On 06.29.12, In Best of Online Marketing, by Megan Leap
Happy Friday! While you’re gearing up for the holiday weekend, take a spin through my favorite online marketing posts from the past week. Learn how to drive more Facebook engagement, lift B2B email performance, improve social media marketing, and more.
11 Tips for Increasing Facebook Engagement… Read more…
Less than 2 weeks from now, Michael Brenner and I are presenting the free webinar, Personal Branding for Marketers: How to Build Your Personal Brand and Advance Your Career (July 11 at 2pm ET). Michael is currently Senior Director of Global Marketing at SAP, and I’ve had the pleasuring of knowing… Read more…
On 06.27.12, In Social Media, by Megan Leap
Welcome back to our Best of Social Media roundup—our favorite posts from the past 7 weeks. This week, use Google+ for your business (consistently, at least!), improve your Facebook ads, create your own Superfans, and more.
How to Create Superfans
JetBlue has them. Virgin America has them. Even Zappos… Read more…
On 06.26.12, In Social Media Marketing, by Megan Leap
Need to step up your social media marketing results? Get 10 big ideas for improving performance from OMI’s Social Media Intensive (July 12 – August 16) instructors.
1. Set up a Google+ hangout and connect with customers on a personal level.
“Google Hangouts are worth learning… Read more…
On 06.25.12, In Mobile Marketing, by Rosie Ellis
Mobile apps, mobile websites, mobile commerce, mobile search… the time to start forging relationships with your mobile audience is now. That being said, developing a mobile strategy can be overwhelming. Where do I start? How do I know what will work for my company? To help master the basics and kickoff… Read more…
On 06.21.12, In Best of Social Media, by Megan Leap
While Twitter is down, take a spin through my 5 favorite social media posts of the past week. Learn how to generate more leads on LinkedIn, drive Facebook engagement, use Pinterest for B2B, and more.
11 Deadly Don’ts of Social Media Marketing
Are you guilty of committing the 11 deadly sins of social… Read more…
On 06.19.12, In Web Analytics, by Adam Proehl
Congratulations! All of the sudden the powers that be at your company have taken a genuine interest in all things digital and you’re the lucky soul that gets to be a great web analyst. But first, you need to start by asking the right questions. Failure to do so risks generating a report and analysis… Read more…
On 06.15.12, In Best of Online Marketing, by Megan Leap
Happy Friday! Here’s a quick recap of my favorite blogs worth reading this week. I hope they inspire you to start using Google+ again, drive more leads from your landing pages, create email reports your CMO will love, and more.
How to Create Content that Sells
Good content drives traffic. Great… Read more…
On 06.13.12, In Marketing Automation, by Rosie Ellis
This past Monday, OMI lead instructor Carlos Hidalgo taught our Marketing Automation Crash Course. His three, 30-minute classes covered the fundamental how-tos and best practices of successful demand generation, lead management, and marketing automation. Our students flooded Carlos with great… Read more…
On 06.08.12, In Best of Online Marketing, by Megan Leap
Happy Friday! Here’s a quick breakdown of my favorite education-focused online marketing posts from this week. Get the 411 on Quality Score, say sayonara to the cliché landing page, rank higher in the SERPs, and more.
18 Awesome Landing Page Designs
Are your landing pages lean, mean conversion… Read more…
