E-mail Marketing Still a Front Runner for Marketers, and Social Media Steals the Bronze from SEO

As marketers, we must choose, and prioritize, our marketing efforts. So what are most marketers up to? According to a new study by Oracle M

October 19, 2015 byRichard

Auto Pilot Your Email Marketing with Automated Workflows

Email marketing is one of the most effective avenues out there to reach customers. As the organic reach of B2C social channels (looking at y

content marketing, content marketing automation, email automation, workflow automation

August 16, 2015 byTracy Vides

How to Segment Your Mailing List for More Effective Email Marketing

Email marketing is one of the best tools in your digital marketing arsenal, and it should be used as a tool – carefully and with precise aim

best email marketing, content marketing, effective marketing, effective segmentation, email, email marketing, email marketing plan, email marketing tips, email segmentation, email segmenting, how to be a marketer, how to do email marketing, how to segment email lists, how to target the right leads, segmenting email lists, targeted emails, targeted marketing, targeted marketing email

January 27, 2015 byEmily Everett

Making the Most of a First Time Buyer

It’s great news – a new customer slid all the way down your sales funnel, and finally made a purchase! Don’t leave it there. The fact that y

customer service, lead nurturing

December 7, 2014 byEmily Everett

7 Steps to Effective Lead Nurturing: Reactivate Your Email Lists in 2015

Do you struggle with email marketing? You’re not alone. B2B marketers often underestimate the efforts needed to remain in front of their hot

b2b email marketing, lead nurturing

November 16, 2014 bySandra Jean-Louis

Email Marketing vs. Social Media Marketing: Weighing Your Business Priorities

If you’re here, you probably spend a good chunk of your time reading up on marketing and digital to stay current. Social media marketing cer

email marketing, Social Media Marketing

October 12, 2014 byEmily Everett

Why You Should Use A/B Testing to Refine Your Online Marketing

For those of us who work in marketing, we know the value of a hunch. That gut-feeling. We use it a lot to brainstorm new campaigns, solve pr

a/b testing, a/b testing strategies

September 3, 2014 byEmily Everett

Why Your Small Business Needs Inbound and Outbound Marketing

Every small business is constantly marketing itself – whether that means reaching out to new customers, asking existing customers for repeat

June 9, 2014 byGregg Schwartz

How to Create Successful Emails on a Small Budget

Email marketing is not easy. Inbox competition is fierce, and customers and prospects are fickle. Fortunately, even small budget email campa

May 8, 2014 byNancy Harhut