Content Marketing

10 Ways to Amplify Content Promotion Strategies

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Generating content is the first step in engaging your audience, but your job isnt quite done once the content is out there. In order to get the most out of your content, you need to understand how to market what you have. Employing content promotion strategies can help boost your reach. Here are 10 ways you can expose your content to more prospects.

1. Ask For Contributions from Top Influencers

By publishing content, you automatically leverage the attention of your existing audience, but tapping into a bigger influencers larger base can open up your content to a wider crowd. How do you do this? Simply cite and link to top influencers when applicable. When you mention these influencers, you have a good chance of getting them to share the content, thereby exposing it to their audience.

Related Class: Finding Influencers to Amplify Social Reach

2. Give Those Influencers Meaningful Incentives

If you hope for an influencer to share your content, you must be prepared to give something in return. Give influencers an incentive, whether its a promotion or a product review, or any other form of mutual exchange. In turn, they are much more likely to help build your audience by sharing content on their platform.

3. Engage Niche Communities

It would be great to achieve mass appeal across a wide range of audiences, but that’s not how you should focus your attention. Instead, focus on the smaller segments that your content appeals to most. You might have content that specifically appeals to online marketers or the tech community; if thats the case, seek out places where these people tend to gravitate, and stay active in those communities.

4. Using the Skyscraper Technique

One way to create content with a built-in audience is to use the skyscraper technique. The idea behind this method is to find the best content thats already published by your competitors and build on it. Any content can be improved on with better design and more in-depth material. This isn’t the same as plagiarism, or spinning: borrowing ideas and making them better isn’t stealing. It’s how all writers, artists, thinkers and innovators thrive.

5. Create Hero Content

Rather than focusing on quantity of content, work on bigger and better content. Concentrate on producing resources that can be marketed and promoted, and spend the effort getting it out to the community.

Related Class: Creating and Curating Content People Love

6. Use Native Advertising

content_promotion_strategies_2

Native advertising is paid content that fits into the standard structure of a site. Native advertising usually performs better than something like a banner ad, as long as it doesnt come off as pushy, or clash with the tone of your site.

7. Use Broken Links to Your Advantage

When you write powerful content, find other sites that have linked to similar articles, and identify those with broken links. You can use extensions to identify sites with broken links or broken redirects. Then, contact the staff to suggest your article as a replacement for the broken link or redirect. It may sound counter-intuitive, but it works. If they agree, that backlink will help your SEO for that particular page, thus improving the visibility in Google’s organic results for that article.

8. Buy Niche Property

If you are already a large Internet business, buying niche property is a viable option for you. While obviously an expensive prospect, acquiring an existing site that focuses on your market is a great way to quickly expand your platform and get your content out to the right audience.

9. Give Incentives to Sharers

Contests and access to exclusive content are both great ways to increase your audience’s engagement. If you provide them something in exchange for sharing your content, you can gain considerable growth directly from that incentive.

10. Use Snip.ly

Snip.ly is a tool for creating banners on the bottom of your content that links to other articles and resources on your site. This is a great way to keep site visitors around longer, which helps garner clicks and improve usability metrics.

Content promotion strategies can significantly boost your audience reach, which means more clicks, leads and sales. While I’ve touched on a number of these methods, don’t get overwhelmed: dedicating yourself to just one or a few can have a big impact.

Nick Rojas is a self-taught, serial entrepreneur who’s enjoyed success working with and consulting for startups. Using his journalism training, Nick writes for publications such as Entrepreneur, TechCrunch, and Yahoo. He concentrates on teaching small and medium-sized enterprises how best to manage their social media marketing and define their branding objectives.

Want to learn more about any of the subjects mentioned above? Here are some relevant classes: Finding Influencers to Amplify Social ReachContent Marketing Strategy for Social MediaCreating and Curating Content People Love

Visit the Online Marketing Institute to browse over 400 classes in the digital and social media marketing space. Ready to start learning? Sign up here here!

 


Content Strategy: To Outsource or Not to Outsource?

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Over 200 million people use ad blockers, and that number is continuing to rise. This means that traditional online advertising is less visible than ever. In fact, the day may come when old methods fall entirely out of use. On the other hand, content marketing costs 62% less than traditional advertising, generates three times as much traffic, and is still an excellent way to market your brand. But who is going to do all the work?

In some cases, you can execute a content strategy alone or internally. In other cases, outsourcing content writing will definitely serve you well. Take the time to learn when and how to pass content marketing tasks to someone else.

Relevant Class: Introduction to Content Marketing Strategy

First, Discover the Right Time to Outsource

Can you handle your content strategy execution alone? It is a lot of work, and the idea of delegating it to someone else is enticing. But consider carefully before making any decisions. Here are criteria to help assess what’s best for you:

Reasons you should consider outsourcing content writing:

  1. Your internal team is running short on time or simply does not have the necessary skills.
  2. You have the budget to hire a specialized content writer.
  3. You understand the difference between freelancers and agencies.
  4. The project you are working on does not require much personal interaction.
  5. You can find a content writer / marketer specializing in your niche.
  6. You are clear on the process a freelancer or agency will take to complete the required tasks.
  7. You have or will set measurable, attainable content marketing goals.
  8. Content will compliment your other marketing and advertising efforts.

Reasons you should wait to outsource:

  1. You are not clear on your content marketing goals.
  2. You do not have the budget to hire someone.
  3. Someone on your team can handle the workload.
  4. You do not know whether a freelancer or agency would be the best fit for your project.
  5. Your current project requires too much personal interaction to be worth your time.
  6. Content marketing will not work with your current marketing efforts (this is rare).
  7. You cannot find the right person, externally, for the job.
  8. Your team has plenty of time to complete the tasks, and can train for certain aspects.

Relevant Class: Creating and Curating Content People Love

Which of the above scenarios looks more like your current situation? If you have taken stock of the relevant factors and think it’s time to hire help, read on. If not, invest your energy preparing for the time when you will want to outsource: raise the funds, learn about agencies vs. freelancers, and have a plan for securing help when you need it.

Then, Learn How Outsourcing Content Strategy Works

You might think outsourcing your content creation is as easy as a quick google search, contact with a professional, and sending an outline of your parameters. After that, you may expect your content marketing to work miraculously on auto-pilot. Sadly, this is not the case. There is much more that goes into it. This is how to outsource for true success.

Step 1: Set Measurable, Attainable Goals

If you have not already set measurable, attainable goals for your content strategy, this should be done right away. The aim of a new strategy is critical for success. No matter who you choose to hire, there must be a way to know whether or not the plan is working. As you move forward with any content strategy, you should analyze to see what is working, what’s not working, and make adjustments accordingly. When it comes time to interview someone for the position, they should know your goals, so they can judge whether they are right for the job.

Step 2: Create a List of Blog Topics That Can be Written

As the manager of this project, in the beginning at least, it is your job to come up with potential topics to be written. Whether you are posting everything on your own blog or using the content as part of a backlinking strategy - like guest posting on authority blogs - the topics you choose should be relevant to your target audience, or provide SEO value.

Fortunately, there are helpful tools to make this process a breeze. Try these tools and services to come up with topic ideas quickly:

Step 3: Seek Out Specialized Talent

You can’t just hire any writer for your project. You need to have someone on board with experience in your niche. You don't want to hire someone specializing in law to work on an art blog. You don't want a naturopath writing on a blog designed to promote prescription medications. So although writing skills are important, they are secondary to specialized experience. If you're especially concerned about proper style, you can bring an editor to the project as well.

It’s difficult to say where your perfect freelancer or agency is hiding. Try looking on freelancer websites, check out the recommended agencies listed with your marketing platform, consider academic writing services, and/or post an ad on a job website. The more people you interview, the higher your chances of finding the right person for the job.

When it comes time to hire the right person, make sure that your current strategy, goals, topic ideas, and expectations are laid out up front. Choose a freelancer or agency that is experienced and confident in helping you execute your strategy, and check their work. You may want to add your own personal flair, or make changes to the final product until your new employee understands exactly how you want your articles.

Conclusion

Now you know when outsourcing content marketing is appropriate and how it works. If you’re ready, follow the steps above to start your journey towards content marketing success.

Janice Kersh is a freelance writer with vast experience in content marketing. In her spare time, she likes to cook, read sci-fi, and write in her blog - Janice Writing.

Want to learn more about any of the subjects mentioned above? Here are some relevant classes: Creating and Curating Content People LoveIntroduction to Content Marketing StrategyContent Marketing Implementation: Executing a Winning Content Program

Visit the Online Marketing Institute  to browse over 400 classes in the digital and social media marketing space. Ready to start learning? Sign up here here.

 


The Difference Between Inbound and Outbound Marketing

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Although the strict line that professional marketers have drawn between inbound and outbound marketing is disappearing over time, the difference between these strategies can almost be described as the difference between paid content marketing and display banner advertising. That description may be in the right ballpark, but it only lands us on first base.

There are a myriad of differences between inbound and outbound marketing (of which different conversion strategies are only a small part), differences which even celebrated thought leaders sometimes equate with the “old” and “new” dichotomy. This way of thinking rarely moves the ball forward for the rest of the marketing world.

When examined more closely, the relationship between inbound and outbound marketing is a bit more complicated, and that’s why we’ve dedicated this post to explaining the relationship between them in terms that marketers of all stripes are likely familiar with: Conversion Strategies, Target Audiences, and Offers. We recognize the ‘versus’ terminology that we employ to describe this relationship may seem to imply an opposition between them; it’s not meant to do that. It is more intended to set up a spectrum along which any marketer’s inbound or outbound tactics may fall, whether they are deployed for content strategy, an email marketing campaign, or the design of an advertisement—or perhaps most effectively, all three.

1. Conversion Strategy: Attraction versus Promotion

The motivational force behind attraction is a pull. The motivational force behind promotion is a push.

When marketers adopt inbound conversion strategies, such as content publication, they want to gently pull users and consumers in their direction, converting with an attractive offer. When they opt for outbound marketing strategies such as banner advertisements, they want to gently push users and consumers along a predefined path, converting with a promotional offer.

A standard inbound conversion strategy will more often reach for indirect methods of persuasion (like branded infographics or product placement) than a standard outbound conversion strategy, which will more often cut to the chase and make a direct offer. These outbound strategies might include “buy-one-get-one-free” promotions, discounts, and other types of financial incentives. The best marketers are often able to blend these two conversion strategies, perhaps opting first to gently push an outbound promotion to raise awareness of a free offer, and then placing additional, attractive information along the path toward accepting the original offer. This information can be designed to gently pull the user or consumer toward accepting an additional offer, and create enough loyalty to make them a paying customer. In fact, many successful software as a service (SaaS) companies, including LinkedInAncestry, and the popular buzzword search tool BuzzSumo, use this exact conversion funnel strategy to grow their customer bases.

2. Target Audience: Business-to-Business versus Business-to-Consumer

The art of targeted business messaging lies in the science of research. The art of targeted consumer messaging lies in the science of even more research.

Finding the right audience is one of the hardest parts of marketing. Die-hard proponents of inbound marketing strategies would probably tell us that’s why we should allow our ideal audience to find us, while die-hard advocates of outbound marketing strategy would probably tell us that’s why we construct ideal audience personas: to target those we suppose would be most interested in what we have to offer. The assumption underlying both suggestions is that business audiences will naturally gravitate toward subtle, inbound messaging since they are constantly looking to improve their business, whereas consumer audiences require a more robust, outbound message, since they are a more passive bunch.

But strategists who are dogmatic about either approach tend to miss the mark by overlooking the art and science of research—that is, listening rather than pushing new ads and pulling new leads. Some of the best marketing strategies are born from long stints of research and development, which culminate in the creation of the most relevant message reaching its most relevant audience. It’s often easier to research a business than it is to research a consumer. After all, there are fewer businesses on the planet than consumers, and consumers tend to change their preferences more frequently than businesses do. But taking the time to listen to an audience and shape our message around their proven needs and desires offers a much more lucrative payoff than leaving a trail of breadcrumbs or shouting into the void. As market research has shown, marketers for both business-to-business and business-to-consumer companies can make good use of Facebook analytics to discover and monitor new target markets.

Related Class: Facebook Advertising and Targeting

3. Offers: Education of User versus Sale to Consumer

An offer of educational information is perceived to be more valuable by users of services. A promotional sales offer is perceived to be more valuable by consumers of goods.

Value is more often determined in the eye of the consumer than in the eye of the supplier, at least in a free market. When it comes to goods and services online, the case is no different. But there is a difference in our marketing expectations for service providers and suppliers of goods. The expectation for marketers of services, particularly SaaS, is that they should adopt an inbound marketing strategy by publishing content like blogs and videos, whereas we expect marketers of goods to adopt an outbound marketing strategy by pushing online promotions such as discounts and free shipping.

The problem with these expectations is that they often force young SaaS companies and commercial online vendors to make uninteresting offers to users and consumers who want to see more than another marketing agency infographic or commercial website sign-up coupon. Some of the best and biggest companies have risen to the top because they balance educational information with promotional sales. The increasingly popular massive open online course (MOOC) providers like UdacityCoursera, and edX are excellent examples of what can happen when we hybridize user education with promotional sales, as their business is premised on offering a quality education for 1 percent, and sometimes 0% the cost of taking an equivalent college or university course. Imagine what could happen if more companies started flipping the script, and commercial websites like Amazon began offering courses in web sales, while marketing agencies began offering bundle deals on memberships with their company that included access to all their best content. Content entrepreneurs and educators at Online Marketing Institute are already doing this with the provision of corporate training courses and certifications, the former of which specifically prepare business teams to expand their inbound and outbound online marketing expertise, while the latter helps individuals gain expertise in online marketing on the whole

Such hybridity is the lifeblood of the marketing era we find ourselves in now, an era that demands innovation every day.

A version of this article first appeared on BestMarketingDegrees.org

Want to learn more about any of the subjects mentioned above? Here are some relevant classes: Top of the Funnel Tactics for Inbound Marketing, Facebook Advertising and TargetingContent Marketing Implementation: Executing a Winning Content Program

Visit the Online Marketing Institute  to browse over 400 classes in the digital and social media marketing space. Ready to start learning? Sign up here here.

 


How to Get More Traffic to Your Blog in the New Year

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For most of us, the new year is motivation to sort out our digital mess, clear the inbox and fix old bugs. I like starting a new year with the feeling of old stuff being sorted. This way I feel better prepared for new projects and challenges in the New Year.

As business owners and marketers, one of the things we tend to put off is sorting out our blogs. We’ve become accustomed to handling small inconveniences and bugs. Many of us can  barely find time to publish new content let alone find the time to research the  countless new plugins available or update old articles.

Well, I hate to break it on you, but getting all that technical staff in order is probably more important than publishing new content. Lack of security opens you up to the risk  of losing all your precious content. . Slow pages and broken links means lost readers and conversions. You need to start thinking about your blog performance now, so you can  start the new year with a better converting, more successful blog. So what to do to first?

Fear not, this checklist will take you through the complicated lists of plugins and tools, so  you can get right down to execution.

Step 1: Fix or remove broken links

One of the most widespread issues with a website of any age is broken links. Broken links present both SEO and usability issues. The more broken links your site has, the less trustworthy it looks both to a user and a web crawler. You may have no control over pages that go down over time (resulting in broken external links) but you are fully responsible for the links that you have on your pages, even older ones.

It's impossible to keep track of broken links and images, even if you have a smaller site. You need a reliable tool to handle this for you.

Netpeak Spider is an ideal solution for larger-scale websites. It's a desktop program, so you won't have compatibility issues with your browser. It’s also fast, and very flexible - you don't have to be an SEO expert to use it. Just run the tool regularly and fix new errors as they are found. Look for errors in red, those are the most important to eliminate.

netspeak

If you have a small blog, make sure to install the awesome Broken Link Checker WordPress plugin. It may slow your site down if you have too many pages, but it works great for blogs with under ~500 articles.

To avoid slow-downs and downtimes, you should disable automatic crawling to make sure it will run a new report on demand.

The plugin saves a ton of time by letting you remove broken links right from its dashboard.

linkchecker

Step 2: Keep an eye on your site security

Did you know that around 37,000 websites are hacked every day? It's no joke! Even with some security measures taken, you still run the risk of getting hacked. Huge sites, with multi-million dollar budgets like Yahoo! and LinkedIn are regularly hacked, and WordPress is not the most secure environment out there.

A proactive measure is submitting your website to  Google's Search Console. They have one of the largest databases of compromised websites, and they almost instantly know once a new site has been hacked. They will send you an email once they notice anything weird with your website so you can take measures on the spot.

Now that we have monitoring in order, make sure you have taken these steps:

  • Always update your WordPress version as soon as possible, and update your plugins as well.
  • Always install well-trusted plugins. Search Google before installing anything and only install from the wordpress.org website.
  • Never keep "admin" as a user. Come up with a different username for the blog administrator and use a powerful password (later versions of WordPress will generate a good one, so just go with it).
  • Use Login LockDown to limit login attempts.
  • Never login to your blog using public WiFi, never give anyone admin access unless you know and trust them, never give anyone permissions to upload anything to your blog (use standard contributor permissions for your site contributors).

Step 3: Make sure you address downtime timely

How often is your site down? According to these stats, even the most popular hosting providers have terrible uptime numbers. Your site may be down without you even realizing. Being offline is one of the worst thing that can happen to a digital entity. It means your website visitors have nowhere to click, no way to get in touch with you, and no way to engage.

Try Monitority to be notified whenever your  site is down. The tool is absolutely free and the moment your site goes down, your email is pinged so you can look into the problem right away. If you have a few sites to manage, give Pingdom a try. It has some cool analytics and monitoring reports you'll find useful. Pingdom also talks to the monitoring dashboard with Cyfe.

cyfe

Step 4. Find better keywords for your old content

Your content can be outstanding, and people may still not be able to find it. That means wasted effort. It's a new year coming, time to make the most of your old content so you’re ready to create new articles.

Try Serpstat to discover good keywords and optimize older articles. Just take a core term from your article, run it in Serpstat and set the competition filter between 0% and 3% to discover relevant phrases that may take you on top of Google's search results page.

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Step 5. Try and push those search positions higher

There are tons of search queries that your site is already ranking for. You may be unaware of those because they rank below the fold and hence they are not sending too much traffic. However, these are often keywords that have huge potential.

Try Google's Search Console "Search Analytics" feature to show you which search queries are driving traffic to your blog. Make sure to check a box called "Position" (for some reason, it's unchecked by default). This way you'll see your page average position for each search query.

analytics

If the average position of a keyword is 5 or lower but it's driving traffic, this means two things:

  • It will send tons of visits if it's #1 or even #3.
  • It is not that hard to push it higher, without additional effort.

What to do with these keywords:

  • Discover which exact pages are ranking for the term.
  • Use this WordPress plugin to send more internal links to that page.

Usually, this quick exercise results in 2-3 higher positions and therefore better traffic.

Are you ready to take action? Hopefully this checklist will get you started. Happy New Year!

Want to learn more about any of the subjects mentioned above? Visit the Online Marketing Institute  to browse over 400 classes in the digital and social media marketing space. Ready to start learning? Sign up here.

 


5 Major Content Marketing Trends You Can Expect in 2017

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Ah, content marketing.

Influenced heavily by Google’s algorithms, content marketing has the undivided interest of entrepreneurs and internet marketers around the globe. Marketers know that using content for SEO is more affordable than traditional advertising, but improvements to search engine algorithms (and rapidly changing consumer demand) means it’s never been more difficult to stay in the limelight.

2017 will usher in a new, dense tangle of requirements for content marketers; but before we take a glimpse at the upcoming challenges, let’s take a moment to review what happened to content marketing in 2016:  

Content Marketing in 2016 Became:

  • Saturated. Statistics show that over 2 million blog posts are published daily, in addition to millions of YouTube videos, GIFs, infographics, and other types of written and visual content. Simply put, the amount of content online is cluttering the digital world.  
  • Focused on “Behind the Scenes” Strategies: The enormous amount of visual and written media released in 2016 made content marketing heavily dependent on “behind the scenes strategies” like promotion and outreach.
  • Ruled by Niches: Marketers today have two options: make your content visible, or allow it to become lost in the jungle. To make their way through the thicket of blogs, videos, and infographics, effective marketers used niche sites to zero in on their target audience.

With this background information in mind, let’s take a look at 5 content marketing trends you can expect in 2017:

1. Visual Content Will Become Crucial

We’ve already seen  the power that Facebook Video and YouTube Live hold. In 2017, this growing demand for visual media will skyrocket. A combination of live and staged videos will be used by brands that are openly embracing the inevitable change from written to visual media.

What to do:

Visual content is arguably one of the most time-consuming types of content creation.  Thanks to improvements in technology, creating branded videos and images isn’t as difficult as it once was.

Without a budget:

Startup companies and small businesses already have the tools they need to begin creating visual content: company cell phones and computers. Through a combination of social apps like Snapchat, and broadcasting sites like the ones listed below, your business can start building a visual content strategy that won’t stretch your budget.

A few (free) sites to consider include:

It's also a good idea to publish visual content on free sites like Instagram, Pinterest and Tumblr, which have a primarily visual focus, and massive audiences.

With a budget:

Brands with a small marketing budget should consider pairing the free solutions above with the work of a professional videographer, photographer, or media agency. Professionals like these can help to plan a unique visual content strategy that captures your brand’s unique personality. 

2. Shifting Focus to Data and Retention

Marketing is an industry driven by two factors: results and data. For content marketers, showing how a blog can drive return traffic and therefore sales is difficult - without the right tools, that is.

What to Do: If you’re not already using analytics tools to track your basic content marketing efforts, it’s time to get started. Many agencies use Google Analytics to track basic site data, then expand on that tool with diversified metric tracking tools like:

  • Bitly
  • Linkody
  • Cyfe
  • SEM Rush
  • Hubspot Marketing Automation
  • Ahrefs
  • Kissmetrics
  • CrazyEgg
  • Piwik
  • SimilarWeb
  • Moz OSE

Be sure to learn more about how data analytics can be leveraged to improve the quality of your website, and increase conversions.

3. Mobile Compatibility Will Be Key

These days, it’s rare to see millennials (even baby boomers!) without a cell phone clutched tightly in hand. Google has monitored the shift from computers to mobile phones closely; as a result, it’s rumored that the Goliath of search engines will make mobile users a  key focus in upcoming algorithm changes.

What to Do: If you don’t already have a responsive website, it’s time to invest in one. Content that is easy to read on mobile devices will be critical in 2017. Once a site is set up to support mobile, it’s time to craft content strategies that cater to mobile users. Mixing up content lengths and trying new formatting tricks are just two ways to optimize content for mobile use. A few other ideas include:

Integrating a mobile content strategy with mobile oriented PR and outreach can increase your exposure to audiences who primarily access the Web through mobile devices.

Remember: it’s likely that shorter-form content paired with minimal visual content will become more important as time goes on.

4. Distribution Will Rule

The internet is saturated with content – everything from plagiarized to carefully written articles can be found in just a few keystrokes. Because of the immense clutter, promotion of existing content will matter just as much as the quantity that’s produced.

What to do: Although there are hundreds of ways to promote content, social media and vertical content platforms will be essential in 2017.

Social platforms like Snapchat, Instagram, and Twitter will become marketing staples as we progress into the new year. To reach very specific audiences, vertical platforms are highly recommended. A few “mainstream” examples of these emerging platforms include:

Industry: Home & Garden

  • Houzz
  • Zillow
  • Better Homes & Gardens

Industry: Pop Culture

  • Pinterest
  • Snapchat
  • Instagram
  • StumbleUpon

Industry: Internet Marketing

  • Moz
  • Hubspot
  • Contently
  • SEMRush

5. Interactive Content Will Be a Hallmark of Content Leaders

In 2017, brands using interactive content (such as quizzes, questionnaires, and worksheets) will become the thought and trend leaders of the content marketing industry. A few brands already engaging in interactive content include Buzzfeed, The Content Marketing Institute, and Kissmetrics.

How to do it: Whether you want to code your own interactive content or use a site that builds them for you (like ThingLink), start producing  interactive content of the kind  listed below.

  • Quizzes / Polls / Surveys
  • Interactive E-books
  • Interactive White Papers
  • Calculators
  • Responsive Images
  • Games
  • Maps
  • Interactive Infographics

Conclusion

By mixing a variety of these interactive assets into your content marketing strategy, you can attract and retain site visitors in your target audience.

To stay competitive in 2017, online marketers will need to stay agile and adapt to emerging content marketing trends. Creating mobile-friendly content and websites will be essential to maintaining a competitive edge: once a site is optimized for mobile, build systems for creating and distributing visual content assets. After reviewing updated data on returning visitors and bounce rates, adjust your strategy to boost retention and conversions.

Angela Higbee is the director of the content marketing agency, Progressive Creativity. She spends most of her time doing business and reading; away from “the desk,” she can be found with family or exploring the Colorado outdoors with her dog.

Want to learn more about any of the subjects mentioned above? Here are some relevant classes: B2B Social Visual Storytelling on Instagram, Pinterest & TumblrLeveraging AnalyticsMobile PR & Content Marketing

Visit the Online Marketing Institute  to browse over 400 classes in the digital and social media marketing space. Ready to start learning? Sign up here here.

 


7 Ways to Make More Affiliate Income on Your Blog

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Are you looking for ways to increase  your affiliate income as a blogger? Then you’ve come to right place!

This article will review some very powerful strategies for you to market affiliate products that go beyond splash pages and simple blog posts.  We’ll start by outlining a quick list of 7 ideas, then go into more detail for each one.

Let’s get started!

How to Increase Your Affiliate Income – Quick List

Here are several ways to get more money from affiliate programs on your blog:

  1. Use Detailed Tutorials 
  2. Employ Facebook Ads 
  3. Utilize Your Email Lists
  4. Use Graphics & Banners
  5. Link Back 
  6. Become an Expert
  7. Get Promotions and Endorsements

Today, promoting affiliate programs is one of the most effective ways to earn a passive income from your blogging platform. If you choose to work with affiliate programs that you trust and promote them properly, you will find that it is easy to create a stable source of income over the long-term.

Use Detailed Tutorials

One of the best ways to earn good money from affiliates is to promote an affiliate product or program as part of your detailed tutorials. This will work well when you have pieces of long form content in which you can embed affiliate links. As long as the affiliate programs you’re a part of offer products relevant to your niche, it’s often easy to find natural ways of recommending them as part of an informational guide.

This strategy will allow you to benefit from both the initial promotion and the long-term traffic you will get from your blog’s rankings on Google. It is also effective because you won’t have to shove the product/service down your readers’ throats. All you need to do is recommend the product as a good choice for a process reviewed in the tutorial.

Employ Facebook Ads

If the content or tutorial on your blog is particularly high quality, consider driving traffic to it using Facebook Ads. If the affiliate product has a high payout price (above $50), then you are almost certain to earn good money even after paying Facebook’s advertising fees. You should be sure that your page is already converting and bringing in enough traffic before burning cash on it, just to be safe.

Make sure to track and test to be sure that you have a good understanding of your conversion rates and the reasons behind them. This will serve invaluably as you choose a target audience for paid advertisements, whether on Facebook, or somewhere else.

In 2016, social networks are the best place to advertise for almost any purpose. Consider learning more about promoting your blog through social media, and leveraging Facebook's world-wide audience to earn leads.

Utilize Your Email Lists

If you don’t already have an email list, you absolutely need to get one! Email lists are a fantastic tool for affiliate marketers, helping you to keep track of prospects, and stay in touch with people who have already benefited from your platform.

But assuming that you already have email lists, you should definitely use them to advertise your affiliate products, especially in relevant niches.  This strategy brings positive results because it is ongoing and automatic. This is an especially easy method to use for pre-branded products; using this method, there is no need to build an image in a lengthy blog post. All you need to do is send your email out to hundreds or even thousands of subscribers who have a potential interest, and you’re certain to convert sales. To make the most of your campaigns, make sure you understand key tactics for composing an attractive and compelling email.

Use Graphics & Banners

Never forget that a picture is worth a thousand words. Many affiliate programs will provide you with images that you can use to promote a product or service. Including these with your blog posts or featuring them prominently on your website can be even more effective than simply using links. Combining graphics with any of the methods above will only make them twice as effective!

Of course, you need to use common design sense. Generic banners posted in inconspicuous places or plastered indiscriminately across a page can be ugly and unattractive at best, and turn customers off at worst. Make sure that you design your page effectively when using this method!

Link Back

Once you’ve created tutorials or blog posts like the ones described above, create link backs on areas of your website with high sustainability to keep the traffic flowing in.  Find other places on the internet to include your link that are likely to be around for a long time.

For instance, within a high-quality guest post on an authoritative blog, ensure that you write an article that will naturally allow you to mention a post on your own blog with affiliate links. The blog owner is likely to allow this so long as your article is valuable, and constitutes more than a sales pitch for your affiliate programs.

Writing effective content is an art, and before sending queries off to influencers, make sure you know how to create and curate content people love.

Become an Expert

You should become an expert when it comes to using the affiliate products you wish to promote. The best affiliates become successful because readers turn to them as authorities on products or services that they promote.

One of the best ways to ramp up your affiliate income is producing high quality content that displays your expertise. This not only gives your readers a good idea of the impact the product had on your life, but also gives them a reason to trust you, and keep coming to your blog for useful information

Get Promotions and Endorsements 

Finally, ensure you get great promotions and endorsements from high value blogs and websites. Nothing will increase your affiliate income like an endorsement or mention from sites that are already trusted authorities with interested audiences. Getting mentioned on popular websites aligns you to them, which means you will end up tapping into highly-recognizable brands. 

Concluding Thoughts

The above tips and tricks will go a long way in improving your chances of earning more affiliate income from your blog. Each of these strategies will require some work on your part, such as creating content, promoting, networking with others in the industry, and analyzing your results. But the results are worth it! Give any of these tips a try, and enjoy the additional income from your blogging efforts. 

Want to learn more about any of the subjects mentioned above? Here are some relevant classes: Fundamentals of Facebook Marketing, Creating and Curating Content People Love, Email Marketing Tactics

Visit the Online Marketing Institute  to browse over 400 classes in the digital and social media marketing space. Ready to start learning? Sign up here here.

 


4 Critical Steps to Gain an Impressive B2B Online Reputation

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Is the online reputation of your business heading south?

Do more negative than positive reviews come up when someone Googles your business?

Does your potential client-base prefer your competitors over you?

If you answered yes to any of the questions above, then this article is for you!

Why Online Reputation Matters for B2B Businesses

B2B decision-makers are forming an opinion of your business based on what the search engine giant Google has to say about it. Here are few stats that prove this fact:

  • 42% of potential clients Google the people that they are going to do business with.
  • 45% of people change their mind after reading about a company online.
  • 68% of business owners consider reviews to be the most important trust indicator.

Furthermore, although most B2B businesses have a higher profit margin when compared with B2C businesses, they also have a smaller customer base. Additionally, generating a lead in B2B is more difficult than in B2C. It is therefore vital for B2B businesses to build a solid reputation online.

There are a number of ways for a B2B business to build and maintain its online reputation. Here, I have assembled a list of 4 tactics to help you build a solid reputation for your firm in the industry vertical:

Step #1: Capitalize on the Benefits of Client Testimonials and Case Studies

To evaluate vendor products and services, the first thing a potential client will do is Google the business. The very next step is to visit the corporate website: this makes it vital for B2B entrepreneurs to ensure that no  mistakes are made when designing the website.

Website visitors tend to make decisions on impulse, so you only get a few seconds to impress them.

How can you turn visitors into customers in less than a minute?

The best way is by leveraging ‘Social Proof’.

Positive reviews and recommendations from clients on your website will entice visitors to stay longer and motivate them to take action. B2B entrepreneurs must therefore publish captivating client testimonials on the homepage. Another great way to build a positive reputation of your firm is to publish detailed case studies about client experiences with your firm.

You should also include snippets of your clients’ feedback in other marketing arenas such as email, social media posts and PPC ads.

Step #2: Harness the Potential of Social Media

Social media has revolutionized the world. Millions and millions of people are using social platforms to inform purchasing decisions, as well as to keep up with friends. This is true for B2B firms as well. If reports are to be believed, almost 81% of B2B decision makers use online communities to analyze a business.

This whopping figure makes it vital for B2B businesses to be actively present on social platforms. Moreover, search engine giant Google gives social platforms high authority. As such, positive comments on social platforms will lead to higher rankings with search algorithms.

However, not all social platforms are a good fit for your business. You need to figure out the ones where your target audience is present. Popular social platforms for B2B firms include Twitter, Linkedin and APSense.  

Being actively present on relevant social platforms gives you a golden opportunity to build brand awareness, establish credibility, and ensure that your business has a competitive advantage over others in your industry. It's important to study the best social media practices for business in order to succeed.

Step #3: Make Your Brand A Thought-Leader Through Content

The best tactic for a B2B business is to have an outstanding online reputation!

According to reports, content marketing is considered an important marketing strategy by 88% of B2B companiesso there is a high chance that your competitors are leveraging this tactic. To stand out from the crowd and create a strong impression of your company, brand yourself as a thought leader.

The key to being a thought-leader in your industry vertical is to regularly publish relevant, informative and fresh content.

To make your content contagious, figure out exactly what your target audience needs, what their problems related to your market are, how your product/service can help them in solving their problems, and build this information into engaging articles. Take the time to learn how engaging content is crafted, and make sure to keep track of the latest changes in your industry to prevent your platform from becoming irrelevant.

Maintain a content calendar and stick to it. This way you will get desired attention, build reputation in your industry, and generate qualified leads for your business.

Step #4: Invest in Monitoring Tools

These days, word-of-mouth travels almost at the speed of light, thanks to technology. The negative impact of this on B2B companies is that years of brand-building can be tarnished by a single negative comment or tweet on social media. Even worse, if the negative reviews are on review platforms with high search engine rankings, any potential customer doing a Google search on the company will probably see them. These negative search results can jeopardize your company’s online reputation.

This makes it crucial for all B2B companies to monitor and analyze conversations about their brand that are occurring in the social-sphere and on review platforms.

Social monitoring tools such as Mention, Topwalker and Topsy allow you to track conversations, demographics, geographics, keyword tags and more. Monitoring social conversations can help you alleviate a social media crisis before it spirals out of control. Monitoring tools can therefore help to strengthen your brand and improve your overall reputation.

Implementing a Reputation Strategy for Your Business

If you are not taking the aforementioned steps to build your online reputation, don’t forget - your competitors are.

It’s critical to tie your reputation strategy to your digital marketing strategy. Invest your dollars in building and maintaining your brand reputation. A strong reputation online will automatically promote your brand, generating more leads for your business.

Author Bio:

Kim Smith is a Content Consultant at GoodFirms, a full-fledged research firm that offers a transparent and unique platform for web development agencies to stand out from competition and magnify their industry-wide credibility and visibility. Online you can find her on twitter: @contactkim11

Want to learn more about any of the subjects mentioned above? Here are some relevant classes: Social Media Strategy for Business, Creating and Curating Content People LoveCrisis Management with Social Media

Visit the Online Marketing Institute  to browse over 400 classes in the digital and social media marketing space. Ready to start learning? Sign up here here.

 


How to Create a Blog That Converts

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If you are like most bloggers, you aren’t blogging as a hobby: you want to make some money. Making money boils down to converting traffic into sales. The first step is to figure out what you want to write about. It should relate to your business, and be valuable to your readers. Next, you need traffic, and various ways of getting visitors to buy your product or service. That's the short of it. Let's dive in a little deeper with 9 tips to help you on your way to a successful blog.

1. Speed Up

You need to have a fast website. Otherwise, your visitors are going to move on to one that is faster. According to Google, speed is one of the main things looked at in search ranking algorithms. Make sure that your site is as fast as possible, and don’t use a lot of high resolution videos that will slow things down. Videos are important, but to prevent long loading times,  it’s best to sparingly use shorter videos that will retain the attention of your visitors.

2. Make Sure Copy is Scannable

Many users will not give your page their full attention, so you need to make sure that it’s scannable. Keep paragraphs short so readers can easily discern the structure of your content. Use bullet points, dashes, arrows, etc. to get your points across, and readers will be more apt to pay attention to what you have to say. This will let you effectively lead them to the CTA.

3. Build a Subscriber List

It’s important to have an email marketing list if you want to grow your blog. Use your list to make connections and market your products or services. You will need to find the right email marketing tool, and you need a platform for storing subscribers. Once you have your list, you can send out regular newsletters, announcements, personalized notes, etc. to keep your business fresh in the minds of your customers. Be sure that your email content offers something of value to your customers, and draws them back to your website.

4. Use Visuals

Our brains process visuals a lot faster than text: 60,000 times faster, in fact. So, it goes without saying that content containing  a lot of visuals are going to be viewed more often than content with no visuals. Having awesome visuals engages visitors, and show readers what your business has to offer. Visuals include both photos and videos; the better they are,  the better your sales are ultimately going to be.

5. Use Your Call-to-Action

In order for you to get sales, customers have to act. That is why you need a call-to-action (CTA). You must ask your customers to do something. Use a CTA that is going to grab their attention, but make it simple: think titles like “Buy it Now” or “Download Now”. Make sure that the offer is tempting enough that they will want to take advantage and click on the CTA. If your CTA is persuasive and the customer finds your product valuable, chances are that they will go to the next step.

6. Make the Design Stand Out

Your landing page should be attractive and eye catching, and never cluttered. Take advantage of color psychology; soft blues create a calming sense, and red stimulates. Leave a bit of white space so that the page is easier to read. Use images and videos to grab attention, but don’t go overboard and bombard the senses of your readers with too much flash and bang. This often comes off as pushy and inauthentic.

7. Conduct Regular User Surveys

In order to know what your customers really want, you have to come right out and ask them. This is why it is so important to do customer surveys on a regular basis - for instance, users who create CoSchedule accounts are asked to take part in surveys at the point of registration, which allows CoSchedule to see what users are looking for.  You will need to use the right tool, such as Survey.io, which lets you create user surveys regularly. Use this feedback to make sure that you are giving customers what they need.

8. Offer Validation from the Big Guys

When you are able to do affiliate marketing, you can use name brands to draw readers to your own brand. It may take a bit of time and effort, but try to get brands that are well known, and avoid the lesser known brands. When people see brands they recognize on your site, they are going to associate you with the brands that they already know and trust.

9. Start a Podcast

Podcasts are a great way to build your personal brand and credibility. Through podcasts, you can inspire other bloggers and help them by offering guidance and support, using various online marketing tools. This is a great way of adding personal touch to your blog. Seize every opportunity to connect with your audience and deepen the relationship between your brand, and your readers.

Want to learn more about any of the topics discussed in this article? Visit the Online Marketing Institute to browse over 400 classes in the digital and social media marketing space. Ready to start learning? Sign up here. 

 


How to Develop a Crushing Video Marketing Strategy

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Video was bound to become the new go-to marketing tool sooner or later. Good videos can communicate as effectively as text and image based content, and often more powerfully. With new video sharing technologies and a myriad of formats to choose from, video should become an integral part of any marketing campaign. Since this is still a relatively new medium, marketers are still in the process of understanding what works best and what goes into making a crushing video marketing campaign. To help you along the way, here’s a list of points to consider when developing your video marketing strategy.

Choosing the Right Type of Video

There are so many video formats and techniques you can choose from, it can be overwhelming. Each can accomplish a different set of goals, so when it comes to choosing the right one, you should consult the broader plan for promoting your business. One of the first things you need to consider is video length - a conventional TV commercial lasts for about 30-45 seconds. On the internet, video ads can last even longer than that, since they are not constrained by the rules that apply to TV ads.

When it comes to choice of style or format, there are a number of valid choices. Animation tends to be the preferred format when it comes to explainer videos, since it can easily represent abstract concepts. Animations are also much easier to make than live action videos, and offer a broader range of stylistic choices and storytelling options.

Live-action videos with actors, props and sets can be more expensive, but they also lend a certain credibility to your brand. This format is especially suited for testimonial videos, which are also fairly easy to produce. Unfortunately, effective live-action videos can be more expensive and less permissive than animation. Both of these styles have a place, so take some time to consider what will work best for your individual needs.

Hire a Team of Professionals

When it comes to the production of your videos, there is a lot of free video-making software you can use. These may suffice for some organizations, but tend to offer only basic customization options. It’s also likely that many other companies use these free programs, so your video may end up looking like those produced by many other companies. That runs counter to the whole point of crafting a video strategy: to generate brand awareness, and create a memorable look for your business. With generic tools and software, it’s unlikely you will be able to create a memorable video. And failure to differentiate can mean the failure of your entire strategy.

If you’re looking to develop an amazing video marketing strategy, there’s no better option than to hire a professional team. Trust these video professionals to handle the creative side of things, and you can focus on strengthening the rest of your campaign.

Know Your Audience

Obviously you should enjoy the final cut of your video, but remember, you are not the target audience; your customers are. 

So, when you are planning the strategy, it is them you should be thinking about. Consider the age group you are addressing, but also the context in which these videos are likely to be seen. Are customers going to view them at work? In that case, you should invest in videos with a focus on descriptive imagery, so the story is easy to understand even with the sound turned off. Is your audience more likely to view the videos on mobile devices? In this case, animations with simple shapes and bright colors can work better for the relatively small screens of smartphones or tablets.

You don’t need to do special research to understand what kinds of videos your audience will appreciate. You can target your audience using the same metrics you’ve used for other marketing strategies. You can certainly ask more specific questions as the campaign evolves, but to begin, you can segment your audience in much the same way you have for other purposes.

Don’t Neglect Entertainment Value

When creating video campaigns, many companies focus on providing their customers with information about their business, offers and promotions. And that’s definitely what the ultimate goal of a video campaign should be. 

But that agenda is only relevant  to you and your company. Audiences certainly want to learn something by watching a video, but they also expect videos to be entertaining. Ignoring entertainment value will make your videos dry and uninteresting, and in the end, your audience may tune out your humorless infodump.

That is why, no matter what information you want to share, you must consider how you’re going to package it. The best way to get your audience’s attention and keep it is crafting  a story around the information you want to deliver. Envision a situation in which that information could become relevant to your customer and say something meaningful about it. Entertaining stories can bridge the gap between your business offers and solutions, and your customers’ needs and preferences.  

Consider Each Part of the Video

Creating a compelling story for your video might seem like a daunting task. But you don’t have to be an award-winning scriptwriter or director to understand how to craft a video that delivers a message effectively. The key is timing the different segments of the video so they form a coherent narrative. In a sense, it’s not much different than writing good text, which is why videos always begin as a written script.

You will have an introduction. This is where you establish your character/characters and the context in which the story happens. Next, you’ll want to establish some sort of conflict or issue that needs to be resolved. The middle of the story is the climax: how the issue escalates, and the implications of that escalation.

Arguably, the most important part is the ending, or resolution. Here you will weave your solutions into the plot. This is the message you want to communicate: that your solution solved a problem for the characters. How you end your video determines the meaning of the content, and the effect it will have on your viewers.

Don’t Give it All Away in One Go

Depending on how long you want your campaign to last, you should also consider the broader story your videos will construct. In order to make your whole strategy effective, you need to spread out information, and deliver it bit by bit.

That way, audiences will keep coming back for more. Curiosity is a very powerful force, and if you’ve hit the mark with your first couple of videos, your viewers will be hooked. Resist the temptation to give it all away in the first try, or your viewers won’t have any reason to tune in later.

If you do want to extend a campaign that’s been going well to maximize its potential, you can switch up the format you’ve established. Perhaps change styles in a radical way. But always try to maintain the same basic tone and principle. Serialized videos need to have some consistency in order for your audience to see the bigger picture that is fundamentally about your company, and how it is relevant to them.

Want to learn more about any of the topics discussed in this article? Visit the Online Marketing Institute  to browse over 400 classes in the digital and social media marketing space. Ready to start learning? Sign up here.

Author bio: Cristopher Tuckerman is a digital marketing strategist and a zealous writer who's interested in all things SEO and design-oriented. He believes that since almost 50% of our brain is involved in visual processing and 70% percent of our sensory receptors are eyesight related, it’s reckless not to be interested in design principles. Do yourself a favor and follow Cris’ advice: make your business more visually striking!

 


5 Alternative Marketing Strategies for Niches

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Find your niche

Find your niche

Creating marketing strategies for niches is a daunting task for any marketer. Niche businesses can only cater to a small audience and address very specific issues. Unlike commodities or retail, which cater to a broad audience, niche markets have a harder time getting people interested. Here are a few key strategies for getting your niche business off the ground.

Build a Community that Generates Content

Communities, whether online or offline, are built around the specific interests and traits of their members. These groups are bound by the things that set them apart. You’ll probably never see a group of people who get together to discuss a very generic topic like eating. Everyone eats. On the other hand, a community might spring up when several people who are interested in a specific aspect of eating come together, like people who enjoy cooking and meet to swap recipes, or those who enjoy exotic foods and want to share their experiences.

Your niche can be just the thing to plant the seeds of such a community. With readily available social media tools, all potential customers need is a small incentive: a rally point. From there on, your clients and potential clients can do a lot of the marketing work for you. But it’s absolutely vital that you create a solid, customer-centric culture. Your customers should be your top priority, and they should know your business is geared towards them, not selling as many products as you can.

That’s why you should encourage debates and even constructive criticism in your community. On the one hand, this is going to give you some valuable feedback and insights that will help to improve your business. On the other hand, you’re going to encourage a conversation that has the potential to raise brand awareness and promote customer loyalty. When each customer feels like their opinion is valued, they are more likely to promote your business and generate useful content.

You can also engage with influencers to help consolidate this community. Influencers already have a group of loyal followers with common interests. If the influencers you choose to engage with are a good fit for your brand, raising awareness will be a piece of cake.

Focus on Client Needs, Not Product Specifications

There are certain products that tend to sell themselves. Marketers often focus on highlighting all of their product’s assets to make it stand out, but neglect to tell customers how exactly this is going to help them. For certain products or services, this approach works just fine. All customers know why they should buy clothes; all they need to know is what makes one brand superior to another.

When it comes to marketing for niches, however, you can’t just focus on how good a product is (although that can be important, especially when you have competition). Many times  - especially when it comes to cutting edge technology and recent developments -  customers won’t understand what a product even does, and won’t have incentive to buy unless you specify its practical functions. If you find it difficult to promote a niche product or service, try to focus on your client’s needs and how the product is tailored to address those needs, instead of trying to constantly prove it’s better than the competition. Although potential customers  may not know what your product does or how it can help them, they certainly know what their problems are.

Highlight What Makes Your Niche Business Special

Many products that are now wildly popular had a very limited appeal in the beginning, and didn’t catch on at first. But they knew how to make the most out of their uniqueness, and they are now household brands: they offered something no other product did, and that’s what made them so popular.

When you operate in a niche market, there are two situations you can find yourself in when it comes to competition: either you are faced with a small number of powerful competitors , or you are the only company providing the specific products or services that you offer.

In both cases, there is always something that sets your company apart. In the first case, you are already providing a service few other companies are. From a marketing perspective, you should use that as an asset rather than a downside.

If you do have competitors, it’s worth  analyzing how they do business. Maybe your products are similar, but your brand’s personality can make the difference. Combine this with an in-depth analysis of your target audience to figure out how you could approach your customers differently, or diversify your client base.

If your niche tends to focus on senior professionals, for example, maybe it’s time to reach out to the growing millennial market, even if it may seem like that won’t work. When it comes to marketing strategies for niches, there is no beaten path: whatever makes a brand special - whether it’s reaching a new audience or just finding solutions to unique problems -  is worth investing in.

Marketing Strategies for Niches Are Like Stage Performances

Though it may not seem like it, marketing and entertainment have a lot in common: they both imply an audience, and they both imply a space in which to meet this audience. The context of this space determines who will come to a performance, what they expect to see, and what shape the performance should take.

When it comes to marketing, there are many different stages you can use to reach out to your audience. Social media platforms are fast becoming the go-to place where brands and customers interact. And while we tend to discuss these social media networks as a group, just by using them you’ll quickly come to realize that each has its own unique perks and disadvantages when it comes to crafting marketing strategies for niches.

For example, most Twitter users claim they use this platform to stay updated on current events, traffic and weather reports. But the site is less popular when it comes to entertainment. And even though it has far more users than Instagram, teens believe Instagram is the second most important social media platform, which proves Twitter has a more mature audience.

We shouldn’t forget offline marketing either. While the digital world has become one of the most popular marketing playgrounds, there is still very much we can gain from traditional marketing strategies. This is especially useful when it comes to physical products. An image and good copy can do a lot to promote your brand, but nothing compares to sampling the products in real life or getting a behind-the-scenes look at your business.

Concentrate Your Efforts

Obviously, it’s a good idea to test out new and untapped markets. The more people you can reach, the better your chances of converting leads and raising brand awareness. But ultimately, you cannot turn every potential lead into a loyal customer. You need to focus on the audiences that work best, lest you end up angering your current customers while chasing leads that won’t work out.

Testing out how your product is received in different markets can show that some audiences are just not a good match. You can try to adapt your products and your brand to match the preferences of these groups, but if after months of trying it’s still not working out, perhaps it’s time to cut your losses.

In order to encourage customer loyalty, your current customers need to feel like they are important for your business. If you are constantly rebranding in order to reach out to increasingly diverse groups of people, your loyal customers might feel like they are no longer respected.

Sometimes, the best way to create brand awareness and maximize revenues is simply to consolidate a consistent brand image. Especially when you are operating in a niche market, it’s important to maintain coherence when it comes to the tone and personality of your business.

Conclusion

Marketing strategies for niches must be extra careful when it comes to tailoring campaigns to the requirements of the business. The uniqueness of the products, services or field in which the business operates can be the greatest asset a marketer can depend on. If you’re having trouble developing a marketing strategy for your niche, try one of these tips today, and embrace the strengths of your brand while building it.

Dustin Ford became interested in technology at an early age. He read as much as he could and now he enjoys writing about gadgets, online trends, and apps for TechExploring. He wants to share his knowledge with others and help everyone who has technology-related questions.

Want to learn more about any of the topics discussed in this article? Visit the Online Marketing Institute  to browse over 400 classes in the digital and social media marketing space. Ready to start learning? Sign up here.