Tips for Social Media & Email Marketing: Tailoring Content for Your Channels

In my last post, I explored the value of social media marketing in comparison with email marketing. There are certainly positives and negati

email marketing, social media

October 21, 2014 byEmily Everett

3 Smart Ways to Repurpose Your Best Content for New Audiences

In the content marketing world, sometimes you strike gold. You write a blog post that gets a lot more buzz than you’re used to, or an articl

content, content marketing

October 7, 2014 byEmily Everett

Designing Content That Engages & Grows Your Business

Content is at the core of everything in marketing and sales today. Understanding the types and “flavors” of content that drive action, engag

branding, content

October 6, 2014 byKim_Albee

3 Storytelling Lessons from Summer’s Blockbuster Movies

With September fading into the distance, summer is now officially over. The kids are settling into school, and the final box office tallies

content marketing strategy, content marketing tips, storytelling

October 2, 2014 byTina Stock

The Do’s and Don’ts of Guest Blogging: Get the Leads You Want

Guest blogging is a tried and true way to reach new audiences, and, if you’re good, get them back to your site for some fresh leads. In my l

guest blogging, guest blogging tips, how to guest blog

September 26, 2014 byEmily Everett

How to Generate Leads Without Spending a Dime: The Case for Guest Blogging

Lead generation is a big worry for most businesses – if you’re not thinking about it, you probably should be. Keeping your customers returni

blogging for lead gen, guest blogging, how to generate leads through guest blogging, lead generation through blogging

September 21, 2014 byEmily Everett

5 Ways to Make Your Video Marketing Campaign Succeed

If you’ve even glimpsed at social media this summer, you’ve seen hundreds of ice buckets being poured on your friends’ heads. It’s pretty mu

video marketing 101, video marketing tactics, youtube 101

September 18, 2014 byPete Borum

The Social Video Starter Guide [infographic]

When Susan Boyle performed her rendition of “I Dreamed a Dream” on Britain’s Got Talent in 2010, she did more than “dream a dream.” She beca

social video 101, social video marketing, video marketing, youtube 101, YouTube Marketing

September 16, 2014 byIvan Serrano

B2B Content Marketing Needs To Mature: Here’s How To Develop Yours

B2B marketers value content marketing – this tactic ranked third to in-person events and digital as the most popular line item in Forrester’

b2b content marketing strategy, content marketing maturity, how to develop a more mature b2b content marketing strategy

September 11, 2014 byLaura Ramos