A Day in the Life of a Busy Social Media Marketer [infographic]

The demands on social media marketers continue to grow and distractions are everywhere. For many of us, it's challenging to efficiently

SEO, Social Media Marketing

November 23, 2013 byMegan Leap

5 Social Selling Tools that Deliver Real Leads & Closed Business

Via InsideView You can spend all day, every day, wasting an enormous amount of time on the social web. Or, you can focus your time and energ

B2B marketing, Social Media Marketing, social selling

November 20, 2013 byMatt Heinz

Digital Marketing Talent Spotlight: Shelly Lucas of D&B Reminds Us to ‘Give It Our All’

Over the past few years, I've had the chance to get to know Shelly Lucas, Senior Marketing Manager at D&B/Hoover's. We met

November 15, 2013 byMegan Leap

6 Characteristics of the Brand New Social Customer

There’s a new kind of customer in town. She is intelligent, decisive, seeks social proof, needs information to quantify or justify her “buyi

digital strategy, integrated strategy, social customer, social media

November 11, 2013 byTracy Vides

7 Critical Steps for Successful Small Business Social Media Marketing

According to eMarketer, social media marketing is the 2nd most popular digital marketing tactic for SMBs. With so much time and resources g

small business, smb, Social Media Marketing

October 25, 2013 bySue Brady

How to Use Instagram for Content Marketing

Use Instagram to Tell Your Brand’s Story What are you trying to communicate with your overall content marketing strategy? If you don’t know,

content marketing, content strategy, Instagram, social media

September 19, 2013 byShanna Mallon

5 Steps to A/B Test like a Growth Hacker

All marketers seek ad nirvana through A/B testing in hopes of discovering the right ad to landing page combination. You turn to AdWords to c

August 30, 2013 byBill Flitter

3 Ways to Annoy Your Twitter Followers

Common sense says it's a bad idea to Tweet sexy photos of yourself a-la Anthony Weiner, but there are a few common Twitter sins I see m

August 12, 2013 byMegan Leap

5 Ways to Use Pinterest for Content Marketing

When most people think of Pinterest, they think social media marketing, not content marketing. But the truth is Pinterest can be an extremel

pinterest, social media

June 14, 2013 byMarcela De Vivo