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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Archive: July, 2012

Google Analytics…Out With the Old, In With the New!

We knew it was coming. Back in late 2011, Google Analytics launched a new interface with the ability to toggle back and forth between the old and new interface. Slowly we were encouraged to get used to the new version, learn where your reports lived, take advantage of the new features, etc. Well the day … Read more…

Best of Online Marketing: Week of July 27, 2012

iPad Beach

Happy Friday, marketers. With the lazy days of summer in full swing, there’s no better time to stay on top of the latest and greatest best practices in online marketing. So pull out your iPad and kick back with my favorite online marketing posts of the week. Enjoy.

5 Tips for Growing Your Social MediaRead more…

Social Media Strategies for B2B Marketers

B2B companies face unique challenges when utilizing social media to engage with their customers. One of the biggest challenges is simply figuring out where to dedicate their limited time when there are so many different networks and opportunities. So where should B2B marketers begin? Decide yourRead more…

The Marriage of Social Media & Email

One of the more recent and consistent questions I seem to get from clients is “how do I increase awareness of my email program?” followed almost instantly by “how do I get more social followers?”. So many marketers still see email and social media each set in their own silo. By doing this, they … Read more…

SoLoMo – What is It?

SoLoMo - Social Local Mobile

We’ve been hearing SoLoMo for a while now so I wanted to take some time to clarify. It means Social.Local.Mobile. We all know optimizing social media, mobile, and local listings; such as Google Places are three key areas we as marketers have focused on in the last 2-3 years. If your company has not started… Read more…

Best of Online Marketing: Week of July 20, 2012

Marissa Mayer

Need a quick break from the Marissa-Mayer-joins-Yahoo news? (I do, but still incredibly excited to see what she does at Yahoo!) If so, catch up with my 5 favorite online marketing posts of this week, and learn how to improve SEO, write better calls-to-action, create a network of guest bloggers, and more.… Read more…

Best of Online Marketing: Week of July 13, 2012

Magnet

Happy Friday, online marketers! This week, drive more blog traffic, take advantage of slide decks for SEO, optimize your B2B email marketing, and more.

How to Attract 1,000 Daily Blog Visitors

Blogging is one of the most effective ways to drive website traffic and grow your audience. On MarketingProfs,… Read more…

Best of Social Media: Week of July 11, 2012

Twitter Tips

Welcome back to our weekly roundup of the best social media posts of the past 7 days. This week, improve your Facebook cover image, amp up your Twitter efforts, get on Google+, and more.

16 Ways to Revitalize Your Twitter Efforts

Want to inject some creativity into Twitter? Charlene Kingston shares 16Read more…

SEO & Social Media Go Together Like Peanut Butter and Jelly

Search engine optimization (SEO) and social media often have been at odds with each other with SEO belonging to marketing department and social media belonging to PR department. With Google’s recent acknowledgement that social indicators are now part of the algorithm that determines where a website… Read more…

Best of Online Marketing: Week of July 6, 2012

Flowchart

Hope you’re enjoying this 4th of July week. While you sit by the pool and read this post on your iPad (that’s what you are doing, right?), take a spin through my favorite posts of the week. Learn how to create a content process, measure SEO, fail fast at paid search, and more

How to Develop a SocialRead more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco