On 05.16.13, In Search Marketing, by Jon Gregoire
You’re an online retailer. Business is OK, maybe good, but it can be better. You’ve been exploring new marketing channels that can potentially boost your brand exposure and increase your revenues. If this is you, consider the viability of the often overlooked and under appreciated online marketing… Read more…
On 10.25.12, In Search Marketing, by Mike McAnally
In the Hansel and Gretel story, Hansel takes a slice of bread and leaves a trail of bread crumbs for them to follow home. However, they find that the birds have eaten the crumbs and they are lost in the woods. I’m sure that in 1812 the Brothers Grimm had no idea that part of the story would be translated into… Read more…
On 10.17.12, In Search Marketing, by Nessa Felleson
Since the release of the Google Panda algorithm update in 2011, which can harm a site’s rankings if there are too many spammy or low quality links, webmasters have been trying to find a way to remove links to their site from outside sites. Up until now all you could do was ask the other site to remove the … Read more…
On 10.09.12, In Search Marketing, by Mike McAnally
Keywords are always a main focus of any SEO discussion. The Search Engines use your keywords to determine what your site, and ultimately each page, should be ranked for. Matt Cutts from Google recently talked about this in an article called Stop Obsessing about Keyword Density! A More Useful Keyword… Read more…
On 10.05.12, In Search Marketing, by Nessa Felleson
Matt Cutts, Google SEO guru, announced last week that Google will be rolling out an update that will affect exact match keywords in low ranked domains. What this means is means in normal terms is a site will no longer appear to get favorable rankings simply for having the keyword in the domain URL.
For example,… Read more…
On 10.03.12, In Search Marketing, by Heather Lutze
This post is by OMI instructor & internet marketing expert, Heather Lutze. Check out her popular OMI class, Thumbonomics: The Essential Business Roadmap to Social & Mobile Marketing.
When it comes to internet marketing—the simple fact is—just having a website is no longer enough.… Read more…
On 09.20.12, In Search Marketing, by Nessa Felleson
With the Penguin and Panda updates scrutinizing links to your website many companies have began to wonder if links to their site still matter. Now that some time has passed since these two algorithm updates launched and subsequent updates to these algorithm changes we’ve taken a look at SEO rankings… Read more…
On 08.13.12, In Search Marketing, by Megan Leap
Over the past few years, I’ve had the pleasure of getting to know the team at Wordstream, a provider of search marketing tools. Not only are their search marketing solutions smart, but their marketing and product development team is equally as smart and awesome, as well. So I thought you’d… Read more…
On 08.08.12, In Search Marketing, by Anne Bunkers
If you’re in the market to start building some PPC campaigns, consider the following tips. They’re designed to give you more bang for your buck. In my experience, these are key items to keep in mind as you build out your PPC account – either from scratch or if you’re in the need for a campaign… Read more…
On 08.07.12, In Search Marketing, by Mike McAnally
I am an unabashed Football fan. I love football at all levels and am fortunate enough to have a son who plays and enjoys youth football. My true love is the NFL and my team is the Vikings.
In meetings with current and perspective clients I often use football as a metaphor for SEO. I call it Blind Side SEO… Read more…
