Leveraging Data for Consumer-Driven Strategies and Tactics

In today’s increasingly fragmented media landscape, with the proliferation of new marketing channels and devices that are available for cons

March 21, 2014 byGeorge Musi

Three New Ways to Boost ROI From Your Referral Program

Are you getting the maximum ROI from your refer-a-friend program? Here are three new ways to super-charge refer-a-friend programs and fill y

February 25, 2014 byRob Fuggetta

6 Best Practices in Remarketing

If your business isn’t remarketing, you’re missing a great opportunity. Remarketing (aka retargeting) is a powerful advertising tool for com

February 21, 2014 byShanna Mallon

3 Marketing Tactics Prospects Find Impossible to Ignore

Whether your goal is simply to get read - or to make an immediate sale - you can count on three marketing tactics to spike your success rate

February 21, 2014 byNancy Harhut

Online Marketing Trends Are Moving Toward Visual Assets

The online marketing industry is evolving with each passing year. Earlier, online marketers focused more on search engines for the promotion

February 18, 2014 byAmber Alvi

How To Create The Best Digital Marketing Capabilities To Compete In 2014

Who wins the online battle for share of audience, leads and sales when competitors have similar propositions? Is it the company with most cr

online marketing

February 10, 2014 byDave Chaffey

How well do you know digital marketing?

Do you & your team have the digital marketing expertise to succeed? Many marketers don't, and this lack of critical skills is

February 7, 2014 byMegan Leap

14 Basic Small Business Online Marketing Tactics To Do In 2014

Something about the new year makes us want to start fresh. We reach for the clean slate and make new plans. It’s an exciting time of the yea

January 28, 2014 byKatrina Padron

Top 40+ Digital Strategists in Marketing for 2014

The Online Marketing Institute is proud to recognize 40+ digital marketing strategists, selected as the luminaries who have paved the way fo

online marketing

January 27, 2014 byJenny Hunt