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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Category: Best of Online Marketing

7 Game Changing Marketing Trends to Engage Customers and Build Your Brand

Lays - Do Us A Flavor

Given the need for speed and agility, a critical priority for marketers is to reevaluate your current marketing strategies to determine if they are achieving two key objectives; competitively differentiating your brand and engaging customers across the multichannel mix.

Here are 7 game changing… Read more…

Report Takeaways: 5 Questions to Ask Every eLearning Provider in Digital & Social Media

A Second Look: The Initial Findings of the eLearning Vendor Landscape Report 

OMI’s full report on eLearning vendors will be out in the coming weeks – but until then, I’m sharing some of the initial findings, in hopes that they’ll prove useful for decision-makers in this critical area. You’ll… Read more…

The Social Video Starter Guide [infographic]

When Susan Boyle performed her rendition of “I Dreamed a Dream” on Britain’s Got Talent in 2010, she did more than “dream a dream.” She became an Internet sensation. Overnight, her Youtube clip’s views were boosted by 500% in less than 12 hours after the TV show aired. By the end of the year,… Read more…

Your Ultimate “Back-to-School” Class Schedule, Part I

New & Trending Digital Marketing Classes for your eLearning Education

What’s all this hype about going “back-to-school”? Here at OMI, we like to think we are always in school and we’re lucky enough to have access to the latest on digital marketing trends and best practices from the best… Read more…

40+ Ways to Improve Your Digital Strategy in 2014, Part Three

The Online Marketing Institute’s Annual List of Top Digital Strategists Share Their Best Advice for Driving ROI.

Welcome to part-three of the top digital educators series. This part is focused on digital marketing as a whole, including data, search, and integrated strategy. If you missedRead more…

40+ Ways to Improve Your Digital Strategy in 2014, Part Two

The Online Marketing Institute’s Annual List of Top Digital Strategists Share Their Best Advice for Driving ROI in the New Year.

Welcome to part-two of the top digital strategists series. This part is focused on B2B marketing and how to use content to improve your digital strategy. If youRead more…

Best of Online Marketing: Week of August 10, 2012

Twitter Tips

Before you head out for the weekend, take a spin through my favorite online marketing posts from the past 7 days. This week, learn how to get more ReTweets, use Storify for compelling content, build relationships through social media, and more.

10 Tips for Getting More ReTweets

Getting people to ReTweet… Read more…

Best of Online Marketing: Week of August 3, 2012

Welcome back to our recap of the 5 best online marketing posts of the past 7 days. This week, perfect your Facebook timing, improve your AdWords performance, convert more landing page visitors, and more.

The Science of Facebook Timing

Over on KISSmetrics, Sherice Jacob shares critical data on the bestRead more…

Best of Online Marketing: Week of July 27, 2012

iPad Beach

Happy Friday, marketers. With the lazy days of summer in full swing, there’s no better time to stay on top of the latest and greatest best practices in online marketing. So pull out your iPad and kick back with my favorite online marketing posts of the week. Enjoy.

5 Tips for Growing Your Social MediaRead more…

Best of Online Marketing: Week of July 20, 2012

Marissa Mayer

Need a quick break from the Marissa-Mayer-joins-Yahoo news? (I do, but still incredibly excited to see what she does at Yahoo!) If so, catch up with my 5 favorite online marketing posts of this week, and learn how to improve SEO, write better calls-to-action, create a network of guest bloggers, and more.… Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco