Online Marketing Institute - Just another WordPress site

Category: Search Marketing

Ramp Up Sales With SEO: An Agency Guide


Over the last 7 years I’ve been directly involved with teaching digital agencies how to market, service and ramp up services with a SEO product. As I partner with these digital agencies, I’ve noticed that there’s a stop gap between the sales staff and an active, healthy SEO client lifecycle. In many cases, this is […]

Google Sends a Message: Get Mobile or Get Out

Mobile search

We’ve been hearing it for years: if you don’t have a mobile-friendly website, you’re going to suffer across the board. Searchers will bounce right off your site if it doesn’t load quickly or format well on their device, you’ll lose sales if your site layout doesn’t make for easy browsing, and shopping carts will be […]

Perfecting PPC: 3 Expert Tips to Get More for Your Money


Once you’re up and running with a paid search campaign, it’s up to you (or your team) to follow it closely and make improvements and adjustments as needed. PPC campaigns aren’t just a ‘Set It and Forget It’ traffic boost; the data you collect can and should be used to optimize your ads for success, […]

How To Crush Your First Paid Search Campaign

Paid search

Paid search campaigns are a critical element in a good digital marketing strategy, but not something that I have had to deal with much in my marketing roles. Basically I’ve done a lot of SEO, and not a lot of SEM! But I’ve been getting up to speed in recent weeks with OMI’s Search Engine […]

What Google’s New .How Top Level Domain Means for Marketers

Today, Google made available the purchase of .how domain names available to the general public. This is huge for digital marketers and coaches around the world. Google’s aim with this new Generic Top Level Domain (gTLD) is to make it easier for businesses and individuals to share content & teach people how to do something. […]

Blogging: An On-Page SEO Checklist

The structure of a blog, as well as the content, is key to making it work in SEO terms. Even the most engaging and well-written blogs can get lost in the vortex of the digital world without the essential SEO markers to ensure that they end up in the right place and reach their full […]

5 Reasons Your SEO Strategy Needs Google+

Getting found in Google is a top goal for any local business. And rightly so. Google is still the top search engine, with 67 percent of all monthly searches happening there, according to comScore. But some businesses remain mystified about how they can get found by more local searchers using Google. An active Google+ page […]

SEO for Start-Ups: 3 Powerful Tips for Driving SEO Traffic Early On

According to CBInsights’ latest seed investing report, only 40 percent of seeded companies go on to raise follow-on round of financing. Sixty percent enter the dead pool. Hence, growing a company efficiently and effectively becomes critical in creating a sustainable business, which would eventually make the company a “two marshmallow company”! “Two marshmallow companies” are […]

Adjusting Your SEO Strategy For A Post-Hummingbird World

What Is Hummingbird? While Google makes small tweaks to its algorithm up to 500 times per year, Hummingbird marks the first time in 15 years that Google has completely replaced the entire base of its search algorithm. While only 10 percent of searches were impacted by the Panda update, and 3 percent by Penguin, Hummingbird […]

5 Ways an SEO Site Audit Can Improve Your Website’s Rankings and Profits

How is your website doing? Are you ranking well? Is the site healthy? Oh, sure, you check your analytics, but are you really using the data productively? Consider this: eMarketer shared an EConsultancy and Lynchpin study that reported less than half of website marketers find analytics of any use in making sound decisions about their site. […]

Subscribe to our Newsletter

Get Proven Tips for Social Media and Digital Success. Subscribe to Our FREE Weekly Newsletter Now.

Follow OMI

Join in and start learning.

Thousands of digital marketing professionals attend OMI classes every day.

Get instant access to every class.

OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media