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Archive: June, 2012

Best of Online Marketing: Week of June 29, 2012

Facebook Like

Happy Friday! While you’re gearing up for the holiday weekend, take a spin through my favorite online marketing posts from the past week. Learn how to drive more Facebook engagement, lift B2B email performance, improve social media marketing, and more. 11 Tips for Increasing Facebook Engagement Want to drive more Fan engagement on Facebook? It’s easier […]

Personal Branding for Marketers: 5 Questions with Michael Brenner of SAP

Michael Brenner

Less than 2 weeks from now, Michael Brenner and I are presenting the free webinar, Personal Branding for Marketers: How to Build Your Personal Brand and Advance Your Career (July 11 at 2pm ET). Michael is currently Senior Director of Global Marketing at SAP, and I’ve had the pleasuring of knowing him for a few years now. […]

Best of Social Media: Week of June 27, 2012


Welcome back to our Best of Social Media roundup—our favorite posts from the past 7 weeks. This week, use Google+ for your business (consistently, at least!), improve your Facebook ads, create your own Superfans, and more. How to Create Superfans JetBlue has them. Virgin America has them. Even Zappos has them—the Superfan. Consumers who are […]

10 Ways to Improve Social Media Marketing

Gillian Muessig

Need to step up your social media marketing results? Get 10 big ideas for improving performance from OMI’s Social Media Intensive (July 12 – August 16) instructors. 1. Set up a Google+ hangout and connect with customers on a personal level. “Google Hangouts are worth learning about and setting up. A Hangout offers you the ability to […]

Developing a Mobile Strategy: 6 Questions With Dave Wieneke

Dave Wieneke

Mobile apps, mobile websites, mobile commerce, mobile search… the time to start forging relationships with your mobile audience is now. That being said, developing a mobile strategy can be overwhelming. Where do I start? How do I know what will work for my company? To help master the basics and kickoff our Mobile Marketing Crash […]

Best of Social Media: Week of June 21, 2012

While Twitter is down, take a spin through my 5 favorite social media posts of the past week. Learn how to generate more leads on LinkedIn, drive Facebook engagement, use Pinterest for B2B, and more. 11 Deadly Don’ts of Social Media Marketing Are you guilty of committing the 11 deadly sins of social media marketing? […]

Best of Online Marketing: Week of June 15, 2012

Content that Sells

Happy Friday! Here’s a quick recap of my favorite blogs worth reading this week. I hope they inspire you to start using Google+ again, drive more leads from your landing pages, create email reports your CMO will love, and more. How to Create Content that Sells Good content drives traffic. Great content drives sales. On […]

15 Tips for Marketing Automation Success

Carlos Hidalgo on Marketing Automation

This past Monday, OMI lead instructor Carlos Hidalgo taught our Marketing Automation Crash Course. His three, 30-minute classes covered the fundamental how-tos and best practices of successful demand generation, lead management, and marketing automation. Our students flooded Carlos with great questions on marketing automation! Here are our 15 favorite questions and answers from the course—a […]

Best of Online Marketing: Week of June 8, 2012

Martial Arts

Happy Friday! Here’s a quick breakdown of my favorite education-focused online marketing posts from this week. Get the 411 on Quality Score, say sayonara to the cliché landing page, rank higher in the SERPs, and more. 18 Awesome Landing Page Designs Are your landing pages lean, mean conversion machines? Or could they use a little pick-me-up? […]

Best of Social Media: Week of June 7, 2012

Female Marketer With an Idea

Welcome back to our Best of Social Media blog series. This week, take advantage of LinkedIn pages for lead generation, start measuring social media ROI, improve your Facebook marketing, and more. 7 Clever Facebook Marketing Tips  Need to amp up your Facebook marketing? Over at ClickZ, Sundeep Kapur shares how a new event planning company […]

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media