February 2014 - Page 2 of 3 - Online Marketing Institute

Attracting high-quality editorial links is the Holy Grail of search engine optimization, but too often companies and individuals overlook on

Will Stevens's picture February 19, 2014 byWill Stevens

The online marketing industry is evolving with each passing year. Earlier, online marketers focused more on search engines for the promotion

February 18, 2014 byAmber Alvi

This week I am attending both Tech Marketing 360 (for B2B technology companies) and Digiday’s Agency Summit. I find the compelling nature of

February 18, 2014 byAaron Kahlow

Mobile PR is such an important part of the Digital Marketing mix, I decided to watch the related class, Mobile PR, at the Online Marketing I

February 17, 2014 byJenny Hunt

Remember that time you were super excited to take advantage of Facebook’s uber precise ad targeting options, then quickly realized that, for

February 17, 2014 byKushal Kadakia

The practice of content marketing is growing. Its concepts are spreading like wildfire beyond the walls of enterprise into the world of smal

February 14, 2014 byMadison Jacobs

When it comes to your own brainchild, your company or your business, you want the best for it. I can say that with conviction about my own l

February 14, 2014 bySabrina Matthew

Most of us have to wear many hats and extinguish multiple fires each day in our business. With technology changing so rapidly and social med

February 13, 2014 byJulia Campbell

The role of trust in your content marketing mix, and why your content will miss the mark without it. If you create an amazing piece of conte

February 12, 2014 byPeyman Nilforoush

We always talk about marketers and how they can best leverage digital marketing tools, like online media, U/X, SEO, SEM, online PR and socia

February 12, 2014 byJasmine Sandler

OMI Blog-February 2014