On 07.31.12, In Web Analytics, by Anne Bunkers
We knew it was coming. Back in late 2011, Google Analytics launched a new interface with the ability to toggle back and forth between the old and new interface. Slowly we were encouraged to get used to the new version, learn where your reports lived, take advantage of the new features, etc. Well the day … Read more…
On 07.27.12, In Best of Online Marketing, by Megan Leap
Happy Friday, marketers. With the lazy days of summer in full swing, there’s no better time to stay on top of the latest and greatest best practices in online marketing. So pull out your iPad and kick back with my favorite online marketing posts of the week. Enjoy.
5 Tips for Growing Your Social Media… Read more…
B2B companies face unique challenges when utilizing social media to engage with their customers. One of the biggest challenges is simply figuring out where to dedicate their limited time when there are so many different networks and opportunities. So where should B2B marketers begin? Decide your… Read more…
One of the more recent and consistent questions I seem to get from clients is “how do I increase awareness of my email program?” followed almost instantly by “how do I get more social followers?”. So many marketers still see email and social media each set in their own silo. By doing this, they … Read more…
On 07.23.12, In Mobile Marketing, Search Marketing, Social Media, Social Media Marketing, by Nessa Felleson
We’ve been hearing SoLoMo for a while now so I wanted to take some time to clarify. It means Social.Local.Mobile. We all know optimizing social media, mobile, and local listings; such as Google Places are three key areas we as marketers have focused on in the last 2-3 years. If your company has not started… Read more…
On 07.20.12, In Web Analytics, by Adam Proehl
Heard that question before? I’d be surprised if you haven’t. There’s been a lot of buzz about social media ROI of late. Attend a marketing conference or read a blog post and you’ll find some great advice on how to measure the ROI.
For example, one way to measure ROI is to treat … Read more…
On 07.20.12, In Best of Online Marketing, by Megan Leap
Need a quick break from the Marissa-Mayer-joins-Yahoo news? (I do, but still incredibly excited to see what she does at Yahoo!) If so, catch up with my 5 favorite online marketing posts of this week, and learn how to improve SEO, write better calls-to-action, create a network of guest bloggers, and more.… Read more…
On 07.13.12, In Best of Online Marketing, by Megan Leap
Happy Friday, online marketers! This week, drive more blog traffic, take advantage of slide decks for SEO, optimize your B2B email marketing, and more.
How to Attract 1,000 Daily Blog Visitors
Blogging is one of the most effective ways to drive website traffic and grow your audience. On MarketingProfs,… Read more…
On 07.12.12, In Best of Social Media, by Megan Leap
Welcome back to our weekly roundup of the best social media posts of the past 7 days. This week, improve your Facebook cover image, amp up your Twitter efforts, get on Google+, and more.
16 Ways to Revitalize Your Twitter Efforts
Want to inject some creativity into Twitter? Charlene Kingston shares 16… Read more…
Search engine optimization (SEO) and social media often have been at odds with each other with SEO belonging to marketing department and social media belonging to PR department. With Google’s recent acknowledgement that social indicators are now part of the algorithm that determines where a website… Read more…
