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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Category: Search Marketing

Blogging: An On-Page SEO Checklist

The structure of a blog, as well as the content, is key to making it work in SEO terms. Even the most engaging and well-written blogs can get lost in the vortex of the digital world without the essential SEO markers to ensure that they end up in the right place and reach their full potential. Below is a guideRead more…

5 Reasons Your SEO Strategy Needs Google+

Getting found in Google is a top goal for any local business. And rightly so. Google is still the top search engine, with 67 percent of all monthly searches happening there, according to comScore. But some businesses remain mystified about how they can get found by more local searchers using Google.Read more…

SEO for Start-Ups: 3 Powerful Tips for Driving SEO Traffic Early On

According to CBInsights’ latest seed investing report, only 40 percent of seeded companies go on to raise follow-on round of financing. Sixty percent enter the dead pool. Hence, growing a company efficiently and effectively becomes critical in creating a sustainable business, which would eventuallyRead more…

Adjusting Your SEO Strategy For A Post-Hummingbird World

What Is Hummingbird?

While Google makes small tweaks to its algorithm up to 500 times per year, Hummingbird marks the first time in 15 years that Google has completely replaced the entire base of its search algorithm. While only 10 percent of searches were impacted by the Panda update, and 3 percent by… Read more…

5 Ways an SEO Site Audit Can Improve Your Website’s Rankings and Profits

How is your website doing? Are you ranking well? Is the site healthy? Oh, sure, you check your analytics, but are you really using the data productively? Consider this: eMarketer shared an EConsultancy and Lynchpin study that reported less than half of website marketers find analytics of any use … Read more…

How to Boost Search Rankings by Monitoring Your Brand Presence

Attracting high-quality editorial links is the Holy Grail of search engine optimization, but too often companies and individuals overlook one of the easiest ways of attracting them – asking.

There are plenty of great ways you can pitch content ideas that might get you a link – guest posting… Read more…

4 Ways Social Media Helps You Land Awesome Links

links and sep factors

When you hear about marketing opportunities using social media you might not immediately think of link building. Traffic, clicks, conversions – all these things come to mind with social media marketing, but for the purposes of link building social media sites can work quite well into a strategy.… Read more…

Why You Should Bid On Branded Terms & Let Resellers Bid, Too

Many companies utilize a network of resellers and/or affiliates to help them generate more customers. These resellers are usually paid some kind of bounty on an agreed upon action (sale, install, appointment).

This is true in telecommunications, medical, home products, education, and many other… Read more…

6 Things Search Engines Want from Your Content

SEO checklist

If you want to rank high with search engines, you have to understand what they want. So with that in mind, here’s a roundup of qualities that search engines look for in websites and your content. When you make sure your site includes these features, you make it as easy as possible for search engines—and,… Read more…

How to Redesign Your Website without Harming SEO

website redesign seo

An effective website redesign can do wonders for your brand and your bottom line. Having been involved in hundreds of redesigns over the last ten years, I learned that it is critical to not throw the baby out with the bathwater in your haste to launch your new site. A very important example of this is your… Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco