Why We Need to Change the Definition of Influencer Marketing

In the past few years, influencer marketing has exploded. With some surveys finding an average of $7.65 earned media value for every dolla

Brand and Consumer Insights, Marketing & Advertising Technology, Social Media Marketing

February 13, 2018 byVictoria Feder

What Is Influencer Marketing And How Can I Find An Influencer?

In an online world of thousands of shouting voices, influencer marketing has become the next big buzzword. But what exactly is it, and how

content marketing, Marketing & Advertising Technology, Other, Social Media Marketing

February 9, 2018 byVictoria Greene

We’re Bringing You An All New OMI: A Message From Our CEO

Editor's Note: Victoria Feder is the CEO of Online Marketing Institute. Today she joins us in a letter to faithful readers and newcome

announcement, CEO, site relaunch

February 6, 2018 byVictoria Feder

Best Practices for Voice Search and Position Zero Optimization Strategies

Editor’s Note: Kent Lewis is the president of digital marketing agency Anvil Media Inc. Today he joins us to discuss the exciting possibili

analytics, Marketing & Advertising Technology, mobile marketing, Other, SEO

February 2, 2018 byKent Lewis

10 Steps to Optimize Your Blog Post For SEO

Editor's Note: Sreeram Sreenivasan is the founder of Ubig Bi, and works with Fortune 500 companies. He also runs the Fedingo blog wher

content marketing, customer journey, Other, SEO, Social Media Marketing

January 26, 2018 bySreeram Sreenivasan

12 Simple Website Hacks to Boost Your Conversion Rate

Editor's Note: Jane Hurst is a business writer and regular OMI contributor. Today, she joins us to share 12 simple website hacks you c

client security, discounts, testimonials

January 23, 2018 byJane Hurst

6 Ways to Master Local SEO For More Customers

Editor's Note: Joydeep Bhattacharya is a digital marketing evangelist who writes for SEO Sandwitch. Today he joins us to discuss Local

link building, local seo, traditional marketing

January 19, 2018 byJoydeep Bhattacharya

Chief Marketing Officer: The Most Challenging And Rewarding Role

Editor's Note: Josh R Jackson is a contributing editor at BestMarketingDegrees.org. To complement our upcoming webinar with former McD

chief marketing officer, CMO, webinar

January 16, 2018 byJosh Jackson

Using Psychology to Craft a Killer Landing Page

Editor's Note: Lesley Vos is a seasoned web writer who helps peers develop skills for better articles creation and promotion. Today sh

consumer psychology, landing page, web design

January 9, 2018 byLesley Vos