you back content that’s polished to a mirror shine.

  1. StackEdit

This tool is perfect for all of those who use Markdown to create professional looking content. Write in this app, and you can edit it with Markdown tools as you go.

It also offers a live preview function, as well as built in spell checking. Once you’re done, you can upload straight away to your blog or online drive, including Google Drive and Dropbox.

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Now you have these tools at your fingertips, get out there and start creating full professional, high quality content.


It won’t be long before you see more readers coming to check you out, and it’ll be easier than ever to convert them into paying customers.


This article was originally published on

About Mary Walton

Mary Walton is a professional editor and online tutor, currently living in Santa Monica. She's starting educational blog Simple Grad to share her thoughts on education and writing. Follow Mary on Twitter and Linkedin!


Content Curation Tools to Make Your Content Rock


Belgrade - May 07, 2014 Facebook, Twitter And Other Popular Soci

You might have heard that you should write your own posts so to get the attention of your audience and search engines. That it will increase your sales and keep your customers coming back to your website or blog. And yes, this is true. But it doesn’t mean that this strategy is the only one available, as publishing curated content can also help you to achieve the same goals and in a much more practical way.

You can actually write an entirely new article just by listing the best influencers’ ideas in your industry, for example. And your target audience will love it  –  nothing better than a perfectly organized list so that you can get to know what you want without having to go through tons of pages. But where can you find the best content related to your niche so to curate them wisely? This is where these 15 content curation tools below will help you out.

  1. Storify

Storify brings several cool features to your curated content. It will allow you to build a social newsroom so that multiple editors can add content from different locations through real-time collaboration. They also offer a great app with a drag-and-drop option, and you can search for photos and videos, not only texts.

  1. Feedly

If you miss Google Reader, you will love Feedly. You just need to type a couple of keywords to have access to news, blog posts, YouTube channels, and more, using their powerful RSS feed reader. You can also secure private content, organize everything into collections, tag stories and URLs (so you can read them later) and share your content on Facebook, Twitter, LinkedIn, Pinterest, or by email. And as if it wasn’t enough, Feedly can be integrated with Hootsuite, Buffer, Evernote, Pocket and Instapaper as well.

  1. Triberr

Tribber put together content shared by communities of bloggers and influencers. So if you are in need of fresh ideas, just search their categories, and find out which groups are more related to your industry or to your favourite topics – and you can also share your own content there.

  1. Trap.It

Proud of their over 100,000 sources, Trap.It offers a content library focused on social selling and employee advocacy. The first time that you use it, you will search for whatever you want and storage it to read later. But the best thing comes next: based on your choices, the tool will learn, look for related content, and leave it nicely organized in folders for you.

  1. Quora

Quora is a great option for those who want to hear opinions and insights about any topic. And if you think that is a bit tricky to find out the accuracy of some answers, just check the upvote/downvote ranking. You can also write your own questions there and wait for the best answers.

Digital Marketing Branding Strategy Online Media Concept

  1. Scoop.It

With just one click, the content that you create on can be shared on social media, added to your website or blog, or used on email newsletters - they have partnerships with MailChimp, Hootsuite, WordPress, Wix, and more, so to make it happen. Plus, you can create you own digital magazine there and let other users follow your curated content.

  1. SlideShare

SlideShare is the place for you to go if you are looking for presentations. And quality won’t be a concern as over 70 million professionals, experts included, share their content there. We are talking about over 18 million slides distributed into 40 categories at your disposal -  and you can also upload your own files there.

  1. Quuu

Looking for curated content that you can share it directly on social media? Then you should try Quuu. With this tool, you can select your favourite categories; receive hand-curated content straight to your Buffer account; manually edit it; and share it with you followers. The free version provides you with 2 posts per day while the paid one will deliver 10 posts per day.

  1. Pinterest

Pinterest is a great social network platform to curate content. You just have to search it by keywords or categories and save your pins in your boards – so when you happen to need them, you will have great ideas of content waiting for you.

  1. Trust my Paper

Trust My Paper is a curation tool (and not only for papers!) with which you can ask professional copywriters to curate and create content for you. They also provide proofreading, editing, plagiarism-check and rewriting help for those in need. Their website also has plenty of relevant information about content writing.

  1. Pressly

With Pressly, you can put all your content in one place, share it with your team or community, and even insert call-to-actions. You can also add RSS feeds and social media networks, or simply use their bookmarklet or apps.

  1. Learnist

Search Learnist's categories and create boards, so to get your curated content organized there. It is also possible to use keywords instead, but the best thing here is that their content is always fresh and collected from niche leaders in their industries.

  1. MyCurator for WordPress

WordPress also has its own curated content solution. With this plugin, you will receive content filtered by your chosen keywords, and it will pre-fills the post with an image, attribution link, and an excerpt, so you can customize it as you wish.

 14.  Content Gems

Content Gems allows you to monitor and search through their 200,000+ RSS feeds or your own sources. You will be able to add different kinds of filters, such as keywords or social signals. These two things together will create a stream of curated content for you, so then you can share it on social media, or add it to emails, newsletters, apps, websites, intranets, and more.

   15.  Curata

Thanks to its self-learning software, more often you use Curata, faster it will improve itself and give you better search results back. You will also be able to organize everything you find after just a few clicks, so then you can publish it anywhere anytime.


Wrapping it up

Content curation can be a life-saver. It will provide you with fresh ideas related to your industry, so you can quickly write posts just by organizing them and adding your personal touch. But with so much information been published daily on the internet, it is understandable that you will need a powerful tool to make this task easier, such as those mentioned above.
So test each one of them, and see which one is the best fit for your needs. Even though they have the same goal, they will deliver it on their own particular style. So take your time with them, and don’t forget to make the most of any free extra resources that you can put your hands on.


The Most Common Mistakes on B2B Websites


Shaking hands and business team in business a hall ** Note: Shallow depth of field

Marketing in the B2C (Business to Consumer) space is very different than marketing in the B2B (Business to Business) space. B2B marketing is unique for a lot of reasons. In the B2B market, the sales cycle tends to be longer, multiple decision makers are typically involved, the partnerships are often long-term, and the products or services carry a higher price tag than many B2C products and services.

Approaching B2B marketing the same way one would approach B2C marketing is a huge mistake. Organizations need a website and digital strategy geared towards their unique B2B customers. Read on to learn what common mistakes that marketers make when designing websites for a B2B firms.

Going for the Close Right Away

Traditional B2B industries covers a broad range of industries including, but not limited to: medical devices, recruiting services, manufacturing products and financial services. One of the few things most B2B industries have in common is a long sales cycle. These sales cycles tend to be 6 months or longer, often spanning to nearly a year.

A major mistake that marketers make in designing a B2B website is going for the close right away. Asking a prospect for their contact information before they’ve gotten the opportunity to learn more about the product and services a firm is a huge turn off. This is particularly true in our new age of information, where a person’s name and e-mail address are coveted. And generally, B2B companies aren’t offering low value widgets that a consumer can return if they decide they don’t like it. B2B products and services ten to have price points in the tens of thousand, and products and services that require a lot more thought and consideration before a commitment is made.


Instead of going for the close right away, a B2B website should tell a story, draw the prospect in, and educate him or her on why the firm’s products and services are of value to them. Calls-to-action should be clearly placed and encourage the website visitor to take the next step, such as Read Our Blog, Download Our White Paper, Learn More, etc. A well-designed B2B website nurtures a lead through the sales funnel, often over an extended period of time.

Lack of Helpful Information

A bare bones website works for a variety of B2C companies that offer a quick experience with a service or an inexpensive product. However, in the B2B space a bare bones website lacks credibility and the information a prospect needs to make a decision.

An all-too-common mistake we see with B2B websites is a lack of actionable or educational information about a company’s service or product offerings. Services and products in the B2B space have a tendency to be detailed, customized, and/or complicated. As such, prospects need as much information as possible to make a well-informed decision. Firms that are able to provide helpful information to prospects set themselves apart from their competition and establish themselves as a true resource and authority in their field.


We often see B2B firms who have a plethora of offline marketing materials but very few materials available online. Rather than keeping all these great, educational materials in only print format, we encourage B2B companies to digitize these materials by adding them as pages on the website, creating case studies online, writing blogs about how to use their products or services, or create other content marketing materials that can be housed on their website.

Content Isn’t Accessible

Accessibility. It has a lot of definitions, but for marketers and those of us in the B2B space, accessibility translates into whether or not out content is available and easy to comprehend for our intended audience. We live in the age of information where everything we want to know ia at our fingertips. To continue to compete in this landscape, it is important to have information that is easy to find and to understand. If you’re not saying it, someone else is, and that someone is likely taking your traffic.

Content For All Decision Makers

A pervasive issue on B2B websites is that content isn’t accessible for all of the decision makers. A firm’s main prospect may be an engineer, but the engineer may have to get the approval of a CTO or a CFO before moving forward with a deal. If all the content on the website is aimed at the engineer, the firm isn’t providing tools that make it easy for the engineer to convince the CTO or CFO that the products or services are necessary.


An alternative to creating content just for one client persona is to create content for each of the decision makers in the target organization. This sounds like a lot of extra work, but with the right planning, it’s quite simple to integrate into a website. For example, a CFO may be more interested in the financial costs and benefits of a particular service, whereas the engineer is likely interested in the technical aspects. Creating accessible content for the CFO, such as case studies or cost savings comparison sheets, and for the engineer, like spec sheets or technical guides, that are both hosted on the website worthwhile. While often overlooked, it’s an easy solution to effectively communicate with multiple decision makers.

Few Credibility Elements

In most industries, there are more than a few players. Competition can often be dense. However, most B2B firms have a unique value proposition that sets them apart from their competition. A firm may not be the cheapest or fastest, but there is a lot of value in being the most thorough or the best at something specific.

This issue is that they often don’t clearly communicate their value proposition clearly. Many B2B websites lack the credibility elements that build their case for the value they offer and why prospects should trust them. Long-term partnerships are founded on trust, respect, and added value. In the B2B space, this is true for almost all partnerships. As such, a B2B website and digital presence absolutely must engender trust and build confidence in a firm’s products or services.

Try This

There are so many ways to build credibility with a website. Instead of a firm saying they are better, faster, or more compliant, they should try showing they are better, faster, or more compliant. This can be done through client testimonials, industry awards, before and after demonstrations, a portfolio of work, and case studies. How the website performs (page speed, ease of navigation, imagery, etc.) should also uphold the value proposition and credibility assertion.

There is rhetoric out in the marketing world that there is no B2B or B2C, that it’s all the same type of marketing. However, it’s simply not true. Building and designing a B2B website according to the same principles used in B2C marketing is designing for failure. Having an understanding of what makes the B2B audience different enables a firm to create messaging, content, and a digital presence that accommodates, nurtures, and compels that audience.


Promote Your New Blog Post Like a Pro: An 8 Step Checklist for Small Business Owners


Who’s been here?

Someone – maybe a friend, coworker, or blogger – planted a tiny seed in your mind. That seed:

Wouldn't it be great to start a company blog?

The benefits to your business would be enormous. It would skyrocket traffic, leads, and sales. The idea was so appealing that the seed finally grew into action. You slaved away with what little free time you had. You navigated the complicated blog setup process and settled on a design.

Once everything was in place, you started creating content. It seemed simple enough. Content is king, right?

But there was a problem.

Once you hit publish, nothing happened. Your traffic never took off. Those leads never appeared. Sales haven't changed.

What’s worse, you’re not even sure how to promote your content or where to start.

Sound familiar?

I promise you’re not alone. Many business owners struggle with this same problem.

Today, I’ll share a step-by-step process you can use to promote new blog posts like a seasoned pro.

Why Hitting Publish Is Not Enough

In case you didn’t get the memo , publishing content in 2016 is no longer enough.

There are upwards of 2 million blog posts published every day. Most people are overwhelmed with the sheer volume of content presented to them daily.

Aside from writing long form content and using an arsenal of other tactics to stand out, you still need to promote your content. Otherwise, chances are good no one will see it.

In other words:

You need to promote your content like crazy. But not like a crazy person.

You want to avoid haphazard promotion and a lack of clear planning. Small business owners need to make the most of what little time we have.

Instead, I'll show you how to implement a strategic plan and turn it into a company-wide process to follow. This will help you achieve the success you’ve been hoping for since the beginning.

Let’s get started!

Step 1: Internal Linking

Here's the first step to take after you hit publish:

Link to your new content from other, more powerful pages on your website. Sales pages, product pages, or other blog posts… it doesn't matter.

Why? The reasons are twofold:

  1. Navigational – We’re creating more places website visitors can discover your content.
  2. SEO – Internal linking is a great way to get more traffic to a new post. It’s also a great way to give it a rankings boost. Strategic linking from older, established, and more trusted pages on your website to a new page helps funnel authority.

Just make sure you’re linking from relevant pages. Take a moment to find the places where it makes the most sense to link to your new blog post. Write them down, and add them after reading this article.

Step 2: Social Media Scheduling

Next, you’ll want to share your new blog post on social media channels.

The most productive way to do this is through social media scheduling. For this, consider tools like Buffer or Hootsuite.

How many times should you share a new blog post? Check out this handy visual for some guidelines:

Now, you might think: "This is useless. I have no followers or fans.”

That may be! But if you want to grow your social following, you have to start somewhere. That means sharing content.

You can’t expect other people to share and link to your content if you’re not willing to promote it yourself. Don’t expect others to do the heavy lifting for you. Be a voice for yourself, first. Allow your ambition and enthusiasm to be contagious, and others will follow suit.

Step 3: Find Relevant Social Sharing Sites & Niche Specific Social Networks

Consider options outside of the major social media platforms like Facebook, Twitter, Google Plus, Pinterest and Instagram.

Untapped traffic sources can include social sharing and bookmarking sites, like Reddit and Stumbleupon.

Not sure how to use either? No need to worry. There are tons of online marketing guides that address these platforms, like this one and this one.

Another great idea is a niche-specific social network. While there may not be a specific social network for every industry, these can prove to be a gold mine for your business.

Here's an example:

Pack Dog is a social network for dog owners. If you were in the pet business, joining Pack Dog would be a great move. You could share photos of your dog and links that interest you and other dog owners. Your new blog post about dogs would fit right in!

Perform a few Google searches to see if you can identify any relevant niche-specific social media channels or social sharing sites that could bring you more traffic. Once you've found sites that are a good match, create an account and become a member. This will allow you to share your content with hyper-targeted groups of people.

Just make sure to become an active participant in these communities. Avoid spamming by only sharing content that promotes your business. That is a quick way to lose goodwill (and possibly get banned).

When in doubt, follow the 80/20 rule: 20% promotional content and 80% non promotional.

Step 4: Share With Your Email Subscribers

If you’ve been building and grooming an email list, don’t forget about these super-important people!

Why? They’re your biggest fans!

Anyone who's opted in to receive email, news, and information from you should never be ignored.

Create an email campaign to let subscribers know about new content, and encourage them to check it out. Provide a strong call to action, inviting them to share it with friends or leave a comment.

This is a great way to generate early buzz and engagement on your post.

Step 5: Contact Weak Ties

Despite what you might think, everyone has what’s called “weak ties.” These are people who will happily promote your content.

Who are these people? Brian Dean refers to them as people in your professional network, or even acquaintances. But I think they can go beyond that. Maybe it’s your mom, your partner, close friends or family.

Don’t be afraid to approach them. Now’s not the time to be shy or proud. Ask for a social share.

Weak ties may also be old colleagues, people within your company or department, or even your employees. Chances are you’re both on the same team, or work within the same industry. Most people will want to promote their profession and see their place of business succeed. Many will be more than happy to lend a hand.

Most importantly, don’t view this as begging for help. This is a strategic marketing move to generate buzz.

Don't be afraid to get out there and hustle!

Step 6: Reach out to Previous Linkers

This is one of my top link-building secrets.

When you perform any kind of email outreach or link development campaign, you should keep track of your efforts. This means recording:

  • Whom you contacted
  • When you reached out
  • For what reason
  • Responses

Think of this as your little black book of recurring link prospects. When you’re working on something new, comb through your records for what I like to call “previous linkers.”

These are people who linked to you in the past, and with whom you’ve built up a rapport. Often, you can count on them again for a link or social share.

Be careful not to ruin these relationships by spamming.

Only reach out if you have something they may be interested in or something that's relevant. If so, reach out again.

You'll be surprised at just how effective of a tactic this is.

Step 7: Contact Brands or Influencers Mentioned in the Post

Next, review your content for any mentions of brands or influencers, even if you didn't mention anyone directly. Did you share an idea, tip, tactic, or strategy of theirs?

If you have, contact these people! Shoot them a quick email letting them know they were referenced in your article. Gently ask for, or suggest, a social share.

While you won’t get a response from everyone, this is a valuable tactic. It uses a share trigger called social currency.

People want to share content that proves their position or makes them look good. If you featured their work in a positive light, they'll want to share that with their audience.

Most brands or influencers will likely have a larger social following than you. This type of strategic promotion will send you traffic, increase social shares and engagement, and possibly open the doors to new potential customers.

Give credit where credit is due, and reap the rewards.

Step 8: Conduct an Email Outreach Campaign

By now, we’ve done a good deal of legwork to generate early buzz and acquire quick links.

This is crucial. We've created what's called social proof. We're now going to leverage this in the rest of our outreach efforts. If we can show other people are engaging with our content, it makes other prospects more likely to do the same.

Basically, we have people talking, and now we're going after the big fish.

This is where you begin an email outreach campaign. The type of campaign and tactics you'll employ will depend on the topic and type of content you created.

The ultimate goal is to find other people, blogs, and publications that are likely to share your content, and reach out to them to make them aware of it.

If you're unsure of where to start, I would read Moz's How to Start a Link Building Campaign. Another gem is Neil Patel's The Link Builder's Guide to Email Outreach (complete with email templates and all).

Now, get out there and get started!


Content promotion takes time and effort. But it’s critical to content marketing success.

Even the busiest of people can find the time to implement at least a few of these suggestions. At the very least, getting organized and following a strategic, step-by-step plan will increase your chances of success.

Again, the 8-step process goes like this:

  1. Add internal links
  2. Schedule social media posts
  3. Utilize social sharing sites and niche-specific social media networks
  4. Share with email subscribers
  5. Ask “weak ties” for help
  6. Reach out to previous linkers
  7. Contact brands or influencers referenced within content
  8. Conduct an email outreach campaign

Give this 8-step content promotion process a try, and leave a comment letting us know how it worked out for your business!

A link to said memo might be great here?

I didn't cut this line, because I was on the fence about it, but I think it's prime for cutting. It doesn't seem strongly implied elsewhere that the reader will immediately take to their new blog post after reading this article.