SEO for Real Estate

Guiding SEO with Consumer Insight

Principles of Consumer Insight Driven SEO

More Sources of Consumer Insight for SEO

SEO Consumer Insights: Recap

Keyword Research

Content Strategy & Execution

On Page Elements

SEO Friendly Design and Development

Crawling & Indexing

Algorithm Updates Pt.1

Algorithm Updates Pt.2

Google Knowledge Graph

Quick Answers

Social Results

Local Search Strategy

How to Rank on Local Search Results

Rich Snippets

Analytics for Real Estate

Why is Marketing Analytics Important?

Using the Purchase Funnel as a Framework for Measurement

Understanding Paid, Owned, and Earned media

Learning About First-, Second-, and Third-Party Data

Measurement Planning Using KPIs

Test and Learn Strategies

Case Study: How to Use Testing to Optimize Marketing Investment

Practical: Writing KPIs and Defining Optimization Metrics

Mobile Marketing for Real Estate

What is Mobile Media?

Why Mobile?

Mobile Platforms

Mobile OS's

What can you do with Mobile Media?

Mobile Media Ad Formats

Introduction to Mobile & Terminology Part 1

Introduction to Mobile & Terminology Part 2

Mobile Marketing Programs

Utilizing Mobile Video part 1

Utilizing Mobile Video part 2

Location-Based Advertising Part 1

Location-Based Advertising Part 2

Core Tools Part 1

Core Tools Part 2

Mobile Brand: Intro

Using Mobile to Express the Core of the Brand

Using Mobile to Supplement the Core Brand Experience

It’s Not Really About Mobile—It’s All About the Idea

The Swiss Army Knife Principle, Parts 2 & 3

Mobile Brand: Recap

Real Estate Series Closing

Case Study - Tips For Residential Realtors

Case Study - Tips For Commercial Realtors

Real Estate Series Introduction

History & Evolution

What is Social Media Marketing?

What is Content Marketing?

Types of Media Used for Content Marketing

Components of a Digital Marketing Campaign part 1

Components of a Digital Marketing Campaign part 2

Email Marketing Part 1

Email Marketing Part 2

Email Marketing Part 3

SEM for Real Estate

Search Engine Marketing & Tools Part 1

Search Engine Marketing & Tools Part 2

Search Engine Marketing & Tools Part 3

Display Ads

Affiliate Marketing

Programmatic Ads Part 1

Programmatic Ads Part 2

Marketing Automation for Real Estate

Digital Marketing Automation

CRM explained Part 1

CRM explained Part 2

Digital Marketing Funnel part 1

Digital Marketing Funnel part 2

Intro to Running a Direct Email Marketing Campaign part 1

Intro to Running a Direct Email Marketing Campaign part 2

Intro to Running a SEM Marketing Campaign Part 1

Intro to Running a SEM Marketing Campaign part 2

Content Marketing for Real Estate

What is Content Marketing & Why is it Important to your Business

Aligning Your Content with Your Mission and Goals

Planning and Developing Content & What To Measure

Talent, Teams and Budgets

The Brand

Expressing the Brand through Content Marketing

Capitalizing on your Brand’s Unique Situation

Priorities

Easy for You, Valuable to Them

Their Passion Meets your Brand Mission

Recap: Content Marketing as Brand-Building

What are content marketing channels and how to evaluate which to use

Differentiate owned, earned and paid channels

Maximizing your content in each channel

Social Media for Real Estate

The Brand

Expressing the Brand through Social Media

When Social Media is the Ideal Way to Express the Brand

Social Media as Support for Brand-Building Content Marketing

Social Media Brand Recap

Describing your LinkedIn Title, Summary, and Experience in a Powerful Way

Visual Elements of LinkedIn Profile

Recommendations and Endorsements

Creating an Influential LinkedIn Profile: Case Studies

Measuring Success Including SSI (Social Selling Index)

A Brief History of Facebook

Facebook Page in Practice

5 Goals for Presence on Facebook

Introduction to setting up your Facebook Page

Basic set up options

Tips to make a professional-looking page

Timeline Features

Discover your Brand Persona

Posting Strategy

Introduction to Paid Advertising

Facebook Ads Policies

Advanced Targeting Options

Tracking your results

Navigating Facebook Insights

From Promotions to Messages

Engagement Rate and Video Tab

FB Insights in Application

Taste the Adventure with CamelBak

Writing like Burt's Bees

The Pacific Northwest Ballet Video Content Strategy

Local Can Be Powerful Too

Email Marketing for Real Estate

Build Your List (Organically)

How Will You Manage Campaigns?

How Will You Produce Emails?

Create a Content Calendar

Subject Line Best Practices

The Preheader

The Headline

The Body Copy

The Call to Action (CTA)

Finishing Touches

Email's Place in the Marketing Mix

It's Still Marketing

Marketing Objectives - Acquisition

Marketing Objectives - Retention

The Buying Process, Customer Journey & Customer Lifecycle

Permission

U.S. Email Legislation: CAN-SPAM Act

Who Is Responsible for Compliance?

Global Compliance