Jamie Gutfreund on Being Global CMO of Wunderman

Editor's Note: Jamie Gutfreund is Global CMO at Wunderman, a vital and challenging role. This exclusive interview with Gutfreund was o

Brand and Consumer Insights, Marketing & Advertising Technology, Other

July 23, 2018 byOnline Marketing Institute

5 Digital Strategies for Manufacturing Companies to Drive Business Growth

In 2018, the manufacturing industry is plowing forward in the United States and abroad, driven by an increased demand for basic materials,

B2B marketing, digital advertising, Marketing & Advertising Technology

July 13, 2018 byBrandon Shutt

How the World Is Changing for Marketers Under GDPR

Editor's Note: GDPR is a policy that currently applies to businesses within the U.K, and to businesses with customers within the U.K.

Brand and Consumer Insights, digital advertising, Marketing & Advertising Technology

May 30, 2018 byChris Soames

4 Reasons Why SaaS Customer Training is Crucial to Your Bottom Line

According to Finances Online’s 2018 SaaS Industry Report, 73% of organizations estimate that all of their apps will be SaaS by 2020. This u

Brand and Consumer Insights, Marketing & Advertising Technology, Other

May 29, 2018 byVictoria Feder

5 Ways That GDPR Will Impact Your Facebook Ads

A version of this post first appeared on WordStream If you’re based - or advertise to customers - in Europe, there’s a good chance you’re f

digital advertising, Marketing & Advertising Technology, Social Media Marketing

May 23, 2018 byAllen Finn

How to Prepare for Google Duplex: Optimize for Voice Search and Position 0

The premier of Google Duplex—the search giant's latest and controversial addition to a growing suite of virtual assistants that depend

Marketing & Advertising Technology, mobile marketing, SEO

May 22, 2018 byJosh Jackson

Click Fraud Detection and Prevention: A Complete Guide

Marketers are already aware that clicking on their own ads to improve campaign performance is against the rules of every major ad platform.

analytics, digital advertising, Marketing & Advertising Technology

May 8, 2018 byJoydeep Bhattacharya

7 Tools for SEM Marketers in 2018

In today's world, you can't just create a marketing campaign and hope that it will run on autopilot. In addition to tracking anal

May 1, 2018 byJane Hurst

Why Every Marketing Strategy Should Include AI

If you've bought anything online recently, chances are you've experienced something like this: You visit a store's website

analytics, digital advertising, Marketing & Advertising Technology

April 13, 2018 byVictoria Feder